Value-creating Networks Research Articles

Важливі аспекти забезпечення політики у сфері інноваційного підприємництва в контексті соціально-економічного розвитку регіонів України

The content of the article actualizes a number of important issues as to provision of policy in the sphere of supporting innovative entrepreneurship. In the course of their study, the authors note that the socio-economic development of countries is influenced by the degree of innovativeness of the economy. This encourages to consider innovative entrepreneurship as an important resource for the development of innovative processes in the country, and the support of innovative entrepreneurship is considered a key factor in solving the main problems of sustainable socio-economic development of the regions of Ukraine. The country has a fairly strong base for scientific and technical developments, a powerful innovation potential, but there are problems with implementation of the latter due to insufficient focus on the formation of an effective innovative policy and the policy of development of small and medium-sized enterprises (SMEs), which are the main suppliers of innovations in the national innovation system. The results of the study draw attention to the feasibility of integrating innovative policies with the corporate social responsibility development policies and the SME development policies. An integration will allow achieving greater economic return and social benefits through the implementation of a more efficient relationship between the providers of socio-economic development of region on the organization and provision of opportunities for the development of complex regional, interregional and global value-creating networks. This approach also involves taking into account the factors influencing the innovation dynamics with the constant improvement of the system of formation and implementation of the State and regional priorities in the field of regulation of science, investment, innovation, entrepreneurial and socially responsible activities, in accordance with the implementation of the principles of sustainable development.

Economic Power and Distribution of Added Value (illustrated by aircraft building)

The article studies hypotheses, which could explain uneven distribution of added value among companies functioning on one industry market and are connected by participation in the value-creating network. The object of the research is to investigate the relations between leading aircraft building companies and suppliers of key components. The goal of the article is to check the hypothesis about the dependence between the amount of economic power of the economic agent and its shares in distributing benefits and costs caused by interaction with other agents. The authors put forward their own methodology identifying counteragents' share in added value on the basis of comparing such elements of added value as profit and remuneration. It should be noted that relative not absolute indicators are taken as a principle, i. e. asset profitability and average wage of companies. This methodology was tested at five aircraft building companies being integrators of value-creating networks. On the basis of the research a conclusion can be drawn that the most widely spread explanation of added value distribution (in particular, the direct link between the market share and company profitability, domination of the value-creating network integrator over other participants of joint efficiency distribution and the impact of the share of supply on profit participation) was not corroborated. At the same time distinct advantages were revealed in added value distribution for suppliers of key components. The conclusions of the research can be used for the development of strategy for Russian companies' participation in global value-creating networks.

SIECI TWORZENIA WARTOŚCI W ZARZĄDZANIU KRYZYSOWYM

SIECI TWORZENIA WARTOŚCI W ZARZĄDZANIU KRYZYSOWYM

Eco-Innovation Drivers in Value-Creating Networks: A Case Study of Ship Retrofitting Services

Previous studies discuss how regulatory, technological and market drivers increasingly challenge manufacturing industries to adopt eco-innovations. However, the understanding of the process by which eco-innovations are developed and commercialized as a result of these drivers is not yet well established, in particular because these drivers are perceived differently by the end-users and their suppliers. In this paper, we address the following research question: How do eco-innovation drivers shape processes in value-creating networks? To answer this question, we carried out a case study purposely selected to understand how eco-innovation drivers, such as regulation, market pull and technology, interact and affect the eco-innovation decisions in a given industry. We analyzed the processes in an eco-innovation initiative about retrofitting old ships, contextualized in the maritime equipment and supply industry. The paper makes two novel contributions: First, we develop a framework that can support supply-network eco-innovation initiatives to deal with changes at the regulatory, market and technology levels. The framework includes elements, such as value co-creation to explore technological opportunities emerging from the interaction of the drivers or value proposition development to align multiple actors’ interests in the network and agree on shared expectations to exploit the opportunities. Second, we contribute to the emerging research area on eco-innovation processes by highlighting the lesser-known role of value-creating network dynamics. Value-creating networks can be a platform for the development of more radical eco-innovations if actors in the networks can align their value creation and capture objectives.

Building ‘Flexible’ vacation packages using collaborative assembly toolkits and dynamic packaging: The Case Study of the eKoNES

The paper motivates and presents an approach for assembling innovative information-based products and services by virtual cross-organization communities of practice. Using a case study on assembling vacation packages, we describe the cross-organizational virtual partnership, the mechanics allowing it to operate as a virtual community of practice and how collective intelligence of the members is appropriated to ensemble innovative information-based products for tourists. The results provide useful insights into innovating through virtual networking as well as the ICT tools that may be used to foster value-creating networks of practice in boundary spanning domains.

Toward a Theory of the Boundary-Spanning Marketing Organization and Marketing Insights from 31 Organization Theories

Now more than ever, marketing is assuming a key boundary-spanning role – a role that has also redefined the composition of the marketing organization. In this paper, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles as a particular emphasis (labeled MOR theory). Thematic marketing insights from a collection of 31 organization theories are used to advance knowledge on the boundary-spanning marketing organization within four areas – strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.

Successful and sustainable business partnerships: How to select the right partners

In more and more industries it becomes true that value creating networks compete against each other with relatively stable relations between suppliers inside the network. Managers all over the world are searching for the most efficient and effective coordinative forms for their relations with OEM's or suppliers within such a value-creating networks. This paper gives a normative guideline to decide if or if not a partnership is the right coordinative form for OEM-supplier relations within a value-creating network. Based on the existing mainly positivistic research in this field, two aspects are highlighted as the main drivers for the suitability of a partnership as a well working governance mechanism for value-creating networks: (i) individualization vs. standardization of the delivered components combined with the potential of the end customers to identify quality differences or not and (ii) the possibilities to allocate the revenues made by the value-creating network on the several ‘partners’ within the network. All aspects were integrated in a decision model for managers to find out if partnership as the coordinative form is really the best choice in a given situation.

The Future of Competition: Value-Creating Networks

In buyer–seller relationships, the focus has moved beyond individual firms to value-creating networks formed by key firms in the value chain that deliver value to the end consumer. The article develops a rationale for value-creating networks using three core building blocks: superior customer value, core competencies, and relationships. The rationale is developed based upon an understanding of the value-creation process and its links to core capabilities of firms in the network. The importance of inter-firm relationships in realizing the true potential of the value-creation networks is also highlighted. The authors argue based on their sample analysis of some examples that competition in the future will shift to the network level from the firm level. The influence of some emerging business tools such as electronic commerce on redefining value creation is also discussed.