Chinese Cultural Values Research Articles

The Impact of Cross-Cultural Management on International Business Performance – A Case Study of Alibaba and Amazon

This essay examines the impact of cross-cultural management on international business performance, with a focus on Alibaba and Amazon. Through a comparative analysis of their management practices, the study explores how cultural dimensions influence leadership styles, communication methods, and decision-making processes in these global e-commerce giants. Cultural differences can be comprehended through theoretical frameworks, such as Hofstede’s cultural dimensions theory. The essay delves into Alibaba’s organizational practices and growth, highlighting its alignment with Chinese cultural values, and contrasts these with Amazon’s decentralized structure and customer-centric approach driven by Western business norms. The report shows how each company’s cross-cultural tactics contribute to its global success by analysing performance criteria like customer engagement, staff satisfaction, and operational efficiency. The findings reveal that Alibaba’s emphasis on collectivism and long-term relationships fosters strong local partnerships and employee loyalty, while Amazon’s adaptability and innovation are key to its international expansion. The essay concludes with recommendations for other multinational enterprises seeking to navigate the challenges of cross-cultural management effectively. These findings emphasize the importance of cultural knowledge and customized management techniques in improving a company’s performance in various markets.

On the Application of Traditional Chinese Medicine Culture in Ideological and Political Education

Purpose: By analyzing the historical origin and value of Traditional Chinese medicine culture, the article studies the application of Traditional Chinese medicine culture in postgraduate students' ideological and political education, with a view to promoting the deeper inheritance and development of Traditional Chinese medicine culture. Methods: The article explains the importance and feasibility of Traditional Chinese medicine culture in postgraduate students' ideological and political education, and the difficulties in the application of ideological and political education, on the basis of which it proposes to improve the civic system of the course, improve the quality of professional teachers of Traditional Chinese medicine culture and civic teachers, and establish a collaborative educating mechanism with the help of the resource-sharing platform, so as to deepen the postgraduates' understanding of Traditional Chinese medicine culture in the ideological and political education course. Conclusion: Graduate students' ideological and political education courses provide a good platform for the dissemination and development of Traditional Chinese medicine culture, and the two are complementary to each other. By establishing classroom evaluation and incentive mechanisms, the substantive integration of both sides can be better promoted.

Analysis of the Misalignment of Wanting and Liking in Chinese Luxury Consumption

Abstract: China is rapidly becoming one of the most significant luxury goods markets in the world. As people's incomes continue to rise, an increasing number of individuals are inclined to purchase brand products to show their social status or satisfy psychological desires after fulfilling their daily living needs. This paper delves into the physiological and external factors that create a distinction between the emotions of "liking" and "wanting" in the context of luxury consumption. The primary objective of this research is to help consumers better understand their consumption motives, thereby helping them avoid impulsive or blind purchases. By utilizing literature analysis and review methodologies, the study categorizes and synthesizes the existing knowledge, beginning with the definitions of the two emotions to uncover the deeper influencing factors. It is found that from a neuroscience perspective, the brain regions responsible for generating "liking" and "wanting" are distinctly different; In the realm of luxury consumption, social factors, traditional Chinese cultural values, and individual differences play crucial roles in distinguishing between "liking" and "wanting".

The Interplay of Social Norms and Legal Systems: Unraveling the Complexity of Domestic Violence in China and Paving the Path for Change

This research investigates the perpetuation of domestic violence (DV) in China by analyzing how social norms and institutional practices collectively contribute to the challenges faced by individuals experiencing DV. Despite the implementation of China's Anti-Domestic Violence Law in 2016, its effectiveness in protecting DV survivors' rights has been subject to scrutiny among researchers. This research aims to understand whether law enforcement and judicial responses post-legislation effectively align with policy objectives to mitigate DV issues. It hypothesizes a dissonance between the DV legislation and social norms emphasizing family and social harmony and non-interference in family affairs. Focusing on specific DV cases and incorporating the meta-analysis of secondary empirical data, archived governmental reports, periodicals, interviews, Confucian writings, and prior scholarly insights, this study examines how social norms and institutional practices in governmental agencies impact the framing and responses to DV cases. Findings suggest that entrenched social and gender norms shaped by Confucianism and traditional Chinese cultural values legitimize and reinforce institutional norms regarding how police and judges should downplay DV cases, leading to indifference and ineffective DV interventions. This research highlights the importance of adopting a social norms approach to effectively address this problem and the need for a transformative shift in social attitudes toward DV. It contributes to a nuanced understanding of DV and policy implementation in China, potentially serving as a significant step towards devising practical strategies to improve the protection of DV survivors at the local level.

