ABSTRACT This paper aims to deepen understanding of the negotiation process underlying the values embedded in algorithmic news recommenders. The focus is on examining the perceptions and aspirations of different stakeholders and what values are ultimately incorporated in the design of a recommender system. Specifically, it investigates the development of value-driven recommendations at a leading Dutch online news platform, employing a combination of aspects of participatory action research and a multi-stakeholder framework. This is achieved through workshops and interviews with practitioners, critically examining the constraints and value tradeoffs that emerge among key internal stakeholders: journalists, editors, chief editors, and the technical team. The paper reveals how there is a tendency to prioritize technical aspects that align with immediate business goals. This does not stem from ill-intent or an unwillingness to explore other values but has practical reasons. Additionally, the study uncovers reservations and misconceptions about recommender systems by certain stakeholders, highlighting the need for improved understanding and dialogue among stakeholders.