Use Of Social Media Research Articles

Analysis of the Role of Digital Marketing in the Development of Micro, Small and Medium Enterprises (MSMEs) in Cibinong District

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

Digital dissent: How Indonesian and Filipino journalists converge with virtual communities to face state repression

Online protest movements have facilitated researchers to access real-time data of microblogging, user metadata associated with accounts, message content, and enabled insights into complex links between social media use and protest movements. Employing emerging computational techniques and conventional qualitative approaches, this study examines the effectiveness of online protest movements in Indonesia and the Philippines. Simultaneously deployed, these protests were organized by journalist groups against repressive state actions that muzzled the press in these countries. The study compares the strategies of the two movements to illustrate the success factors in social media usage that bolstered the participation of the national and global publics, and marshalled international support.

Analisis Pemanfaatan Media Sosial dalam Peningkatan Penjualan Produk Kuliner: Studi Kasus pada Usaha Mf Dessert

Technology is developing very rapidly which has many consequences in the field of human life, especially the development of technology in the field of the internet. As a result of these advancements, trading systems, ways of transacting, and marketing systems will all undergo a revolution. Previously, you had to meet the merchant in person if you wanted to buy something. As a result, the distance between the seller and the buyer is quite short. However, with technological breakthroughs, especially in the realm of the internet, all barriers of distance, time, and cost can be easily overcome. One type of internet technology development that can help build a business is the use of social media. MF Dessert is a business established in 2021 that provides a variety of dessert menus such as Haunted Chocolate, Mille Crepes and Fruit Salad. This study aims to find out the analysis of the use of social media in increasing sales culinary products (case study on MF Dessert business). This study uses a qualitative descriptive approach. The results of the research obtained are that the social media used are WhatsApp, Facebook and Instagram, where the use of Whatsapp is more often used than Facebook and Instagram and MF Dessert's business sales have increased by using social media. In conclusion, the use of social media makes it easier for dessert sales that reach more many consumers and social media that is more often used is WhatsApp, the amount of profit obtained from online sales in November is more than Rp. 170,000 compared to direct/offline sales in October. So that the number of sales of MF Dessert's business increased by using social media.

Compulsive Use of Social Media and Unrestrained Buying Behavior: Delineating the Role of Social Comparison, Fear of Missing Out and Self Esteem

Drawing on Theory of Compensatory Internet Use and Social Comparison Theory, the study explores how compulsive use of social media can lead to impulsive and compulsive buying behaviors among young adults in India. Findings reveal that compulsive social media use positively correlates with both impulsive and compulsive buying behaviors. This relationship is significant mediated by social comparison and FoMO, suggesting that users who frequently engage in social media are more likely to compare themselves to others and experience anxiety over missing out, thereby driving them towards unrestrained buying. Additionally, self-esteem negatively significant moderates these relationships, with individuals possessing high self-esteem less likely to succumb to impulsive and compulsive buying due to social comparison and FoMO. Research contributes significantly to digital marketing field by offering insights into the darker aspects of social media’s impact on consumer behaviour. Furthermore, study’s conceptual model integrates compensatory internet use theory and social comparison theory, providing a novel framework for future research on digital consumption behaviors.

Beyond the hashtags: social media usage and cryptocurrency investment

PurposeCryptocurrencies have gained popularity among investors despite their high risk and volatility. Social media wields substantial influence over investors' attitudes, judgments and decisions related to investment. This study aims to investigate the associations between social media usage and cryptocurrency investment behavior.Design/methodology/approachUtilizing the main dataset of the 2021 National Financial Capability Study and its supplementary Investor Survey, this study analyzed social media usage in general. Additionally, it separately examined 11 different social media platforms as potential sources of information for investments. Logistic regressions were performed to explore the relationship between social media, previous experiences and future considerations in investing in cryptocurrencies. Robustness checks were conducted with additional analyses.FindingsInvestors who used social media for investment information were more likely to invest in cryptocurrencies and consider investing in cryptocurrencies in the future. The likelihood increased with the number of social media platforms used. Different social media platforms exhibited distinct associations with cryptocurrency investment experiences and future considerations.Originality/valueThis study is one of the initial attempts to examine the role of social media platforms in cryptocurrency investment. The findings offer unique and important theoretical and practical insights for policymakers, researchers and practitioners, which can benefit consumer well-being.

Plant intelligence dux: a comprehensive rebuttal of Kingsland and Taiz.

Intelligence is a fundamental property for all life enabling an increased probability of survival and reproduction under wild circumstances. Kingsland and Taiz (2024) think that plants are not intelligent but seem unaware of the extensive literature about intelligence, memory, learning and chromatin topology in plants. Their views are consequently rejected. Their claim of fake quotations is shown to result from faulty reasoning and lack of understanding of practical biology. Their use of social media as scholarly evidence is unacceptable. Darwin's views on intelligence are described, and their pertinence to the adaptive responses of plants is discussed. Justifications for comments I have made concerning McClintock and her "thoughtful" cell, von Sachs writings as indicating purpose (teleonomy) to plant behaviour, Went and Thimann's allusions to plant intelligence and Bose legacy as the father of plant electrophysiologyare described. These scientists were usually first in their field of knowledge, and their understanding was consequently deeper. The article finishes with a brief critical analysis of the 36 scientists who were used to condemn plant neurobiology as of no use. It is concluded that participants signed up to a false prospectus because contrary evidence was omitted.

