The paper proposes a new approach to solving optimization problems arising in engineering and transport logistics in designing and construction of roads (in particular, in megacities, near large transport hubs, near state borders) for cargo and passenger transportation and implementation of international trade. The fundamental problems of modern engineering logistics - the problem of optimal location (transport hubs) and the problem of identification and segmentation of logistics, transport and logistics zones are considered. These problems are solved using methods of variational calculus, in particular, the so-called "wave" method based on the Fermat principle existing in physical optics, which is based on the analogy between finding the global extremum of the integral functional and the propagation of light in an optically heterogeneous medium. A numerical method for the above technique has been developed programatically.
 The idea of the "wave method/approach belongs to V.V. Bashurov, who proposed to use the methods of geometrical and physical optics to investigate applied safety problems and some related issues. The essence of the "wave method" is that initially the safety problem is reduced to the search for the global minimum of a nonlinear functional. In turn, the minimization problem is solved by constructing the trajectory of motion of the front of the "light wave" moving in an optically inhomogeneous medium.
 Finding the minimum of a functional is a classical problem of variational calculus, for the solution of which a significant mathematical apparatus has been developed. However, most of known methods effectively determine only local extrema. "Wave" method allows to solve the problem of finding a global extremum with greater efficiency.
 This paper proposes a conceptual framework and scientifically justified modification of this "wave" method for solving optimization problems arising in engineering and transport logistics, including the problem of optimal location of the transport hub, transport and logistics center (warehouse) and the problem of optimal identification and segmentation of logistical zones (metropolitan areas, large transport hubs).