Bringing the queen mother of the west to life: Digital reconstruction and analysis of Taoist Celestial Beings Worshiping mural’s apparel

Abstract Painted during the Yuan Dynasty, Taoist Celestial Beings Worshiping is a Taoist propaganda painting. It is one of the largest surviving ancient murals worldwide, featuring a variety of images of these beings dressed in costumes that vividly illustrate the blend of religious and artistic values in Chinese culture. To record and present the mural more intuitively and improve the study of Taoist Celestial Beings Worshiping, this article takes the example of five goddesses centered Queen Mother of the West in the mural and analyzes the styles, structures, colors, and patterns of the costumes from the perspective of costume engineering. Human models are established and the costumes at multiple levels are reconstruction by means of 3D virtual simulation technology. The display images are accompanied by QR codes, which can be scanned to view the 3D model. Finally, the Fuzzy Analytic Hierarchy Process was used to comprehensively evaluate the reconstruction effect of clothing, and the result was “good.” The resulting digital figure can realize the “revitalization of cultural relics” and provides a new perspective for the digital exhibition of murals, which is conducive to the development of digital tourism and promotes the development of traditional culture.

Measuring the Success of Grandpa Aki’s Short Video Series in Cross-cultural Transmission of Traditional Chinese Culture

With the development of digitization and online platforms, short videos have become one of the ways to spread traditional Chinese culture. The success of Grandpa Aki’s short videos is a model of cross-cultural transmission of traditional Chinese culture, especially craftsmanship, via short videos. However, few scholars have talked about the implications of cross-cultural transmission of Chinese excellent traditional culture brought by Grandpa Aki’s short video series. The paper collected the title of the video, the view of the video and the proportion of positive comments and negative comments from the top 5 popular videos by using Python. The paper aims to identify (1) the characteristics of Grandpa Aki’s short video series; (2) the reasons for the success of Grandpa Aki’s short video series; (3) the implication of cross-cultural transmission of traditional Chinese culture from the success of Grandpa Aki’s short video series. The results show that 1) these videos are characterized by an immersive experience and spread traditional Chinese culture in detail. 2) The reasons for the success of these videos are the strong curiosity about traditional Chinese culture from overseas citizens, the value of traditional Chinese culture, the entertainment value of these videos and the resonance from people. The paper provides a thinking mode for scholars to solve the dilemma of overseas dissemination of traditional Chinese culture.

The impact and spatial spillover effect of traditional culture on urban green innovation: Empirical evidence from China

The issues of resource scarcity and environmental pollution has become huge challenges that all of humanity faces together. To resolve the issue, promoting urban green innovation capacity is important. This study uses 189 prefecture-level cities and above in China from 2011 to 2020 as samples, and empirically test the impact and spatial spillover effect of traditional culture on urban green innovation. This study finds that: (1) Traditional culture can improve the local green innovation and positively impact the green innovation in neighboring cities by radiation effect, and the conclusion remains valid after robustness tests; (2) Talent flow and data flow negatively moderate the positive impact of traditional culture on green innovation in local cities. In addition, from a dynamic perspective, traditional culture has a negative impact on green innovation in neighboring cities because of the siphon effect; (3) The spatial spillover effect of traditional culture on urban green innovation shows distinct heterogeneity due to the different regions and whether it is a low-carbon pilot city. This study verifies the important value of Chinese traditional culture in urban sustainable development, which is of great significance for the protection and inheritance of traditional culture and the improvement of urban green innovation.