Communities of secondary science teachers: a systematic review

ABSTRACT Many parts of the western world are struggling with a teacher shortage, which is particularly severe in some teaching areas including science. Part of a potential solution to this shortage is reducing teacher attrition rates, especially among early career teachers. At the same time, a need has been identified to drive larger numbers of students towards studying science. This creates an environment whereby teachers are required to teach science either out of field, or out of science specialisation. The community in which teachers operate has been identified as critical to both increasing teacher satisfaction and driving effective professional development. At the same time, the emergence of social media provides an avenue for teachers to effectively communicate and collaborate. This systematic review, therefore, aims to summarise the research on communities of in-service secondary science teachers since 2010, corresponding to the significant adoption of social media. It shows that whilst significant research has been done across a range of different community structures, there exists a lack of rigorous distinction between these different styles. There is also a research gap surrounding the use of social media, as well as the use of communities to support out of specialisation science teachers.

Examining Between- and Within-subjects Effects of Posting and Exposure to Alcohol-Related Social Media Content on Drinking Over Time.

Social media content featuring alcoholic beverages is posted and viewed by college students. Limited longitudinal research suggests that increased alcohol-related content (ARC) posting and exposure is associated with increased alcohol consumption among college students over time. Emerging evidence suggests this association may be bidirectional, with drinking predicting later ARC posting. The current study examined longitudinal bidirectional associations between alcohol consumption and: posting ARC (aim 1) and friend ARC exposure (aim 2). College students engaging in heavy or problematic drinking (N = 384; Mage = 20.04; 74.2% female; 79.6% White) completed four surveys (baseline, 1-month, 3-month, 6-month). Each survey assessed social media use (including ARC posting) and alcohol use, along with ARC posting behaviors of their social network (i.e., important friends). Random-intercept cross-lagged panel models revealed significant large associations only at the within-subjects level for posting ARC, but significant medium-large between- and within-subjects associations for ARC exposure. Within-subjects, greater alcohol consumption predicted posting 1 month later, and posting at the 3-month follow-up predicted increased drinking at 6-months (aim 1). Between-subjects, individuals who reported greater social network ARC exposure were more likely to report greater alcohol consumption. Within-subjects, greater-than-average ARC exposure at 1-month predicted decreased alcohol consumption at 3-months (aim 2). Results suggest the relationship between alcohol consumption and alcohol posting (self and ARC exposure) is complex and not necessarily bidirectional, with associations between posting and drinking fluctuating within subjects, while between- and within-subjects associations were observed for exposure and drinking. Associations between posting and drinking vary within individuals over time, while associations between exposure and drinking exist for groups, indicating the more people are exposed, the more alcohol they consume.

An analysis of intrinsic motivators about the effect of social media usage on artistic creativity in university in China

With the development of the information age, social media has become an important channel for students to communicate, interact and obtain information online. This research combines analyses of social media use and factors linked to intrinsic motivation to examine the influence of these factors on university students’ creativity through the Internet. The discussion presented here starts from the viewpoint that intrinsic motivation plays an important role in the correlation between social media and students’ creativity. This study randomly surveyed 416 students from Chinese universities majoring in art to investigate the impact of social media on their levels of creativity. The analysis focused on understanding these students’ intrinsic motivation to engage in Internet use. The conclusions show that social media has a considerable impact on their creativity. Under the influence of intrinsic motivation, students’ creativity can be considerably boosted. Furthermore, it also shows that different intrinsic motivations have different effects on creativity levels. Therefore, the study is suggested that the education sector in China still needs to pay more attention to the development of students’ creative approaches to achieve better educational outcomes.

Psychometric evaluation and measurement invariance of the problematic smartphone use scale among college students: A national survey of 130 145 participants.

Given the insufficient validation of previously imported smartphone addiction scales in China, this study revised and evaluated the Problematic Smartphone Use Scale among Chinese college students (PSUS-C). We based our research on a national sample comprising 1324 higher education institutions and 130 145 participants. Using cross-sectional data, comprehensive methods were employed to examine validity, reliability and measurement invariance. The final scale consists of 20 items across four dimensions: withdrawal and loss of control, negative impact, salience behaviors and excessive use. All Heterotrait-Monotrait (HTMT) values were below 0.85, and the lower 90% and upper 95% confidence intervals were also below 0.85, except for factors 1 and 3. The amount of variance (AVE) values were greater than 0.5, composite reliability (ω) values exceeded 0.89 and all factor loadings were above 0.5. The criterion validity was supported as expected: problematic smartphone usage positively correlated with depression (r = 0.451), loneliness (8 items, r = 0.455), loneliness (6 items, r = 0.504), social media use (r = 0.614) and phone usage duration (r = 0.148); and negatively correlated with life satisfaction (r = -0.218) and self-esteem (r = -0.416). Across sex, type of university and place of residence, the measurement invariance performed well, with most changes in root mean square error of approximation (ΔRMSEA), comparative fit index (ΔCFI) and Tucker-Lewis index (ΔTLI) values being less than 0.005, and no indicator showing a difference greater than 0.010. The Problematic Smartphone Use Scale for College Students (PSUS-C) demonstrated good factor structure, internal consistency, construct validity, discriminant validity and criterion validity. Strict and structural invariance were demonstrated across sex, type of university and place of residence. The PSUS-C has the potential to assess smartphone addiction among Chinese university students.

