We present photometry and long-slit spectroscopy for 12 S0 and spiral galaxies selected from the Catalogue of Isolated Galaxies. The structural parameters of the sample galaxies are derived from the Sloan Digital Sky Survey i-band images by performing a two-dimensional photometric decomposition of the surface brightness distribution. This is assumed to be the sum of the contribution of a S\`ersic bulge, an exponential disc, and a Ferrers bar characterized by elliptical and concentric isophotes with constant ellipticity and position angles. The rotation curves and velocity dispersion profiles of the stellar component are measured from the spectra obtained along the major axis of galaxies. The radial profiles of the H{\beta}, Mg and Fe line-strength indices are derived too. Correlations between the central values of the Mg 2 and Fe line-strength indices and the velocity dispersion are found. The mean age, total metallicity and total {\alpha}/Fe enhancement of the stellar population in the centre and at the radius where the bulge gives the same contribution to the total surface brightness as the remaining components are obtained using stellar population models with variable element abundance ratios. We identify intermediate-age bulges with solar metallicity and old bulges with a large spread in metallicity. Most of the sample bulges display super-solar {\alpha}/Fe enhancement, no gradient in age and negative gradients of metallicity and {\alpha}/Fe enhancement. These findings support a formation scenario via dissipative collapse where environmental effects are remarkably less important than in the assembly of bulges of galaxies in groups and clusters.
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