ABSTRACT The present study delves into understanding the dynamics and significance of the Morigaon town weekly market (MTWM), located in the central agro-climatic region of the Brahmaputra Valley, India. The primary objective is to examine the structure, functions and characteristics of this urban periodic market. To achieve this objective, a comprehensive methodology was employed, including personal field visits, market observations, respondent surveys of 300 vendors and 300 customers, and focus group discussions. The findings indicate a substantial demand among urban dwellers for local agricultural products, leading to a notable expansion of the market over the years. It has also been found that the majority of vendors, comprising 78% of the total, participate in this market regularly, with 54% of them travelling from neighbouring villages within a range of 10-15 km. This study underscores the importance of periodic markets in facilitating economic interactions between urban and rural areas, especially in regions such as the Brahmaputra Valley. The findings not only enhance understanding of the MTWM, but also offer insights for developing policies and strategies to support similar markets globally where similar economic dynamics exist.