Product Quality Variables Research Articles

Pengaruh Kualitas dan Harga Terhadap Keputusan Pembelian Mobil Hybrid di Jawa Barat dengan Promosi Sebagai Variabel Intervening

This study aims to determine and analyze the effect of product quality on hybrid car purchasing decisions in West Java. To determine and analyze the effect of price on hybrid car purchasing decisions in West Java. To determine and analyze the effect of promotion on hybrid car purchasing decisions in West Java. To determine and analyze the effect of product quality on purchasing decisions through hybrid car promotions in West Java. To determine and analyze the effect of price on purchasing decisions through hybrid car promotions in West Java. This research method uses quantitative samples used in this study as many as 100 respondents using the purposive sampling technique method, the data analysis technique used in this study is path analysis with the structural model analysis tool used in this study, namely SmartPLS. The results of the research that has been conducted can be concluded that the product quality variable has a significant effect on the promotion of hybrid cars in West Java. The price variable has a significant effect on the promotion of hybrid cars in West Java. The product quality variable has a significant effect on the decision to purchase hybrid cars in West Java. The price variable has a significant effect on the decision to purchase hybrid cars in West Java. The promotion variable has a significant effect on the decision to purchase hybrid cars in West Java. The product quality variable has a significant effect on the decision to purchase through the promotion of hybrid cars in West Java. The price variable has a significant effect on the decision to purchase through the promotion of hybrid cars in West Java.

The Influence of Product Quality and Price on Customer Loyalty in Online Muslim Fashion Retail: A Quantitative Study on Liah Hijab’s Online Shop

Aims: The purpose of this study was to determine the effect of product quality and price on customer loyalty in Liah Hijab's online shop, both partially and simultaneously. Study Design: This type of research is quantitative associative, which is intended to determine the relationship between product quality and price to customer loyalty, both partially and simultaneously. Place and Duration of Study: Liah Hijab's online shop, Makassar, between July and September 2024 Methodology: The population in this study were Liah Hijab consumers who made purchases in 2024. The sampling technique used was purposive sampling with a sample size of 100 respondents, who have made purchases at least 2 times a month. Data collection was carried out by distributing questionnaires online using Google Form. The data obtained was processed using SPSS software and then analyzed through instrument tests and multiple linear regression tests. Results: Based on the results of the F test, it shows that there is a positive and significant relationship between product quality and price on customer loyalty at Liah Hijab’s Online Shop. The t test results show that both product quality and price variables each have a positive and significant influence on customer loyalty. Conclusion: Liah Hijab’s online shop must continue to maintain and improve the quality of the products they have. Furthermore, product pricing also needs to be considered in order to maintain customer loyalty.

The Influence of Incentives, Quality, and Product Availability on Attitude toward Purchase Decision of Battery Electric Vehicle at the Greater Jakarta

Transport and mobility have significant contributions to the emissions in urban cities in Indonesia. The Indonesian government has supported the adoption of electric vehicles (EVs) as part of the commitment to zero emissions by 2060. According to The Association of Indonesia Automotive Industries (GAIKINDO), in 2022 the electric vehicle contributes 1.49% of the total domestic passenger car sales in Indonesia. This EV population was too small compared to what the government targeted for the adoption of EVs. This study aims to analyze the influence of government incentives, product quality, and product availability on consumer’s attitudes toward purchase decisions of battery electric vehicles (BEV). A sample of 149 respondents, who have a driving license, live in the greater area of Jakarta were collected through a questionnaire-based primary data. Through a rigorous procedure of structural equation modeling (Smart-PLS), it is found that variables of government incentives and product quality have no significant effect on consumer purchase decision for BEVs. Product availability and attitude variable has positive and significant effect on consumer purchase decision for BEVs. Moreover, the product availability variable is imperative since it is found to be the most significant variable construct. Thus, as the managerial implication, BEV dealer and manufacturer could consider the availability of various choices of electric cars with the price and driving range capabilities. Future research is recommended to cover all types of EVs, collect wider respondents on different areas and also explore different variables that influence EV customer purchase decision.