Differences in Language Communication Between Chinese and American Cultures

With globalization advancing, intercultural communication has become frequent, making language crucial for cultural exchange. As influential countries, China and the United States exhibit significant cultural differences in their communication styles. Chinese culture values politeness and subtlety, often favoring indirect expression, while American culture emphasizes direct and clear communication. These differences extend to non-verbal communication as well. Understanding and respecting these differences is essential for enhancing cooperation in politics, economy, and education. This paper explores the main differences in language communication between Chinese and American cultures, analyzes the misunderstandings and conflicts these differences cause, and proposes improvement strategies. The goal is to provide insights for intercultural communication, education, and training to cultivate global talents and foster a harmonious international environment. The paper is divided into five parts: the first introduces the relationship between language and culture and the cultural backgrounds of China and the United States; the second analyzes cultural differences in language communication; the third explores misunderstandings and conflicts; the fourth proposes strategies for improving intercultural communication; and the fifth summarizes the findings and suggests future research directions.

The Value and Influence of the Local Folk Song “Jasmine Flower” in College Students' Music Education

Folk song is one of the oldest art forms of mankind and occupies an important position in Chinese traditional music. Jiangsu Yangzhou's “Jasmine Flower” is known as the “first song” of folk songs in the south of the Yangtze River, which has been widely circulated and loved by the people. College students can understand the long history of Chinese traditional music through studying the generation and evolution of the local folk song “Jasmine Flower”; they can understand the aesthetic value of Chinese traditional music and culture through the analysis of Jasmine Flower’s music and exploration of its artistic characteristics; the aesthetic ideas and profound humanistic connotations contained in folk songs are of great value in college students’ education. Through the analysis of the music and exploration of the artistic characteristics of “Jasmine”, we can understand the aesthetic value of traditional Chinese music and culture; the traditional Chinese aesthetic thought and profound humanistic connotation contained in the folk song have an important value and influence on the education of college students.

Inheritance and Development of Chinese Kang in Interior Space

The Chinese kang is an ancient technology that combines an integrated household system for cooking, sleeping, and heating. Most of the existing research focuses on the energy performance of Chinese kang and its impact on the interior environment and tries to adapt it to the modern interior space through the improvement of its technology. However, if we only focus on the research and improvement of the technical level of Chinese kang, it is not conducive to the effective inheritance and development of the culture. This paper studies the concept of 'inheritance and development' of Chinese kang culture more comprehensively from the perspective of interior design. The study proves that Chinese kang is not only a survival necessity to cope with cold, but also an expression of people's emotional catharsis and psychological needs, and that the intangible values of Chinese kang culture can be integrated into tangible modern living spaces and developed in the process of modernisation. The results of the study can be used as a starting point for enriching the Chinese kang culture and interior living culture from different perspectives in the future.

Research on Value and Influence of Chinese Traditional Culture in Contemporary Cultural and Creative Arts Industry

This paper deeply discusses the value and influence of Chinese traditional culture in the contemporary cultural and creative arts industry. First of all, it introduces the basic concept, development course and the role of Chinese traditional culture and cultural and creative arts industry in today's social and economic development. Secondly, it analyzes the application practice of traditional Chinese cultural elements in the cultural and creative arts industry, including product design, creative planning and value dissemination. Then, it deeply analyzes the positive impact of calligraphy, painting, ceramics and other representative fields on the contemporary market after combining modern design concepts. At the same time, the possible problems and challenges in the process of integration are discussed. Finally, this paper summarizes the role of the government in promoting cultural exchanges between China and foreign countries, and looks forward to the future development.

