Abstract Optical pump-terahertz probe spectroscopy has been used to investigate ultrafast photo-induced charge carrier transport in 3.4 µm wide graphene ribbons upon scaling the optical pump intensity. For low pump fluences, the deposited pump energy is rapidly redistributed through carrier-carrier scattering, producing secondary hot carriers: the picosecond THz photoconductivity then acquires a negative sign and scales linearly with an increasing pump fluence. At higher fluences, there are not enough equilibrium carriers able to accept the deposited energy, directly generated (excess) carriers start to contribute significantly to the photoconductivity with a positive sign leading to its saturation behavior. This leads to a non-monotonic variation of the carrier mobility and plasmonic resonance frequency as a function of the pump fluence and, at high fluences, to a balance between a decreasing carrier scattering time and an increasing Drude weight. In addition, a weak carrier localization observed for the polarization parallel to the ribbons at low pump fluences is progressively lifted upon increasing the pump fluence as a result of the rise of initial carrier temperature.