The Influence of Product Quality and Price on Purchasing Decisions of Glad2glow Skincare Products

This research is based on a phenomenon in the modern era where consumers are increasingly aware of the importance of skin care, making skincare products the main choice to support appearance. Glad2Glow, a new skincare brand that entered the Indonesian market in 2023, has attracted a lot of buyers' attention and created fierce competition between brands with product quality and price perception as the main factors in consumers' purchase decisions. This research is quantitative using primary data obtained through the distribution of online questionnaires (Google Form) from May 2024 to August 2024. The population and sample include all consumers who have purchased or used Glad2Glow skincare products. The independent variables are product quality (X1) and price perception (X2), while the dependent variable is the purchase decision (Y). The analysis method involves multiple linear regression analysis, validity and reliability tests, as well as classical assumption tests such as normality tests, multicollinearity tests, heteroscedasticity tests, and hypothesis tests. The results of this study show that (1) product quality variables have a partial effect on the purchase decision of Glad2Glow skincare products, (2) price perception variables have a partial effect on the purchase decision of Glad2Glow skincare products, (3) product quality variables and price perception have a simultaneous effect on the purchase decision of Glad2Glow skincare products.

The Effect of Product Quality and Price on Purchase Intention of Event Package at the Apurva Kempinski Bali

The data analysis method used in this study is Multiple Linear Regression, Coefficient of Determination, t test and F test. According to the results of the study, it can be observed that product quality has a positive and significant impact on interest in buying event packages, prices have a significant positive effect on interest in buying event packages and product quality and prices, simultaneously have a significant impact on interest in buying event packages. The high impact of product quality variables and prices on buying interest in event packages is 65.2%. The input that can be conveyed by researchers is that it is hoped that The Apurva Kempinski Bali Hotel will evaluate the services provided, so that later it can provide more responsive services, evaluate the prices offered, always provide good service, maintain good product quality, and prices such as the benefits received by buyers.

Pengaruh Quality Product, Social Network, dan Celebrity Endorsement terhadap Purchase Intention terhadap Kopi Kenangan Megamall Batam

Increasingly tight business competition requires companies to continue to innovate in their marketing strategies. Kopi Kenangan is one of the many coffee shops that are easy to find, especially in big cities. Therefore, Kopi Kenangan needs to understand the factors that influence purchase intention in order to maintain and increase their market share. This study aims to analyze the influence of social networks, product quality, and celebrity endorsements on purchase intention at Kopi Kenangan Megamall Batam. This study uses a quantitative approach with a survey method. Sampling was carried out using the Slovin formula, resulting in 100 respondents as research samples. The data collection instrument was a questionnaire with a Likert scale designed to measure the variables of social networks, product quality, celebrity endorsements, and purchase intention. The results of this study indicate that social networks do not affect purchase intention, while product quality and celebrity endorsements have a significant effect on purchase intention. Therefore, Kopi Kenangan needs to develop a promotional strategy through social networks and improve product quality to increase customer purchase intention towards Kopi Kenangan.

Analysis Brand Image, Product Quality, And Brand Ambassador On Customer Purchase Decision For Scarlett Whitening Product In Sidoarjo

The tight business competition between companies today means that all companies want to be the best to attract the attention of consumers. Scarlett Whitening is a company that reached a sales record of 1 billion in 4 hours when collaborating with Exo. EXO is used as a strategy to attract consumers to buy this product. However, Scarlett Whitening consumers do not only look at the type of product or quality, consumers also look at the advantages in terms of the brands that are most popular. This research aims to examine the influence of Brand Image, Product Quality, and Brand Ambassador on Consumer Purchasing Decisions in Sidoarjo. This type of research is quantitative using descriptive statistical data analysis methods and testing methods including: Validity Test, Reliability Test, Classical Assumption Test, and Hypothesis Test. Data collection took the form of distributing questionnaires which produced valid data for 100 samples. The results show that the brand image variable has an insignificant positive influence. Meanwhile, the product quality and brand ambassador variables have a positive and significant effect.