Exploring Key Elements for Achieving Intergenerational Family Business Succession in the Chinese Context

In the rapidly evolving Chinese economy, family-owned businesses, integral to the nation's GDP and innovation, face a significant challenge with an impending wave of intergenerational succession. With over 5.5 million such businesses, less than 20% have identified successors, and only 6% have established succession plans. This study examines intergenerational succession in these businesses, applying Handler's (1989) satisfaction and effectiveness framework, alongside Pyromalis et al. (2006)'s model. The research, conducted through interviews with second-generation owners, aims to uncover factors influencing succession satisfaction and effectiveness. Key findings highlight the unique impact of Chinese cultural values on the succession process. Unlike expectations, the reluctance of incumbents to relinquish control isn't a source of frustration for successors, reflecting the cultural emphasis on respect and deference to elders. The study broadens its scope beyond family dynamics to stakeholder relationships, acknowledging their importance in succession. This research merges theoretical and empirical analyses, adapting a Greek-tested model to the Chinese context, thus enhancing its global relevance. It provides insights into Chinese family business succession, shaped by cultural norms, and demonstrates the versatility of Western models in diverse cultural landscapes, enriching the understanding of global family business succession.

Teaching and learning with older adults: Research ethics, risk analysis, and covert research

ABSTRACT This article reports a case study of older adults learning English in China. It indicates how, founded on consequentialist ethics, risk analysis, and safeguarding, it was decided to use covert research, drawing on the confluence of risk analysis, risk evaluation, risk management, safeguarding, research ethics, and important contextual and cultural features. Ethical principles of nonmaleficence, beneficence, safeguarding, and protection were addressed, and account was taken of the strength, likelihood, and consequences of risks, safeguards, and benefits, informed by Chinese cultural contexts, values, behaviors, and features of teaching and learning based on andragogy and geragogy. Implications are drawn for teaching and learning with older adults, advocating significant account to be taken of contextual factors.

Linguistic Landscape Analysis of Identity Representation in Public Signs at Watugong Buddhist Monastery Semarang

Public signs at Watugong Monastery in Semarang serve not only as guides for visitors but also as representations of identity, meaning, and values. This study aims to uncover the meaning and representation of identity in the public signs of Watugong Monastery by considering the cultural, religious, and social contexts in accordance with the dominant ideology in the place. This study uses a qualitative descriptive method with a Barthes (1991) semiotics approach. Research data was collected through observation and documentation methods using photography techniques. The results of this study show that there are representations of cultural, religious, and socio-religious identities in the Public signs of Watugong Monastery. Religious identity comes from the interpretation of the object label signs 福 (fú), 祿 (lù), and 壽 (shòu) which reflect Chinese cultural values. Religious identity emerges from hiolo stick sign, which contains the meaning of strong faith in Buddha and his teachings through prayer and devotion supported by morality and exemplary behavior. Finally, socio-religious identity appears on the Ashoka inscription sign, the strong religious element derived from Buddhist teachings, the inscription also shows an example of social life between people of different faiths who must always teach tolerance and moderation in religion. This research is still very open for further research in various other aspects of LL, for example, visitors' perceptions of the language used at Watugong Monastery.

WHAT DOES LOONG (龙) MEAN TO THE CHINESE PEOPLE? A CULTURAL COGNITIVE LINGUISTIC PERSPECTIVE

This present study discusses the mythology of Loong in Chinese culture, analyzes the cultural metaphors of Loong, and elaborates on the cultural values of Loong. Through the discussion, it can be seen that the Chinese cultural values of Loong have a profound influence on cultural conceptualizations of Loong, not only manifested in language but also in many other aspects.

Significance and Strategy of Developing Chinese Traditional Business Culture Curriculum Standards in Chongqing Business Colleges

Business culture has been passed down in China for thousands of years and plays an important role in cultivating outstanding business talents. The purpose of this paper is to explore the significance and strategy of developing the curriculum standard of Chinese traditional business culture. First of all, by analyzing the concept of business culture, we can deeply understand the unique value of Chinese traditional business culture. Secondly, it discusses the significance of the development of business culture curriculum standards for cultivating students' professional quality, providing cultural support for innovation and entrepreneurship education and building a cultural power, and recognizes its importance to business college education. Finally, according to the data obtained from the questionnaire survey, this paper puts forward some strategies and suggestions for developing Chinese traditional business culture courses in Chongqing business colleges. Through this study, first, I hope to provide support for Chongqing business colleges to cultivate business talents with Chinese business wisdom and innovation ability; Second, I hope to promote the unique value of Chinese traditional culture in the commercial field to be more widely recognized and applied.

