Value Network Configurations Research Articles

An Open Framework for the Assessment of 5G Business Cases and Investments

Beyond technological advances, 5G aims to establish an open innovation ecosystem with a wide variety of stakeholders and a plethora of new business opportunities. Mobile network operators, digital service providers, communication service providers, and vertical service providers are among the actor roles that co-create and deliver novel 5G-empowered applications. The variety of business relationships in the 5G ecosystem leads to multiple potential value network configurations and business models. In this article, we introduce a framework that enables the assessment of 5G business cases through the techno-economic analysis of alternative value network configurations, business models, cost and revenue structures, infrastructure deployments, and market conditions. The implementation of the framework is enabled by the open 360 Business Model Evaluation tool, which allows the assessment of 5G business cases from different perspectives: per actor business model evaluation, holistic cost-benefit evaluation, and upscaling and replication evaluation. We illustrate the use of our framework assessing the 5G experimentation as a service business case, motivated by the 5G-VINNI experimentation platform.

Local 5G services on campus premises: scenarios for a make 5G or buy 5G decision

Purpose The purpose of this paper is to build possible future scenarios for indoor connectivity in a venue such as a university campus and build alternative value network configurations (VNCs) defining different local network deployment options, focused on the Finnish telecom market. Design/methodology/approach In this paper, Schoemaker’s scenario planning method (Schoemaker, 1995) is used to construct future scenarios and the VNC method of Casey et al. (2010) is used to build alternative VNCs. The paper studies the Aalto University campus network for current end-user data usage demand and the existing technology used in meeting the end-user needs and forecasts the demand for the next five years to understand the need for 5G. Findings This research concludes that with the provision of local spectrum licenses, there is an opportunity for venue owners to take the role of 5G local operator on the venue premises. Furthermore, it enables venue owners to collaborate with the incumbent mobile network operators (MNOs) in a neutral host model and provide venue-specific connectivity services. Research limitations/implications A detailed economic assessment for the network deployment in the campus is considered for future study. Originality/value Considering the provision for local spectrum licenses, this paper has taken a unique attempt in identifying the future scenarios for local 5G network operations. It provides a strategic direction for the venue owners in adopting 5G technology and whether to make 5G or buy 5G from MNOs.

A tool for collaborative circular proposition design

Circular oriented innovation aims to address sustainability problems such as resource scarcity, pollution and climate change by (re)designing industrial products, processes, business models, and value network configurations. Although the literature identifies collaboration as crucial for circular oriented innovation—due to the complexity, risk and uncertainties involved—few tools have been developed to support it. To address this gap, we develop and test a tool that helps companies ideate to identify partners and value within circular oriented innovation. The tool integrates decision-making principles from the entrepreneurship theory of effectuation within a design thinking approach to stimulate collaborative ideation of circular propositions. We demonstrate and test the tool through six workshops, and collect data via observations, field-notes, assessment forms and user discussions. Our results show that: 1) users are receptive to visualisation and effectuation-based questions to collaboratively ideate circular propositions; 2) expert facilitation helps to maintain a circularity focus to avoid ‘business-as-usual’ ideas; and 3) differences in the maturity and scope of projects may influence the usefulness of the tool. We contribute to theory by demonstrating the integration of effectuation, design thinking, and lean experimentation approaches into a tool to advance circular oriented innovation. We contribute to practice with the tool itself that supports early and quick ideation to identify partners and perceived value. This supports companies to collaborate and advance the design of circular propositions that bring circular business model ideas closer to implementation.

Reconfiguring global pharmaceutical value networks through targeted technology interventions

Targeting a series of advanced manufacturing technology (AMT) ‘interventions’ provides the potential for significant step changes across the pharmaceutical value chain, from early stage ‘system discovery’ and clinical trials, through to novel service supply models. This research explores future value network configurations which, when aligned with disruptive shifts in technology (process and digital), may enable alternative routes to medicines production and the delivery of additional value to ‘end-users’, i.e. patients and health care providers. We draw on a categorisation of AMTs that may enable a shift from the traditional ‘batch’ and centralised manufacturing paradigm of ‘make-to-stock’, towards more re-distributed ‘continuous’ manufacturing and ‘make-to-order’ models. Despite reported benefits in the academic literature (e.g. reduced footprints, improved quality, enhanced flexibility and inventory savings), current adoption rates of continuous technologies in this sector remain low (c. 5%). This paper presents new data sources, in our study of AMT adoption in a global pharmaceutical context – assessing the barriers to implementation, and the pathways to delivering future continuous manufacturing scenarios. Our findings capture the high level of disparity in viewpoints, highlighting the uncertainties and transformational challenges ahead – in terms of opportunity areas, technological readiness and a future vision for the sector, as a whole.

Techno-economic modeling of value network configurations for public wireless local area access

The growing amount of mobile data traffic increases the demand for local area network deployments, and therefore is likely to have an effect on the mobile communications ecosystem. Several alternative value network configurations exist giving new business opportunities to different actors, but the attractiveness and success of local area access provisioning remains uncertain. This article analyzes the business of public local area access from the point of view of two potential providers: service application providers, i.e. companies whose core business is to provide information and content services in the Internet, and mobile operators. A quantitative techno-economic model is constructed to quantify the costs and required revenues of operating viable public local area access networks. The results show that the revenue requirements vary between public venue types and value network configurations.