Pengaruh Kualitas Produk, Gaya Hidup dan Kepribadian terhadap Keputusan Pembelian Sepeda Motor PCX di Kecamatan Blora Kabupaten Blora

The aim of this study was to determine the effect of product quality, lifestyle and personality on purchasing decisions for Honda PCX motorcycles in Blora Blora subdistrict, either partially or simultaneously. The research method used by the population is consumers who come to Honda motorbikes in Blora Blora Regency. The sample of this research is 96 respondents. Data collection techniques using a questionnaire. The analytical tools used are instrument tests (validity test, reliability test), classical assumptions (normality test, multicollinearity and heteroscedasticity test), hypothesis test (multiple linear regression analysis, t test, F test and coefficient of determination test (R2). The results showed that the variables of product quality, lifestyle and personality had a significant influence on purchasing decisions for Honda PCX motorbikes in Blora Blora District partially or simultaneously.

THE INFLUENCE OF BRAND, PRICE AND PRODUCT QUALITY ON SHOPEE E-COMMERCE PURCHASING DECISIONS

The development of information technology in the 4.0 era has changed people's lifestyles, including product purchasing behavior through e-commerce. This research aims to determine the influence of brand, price and product quality variables on Shopee e-commerce purchasing decisions. The research object was carried out in Semarang district with a generation Z population aged 18-27 years. The number of respondents was 95 people with the sampling technique using a non-probability sampling technique with a purposive sampling method. Data collection used a questionnaire with Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SPSS version 29 software. The results of data analysis show that brand and price variables have a positive and significant effect on Shopee e-commerce purchasing decisions. Meanwhile, the product quality variable does not significantly influence Shopee e-commerce purchasing decisions. The coefficient of determination value shows a value of 32.1% with a significance level of 0.05.

Analisis Biaya Operasional, Harga dan Kualitas Produk Terhadap Peningkatan Pendapatan Pada UMKM Kuliner di Sidoarjo

Background – Currently, many Micro, Small and Medium Enterprises (MSMEs) in the culinary sector are seeking to capitalize on the widespread appreciation for regional products that are embedded in the cultural fabric of Indonesian society. Likewise, in the Sidoarjo area, a multitude of culinary MSME owners are trying to attract consumers by offering products that offer typical flavors native to their respective regions. Aim – The aim of this research is to determine operational cost tests, price tests and product quality tests to increase the income of MSMEs Design / methodology / approach – This research method is quantitative research with SEM-PLS as a data analysis method with the Smart PLS 3.0 program. Data was collected through a questionnaire distributed to 100 research sample respondents, namely culinary MSMEs in Sidoarjo, with each variable measured using certain statement items. Findings – The findings of this research indicate that culinary MSMEs in Sidoarjo need to focus more on pricing strategies and improving product quality to increase their income. Operational cost efficiency does not necessarily contribute significantly to increasing revenue, possibly because human resources are an obstacle. This research provides important insights for MSME players and stakeholders in formulating effective business strategies, by emphasizing the importance of price and product quality in influencing income. Conclusion - The three variables studied were Operational Costs (X1), Price (X2), and Product Quality (X3), only the Price and Product Quality variables showed a positive and significant impact on Income Increase (Y) among culinary MSME actors in Sidoarjo. Research Implication – This research was carried out to determine whether operational costs incurred could be more effective and have a positive impact on productivity and income. Limitations – Limitations This research only involved the Sidoarjo area

ANALISIS PENGARUH HARGA, KUALITAS, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH MINAT BELI LAMPU PANDAWA LED

This quantitative study aims to analyze the effect of price, quality, and promotion on purchasing decisions mediated by buying interest in Pandawa Led lamps. The population in this study were consumers of Pandawa LED lamps at the Gema Lawu Elektronik Plaosan store, from which data was taken in part with a Likert-scale questionnaire. The sampling technique in this study was non probability sampling with a purposive sampling approach. The data analysis technique used in this study is to use PLS-SEM analysis consisting of two Outer model and Inner model. The results showed that price, product quality and promotion had a positive and significant effect on purchasing decisions. Likewise, price, product quality and promotion have a positive and significant effect on purchase intention. The same results on the mediating variable can be explained that buying interest mediates the influence between price, product quality and promotion variables on purchasing decisions.