Analysis on the Contemporary Value and Inheritance Path of Excellent Chinese Traditional Culture

The excellent Chinese traditional culture has multiple values in the contemporary era, which helps to enhance China's soft power and promote the social harmony and stability. Therefore, we should strengthen the protection and inheritance of the excellent Chinese traditional culture. In this regard, the education system should strengthen the education and popularization of traditional culture, the media and digital platforms should strengthen the promotion of traditional cultural contents, and the government should strengthen the policy support and guarantee for the protection and inheritance of cultural heritage, so as to effectively promote the inheritance and development of excellent Chinese traditional culture in the contemporary era.

Research on the Network Communication Value and Strategies of Chinese Traditional Festival Culture

In the contemporary context of globalization and digitization, the communication of Chinese traditional festival culture not only involves the inheritance and promotion of culture but also pertains to the cultural identity and self-confidence of the Chinese nation. Starting from the perspective of the values conveyed, this paper emphasizes the role of traditional festival culture in strengthening the shaping of social ideology, maintaining a balance between the local and global aspects of culture, and highlighting its significance in the dialectical interaction with modern technology in the era of the internet. Subsequently, the paper proposes strategies for innovating content, utilizing advanced technology, enhancing interaction with audiences, and promoting cross-disciplinary integration to effectively propagate Chinese traditional festival culture in the online environment. Simultaneously, considering the impact of social transformation and external cultural influences, this study systematically analyzes potential challenges in the communication process and puts forth corresponding measures to promote the construction of cultural self-confidence in China through the dissemination of traditional festival culture.

Visual Design of Chinese Animated Films Infused with Oriental Punk Aesthetics

In recent years, China's movie industry has been advancing, and movies based on ancient myths, which can combine cultural expression with technical expression, have become a hot topic for creation. Especially the ancient mythological novels such as "The Legend of Deification" and "Journey to the West" have become the source of creative ideas for movie adaptations, and Light Chaser Animation, as one of the most important forces in Chinese film production, has been exploring new possibilities for animation movies, inheriting and innovating traditional Chinese cultural elements. Light Chaser Animation, as one of the most important forces in Chinese film production, has been exploring new possibilities for animation films, inheriting and innovating traditional Chinese cultural elements, and has produced the famous "New Gods" series of films, which combines oriental elements and cultural characteristics, blends modernity and tradition, and forms an Oriental Punk style with Chinese characteristics. Oriental Punk not only shows the construction of modernity of Chinese traditional culture, but also the embodiment of cultural self-confidence, and at the same time presents the unique style and aesthetic value of Chinese culture to the world. This article analyzes the visual symbols, color design and action vocabulary of the film New Gods: Yang Jian, and points out a new direction for Chinese films to integrate traditional cultural elements and modern art technology in the creation of new mythological themes.

Marketing Strategies for Luxury Brands in the Chinese Market: Based on the Evolution of Consumer

This paper explores the development and evolution of luxury brand marketing strategies in the Chinese market from 1992 to the present through a diachronic analysis. It divides the development of China's luxury market into four phases: the initial entry period, the golden development period, the localization period, and the global leadership period. This paper explores the evolution of consumer psychology by analyzing consumers' views on luxury goods and the meaning of luxury consumption to consumers in different periods. Based on this, this paper delves into how the marketing strategies of luxury brands in China have changed in response to the changes in consumer psychology, and explores the dual relationship between the marketing strategies of luxury brands and the psychology of consumers from a macro-historical perspective. The paper has found that Chinese traditional culture and Western values have jointly shaped consumer behavior, reflected in the pursuit of social value and individual expression through luxury goods. Luxury brands, on the other hand, continue to inject fresh impetus into their growth in the Chinese market through constant localization, digitalization, and youthful marketing strategies.