Analysis of the Effect of Halal Certification, Product Quality, and Price on Increasing Sales of Pontianak City MSMEs

This study aims to explain the effect of price, product quality, and halal certification on increasing sales of Pontianak City MSMEs. Using a quantitative approach and a sample of 100 MSME respondents who have implemented halal certification in Pontianak City. Sampling using saturated samples (census samples). Data analysis techniques involve classical assumption testing, multiple linear regression analysis, hypothesis testing, and descriptive analysis. The findings of the study show that both separately and simultaneously, the variables of price, product quality, and halal certification have a positive and significant effect on the variable of increasing sales.

Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen Mie Setan Prigen Pasuruan

This research aims to determine the influence of price, product quality and service quality on customer satisfaction at the Mie Satan Prigen Pasuruan Restaurant. The research method used is quantitative and the research sample uses a purposive sampling method. This research used a sample size of 100 respondents with customers who had tried and eaten at the Mie Satan Prigen Pasuruan restaurant more than 2 (two) times. The research results show that simultaneously there is a positive and significant influence between the price, product quality and service quality variables on customer satisfaction, but partially only the product quality variable has no effect on customer satisfaction at the Mie Satan Prigen Pasuruan Restaurant.

Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Brand Sepatu Ortuseight

The purpose of this study is to ascertain the extent to which the Ortuseight Shoe Brand's purchasing decision is influenced by Product Quality, Price, and Promotion. This study's general population consists of 56 respondents from the Banjarmasin Futsal STIE Pancasetia UKM in 2021-2024. Reviews with different straight backslides utilizing spss 027 were utilized to accumulate information. The study reveals that the Ortuseight Shoe Brand Purchase Decision is significantly influenced by the Promotion variable, but not by the Price variable or the Product Quality variable. Product quality, price, and promotion all have a significant impact on the Ortuseight Shoe Brand's decision to buy. Additionally, the Ortuseight Shoe Brand Purchase Decision is significantly influenced by the Product Quality variable

Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Mie Gacoan Galuh Mas Karawang

Nowadays, many culinary businesses have emerged with various characteristics and uniqueness, accompanied by the number of restaurants that continue to appear, which can be a threat as competition becomes increasingly fierce. This research was carried out with the aim of evaluating the impact of product and service quality on customer satisfaction at Mie Gacoan Galuh Mas Karawang. The research approach used was quantitative with Purposive Sampling, involving 96 respondents who were customers of the restaurant, selected using the Lemeshow formula. Hypothesis testing and multiple linear regression analysis to interpret data. From the research results, it is proven that product quality (X1) and service quality (X2) have a significant impact on customer satisfaction at Mie Gacoan Galuh Mas Karawang. In addition, simultaneously, (X1) and (X2) are also very significant for increasing customer satisfaction (Y). Data analysis shows that the Adjusted R Square value reached 0.763, indicating that 76.3% of the variation in customer satisfaction at Mie Gacoan Galuh Mas Karawang can be explained by the variables of product quality and service quality provided.

Analisis Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sule Tailor Karawang

This study aims to evaluate the impact of Product Quality and Service Quality on Customer Satisfaction at Sule Tailor. The evaluation of customer and production data over the last three months indicates a decline, triggering the need for more intensive investigation into the elements contributing to customer satisfaction. In this context, a more comprehensive understanding of marketing management, Product Quality, and Service Quality becomes the focus. This study adopts a descriptive verificative quantitative approach to verify the hypothesis concerning the impact of Product and Service Quality on Customer Satisfaction. The findings of this research show that both product and service quality and consumer satisfaction levels recorded Cronbach’s Alpha values exceeding industry standards, indicating that the measurement tool used has a high level of reliability. Initially, the data distribution was not normal; however, after adjusting for extreme values, the distribution became normal. There was no evidence of excessive correlation between the Product Quality and Service Quality variables. The multiple linear regression analysis results indicate that both Product and Service Quality significantly affect Customer Satisfaction. Based on the coefficient of determination, it can be explained that about 37.5% of the variation in Customer Satisfaction is caused by the Product Quality and Service variables. It was confirmed through testing using the F-test and T-test that there is a significant relationship between Product Quality and Service Quality.

Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian pada Kentucky Fried Chicken (KFC) di Cabang Karawang Galuh Mas

The purpose of the study was to analyze purchasing decisions at Kentucky Fried Chicken (KFC) at the Karawang Galuh Mas branch which can be influenced by price and product quality. Using quantitative methods, through a focus on price and product quality variables. For sampling techniques, this study used purposive sampling, selecting samples based on specific criteria in accordance with research needs. Namely KFC consumers at the Karawang Galuh Mas branch. Data for this study were obtained through a questionnaire distributed to 96 respondents, then with a sample selection based on the Lemeshow formula. Data analysis was carried out through multiple regression to understand the relationship between variables thoroughly. While the classical assumption tests used in this study include normality test, multicollinearity test, and heteroscedasticity test with the help of the SPSS (Statistical Product and Service Solutions) version 27 program. The results of this study indicate that price and product quality have a positive and significant effect on purchasing decisions at Kentucky Fried Chicken (KFC) at the Karawang Galuh Mas branch.

Dampak Kualitas Produk dan Harga Terhadap Keputusan Pembelian pada Generasi Milenial: Studi Kasus pada Pelanggan Kartu Xl di Kota Gorontalo

This study aimed to discover the extent to which Product Quality and Price Influence Purchase Decisions among millennials, focusing on XL Card customers in Gorontalo City. The sampling employed in this study was purposive sampling, with a sample size of 100 respondents, which was determined using the Lemeshow formula. Data collection was conducted using questionnaires distributed to the population of XL Card customers in Gorontalo City. The analytical tool used to test this study was multiple linear regression, with data analysis performed using SPSS version 27. The study findings indicated that, partially, Product Quality did not significantly influence Purchase Decisions, with a t-value of 1.023 compared to the critical value of 1.984. Conversely, Price significantly influenced Purchase Decisions, with a t- value of 11.451 exceeding the critical value of 1.984. Furthermore, the simultaneous test results indicated that both Product Quality and Price significantly influenced Purchase Decisions among millennials purchasing XL Cards. The Product Quality and Price variables collectively explained 58.8% of the variance in Purchase Decisions, while the remaining 41.2% can be attributed to other variables not included in this study

Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Konsumen Produk Velg HSR di Alpha Racing Toko Velg Ban dan Sporing Mobil Kab. Karawang

The aim of this research is to find out how consumer satisfaction is influenced by product quality and service quality of HSR wheel products at the Alpha Racing Tire and Car Spring Wheel Shop, Karawang Regency. Data was collected through a survey using a questionnaire to consumers who had used HSR wheel products at the shop. Linear regression analysis is used to test the relationship between the independent variables (service quality and product quality) and the dependent variable (consumer satisfaction). Consumer satisfaction with HSR wheel items is significantly influenced by the quality of the product and the quality of the service provided, according to research findings. The research results show that the coefficient of determination (R Square) test results are zero point five two four, which shows that around fifty-two point four percent of the variability in consumer satisfaction can be explained by service quality and product quality. These findings highlight the importance of high quality services and products in meeting consumer expectations and satisfaction in the auto wheel industry. There is also a discussion of management consequences and recommendations for further research.

Pengaruh Video Marketing, Harga dan Kualitas Produk Terhadap Minat Beli Pengguna Marketplace Shopee

This research aims to analyze the influence of video marketing, price and product quality partially and simultaneously on the buying interest of Shopee marketplace users in Sidoarjo Regency. The sample used in this research was 100 respondents. This research uses an associative explanatory method, this sampling uses a non-probability sampling method, known as purposive sampling with the data analysis approach applied is multiple linear regression, and is calculated using the Slovin formula. The results obtained show that simultaneously the video marketing, price and product quality variables have a positive and significant effect on the buying interest of Shopee marketplace users, but partially only the video marketing variable has no significant effect on the buying interest of Shopee marketplace users.