From Polarities and Perspectives of Social Media: Instagram, TikTok, and Mental Well-Being in the Post-Pandemic Society

The COVID-19 pandemic has significantly impacted global mental health, with social media platforms like Instagram and TikTok playing a crucial role in shaping individuals' experiences and well-being. This mixed-methods study investigates the influence of these platforms on mental health outcomes in the post-pandemic era, combining quantitative surveys ( N = 200) with qualitative interviews ( N = 15) across different age groups. The researchers explored relationships between social media use and mental health indicators, examined age-related differences in experiences, and uncovered themes related to social comparison, body image concerns, and the dual role of social media in providing both support and stress. Findings contribute to the growing body of research on social media's impact on mental health, highlighting the complex nature of social media use and its varied effects on different age groups. This study offers insights for mental health professionals, social media platforms, and policymakers in developing targeted interventions and guidelines for promoting healthy social media use and supporting digital well-being in the post-pandemic context.

Marketing and communication in the wine sector: the Catalan wine DO on social networks

PurposeThis paper aims to analyze the social media strategies of wineries from three quality Denominations of Origin (DOs): Alella, Empordà and Priorat (Spain). It explores how digitalization has become a crucial element in contemporary marketing communication strategies and examines the presence and use of social media by these wineries.Design/methodology/approachThe study employs a quantitative methodology to identify the most commonly used social media platforms among the selected DOs. Additionally, a content analysis is conducted to understand the themes these DOs use to engage with their audience. The analysis focuses on the social media presence and content strategies of the wineries within the specified DOs.FindingsThe study reveals that an increased understanding and utilization of new technologies by local citizens could enhance the digital development of these wineries. The research identifies the prevalent social media platforms used by the DOs and examines the content themes that wineries use to connect with their audience.Research limitations/implicationsThe findings emphasize the need to improve digital literacy among local communities to support the digital growth of wineries. The study also highlights the importance of understanding which social media platforms and content themes are most effective for engaging target audiences. Future research could explore the impact of specific digital strategies on business performance and consumer engagement.Originality/valueThis research contributes to the understanding of social media strategies in the wine industry, particularly within Catalan DOs, by providing insights into the use of digital tools and content themes in winery marketing.

Social Media Use in Adolescents: Bans, Benefits, and Emotion Regulation Behaviors.

Social media is an integral part of adolescents' daily lives, but the significant time they invest in social media has raised concerns about the effect on their mental health. Bans and severe restrictions on social media use are quickly emerging as an attempt to regulate social media use; however, evidence supporting their effectiveness is limited. Adolescents experience several benefits from social media, including increased social connection, reduced loneliness, and a safe space for marginalized groups (eg, LGBTQ+) to interact. Rather than enforcing bans and severe restrictions, emotion regulation should be leveraged to help adolescents navigate the digital social environment. This viewpoint paper proposes a nuanced approach toward regulating adolescent social media use by (1) discontinuing the use of ineffective bans, (2) recognizing the benefits social media use can have, and (3) fostering emotion regulation skills in adolescents to encourage the development of self-regulation.

Social Media Linked to Early Adolescent Suicidal Thoughts via Cyberbullying and Internalizing Symptoms

AbstractEarly adolescents are increasingly engaged in visually rich social media platforms, which may lead to the involvement in visual cybervictimization, i.e., the unsolicited sharing of personal visuals, resulting in negative mental-health outcomes. The present study examined the association between social media use and suicidal ideation among early adolescents, with a focus on the mediating roles of visual cybervictimization and internalizing symptoms. The sample consisted of 1140 middle-school students from Northwestern Italy with a mean age of 12.35 years (SD = 0.97), 53.3% female, 45.1% male, and1.6% non-binary. We explored a serial mediation model, hypothesizing that increased social media engagement might lead to heightened suicidal ideation through elevated experiences of visual cybervictimization and subsequent rise in internalizing symptoms. Results indicated significant associations exist between increased social media use and both direct involvement in and bystander experiences of visual cybervictimization. Participating in visual cyberbullying events, both as victim and bystander, was significantly associated with higher levels of internalizing symptoms, in turn linked to greater suicidal ideation. These findings emphasize the critical need for digital literacy and interventions targeting visual aspects of cyberbullying to mitigate its detrimental effects on youth mental health.

Application and Empirical Analysis of Fuzzy Neural Networks in Mining Social Media Users’ Behavioral Characteristics and Formulating Accurate Online Marketing Strategies

In the current digital social environment, social media platforms have become an important position for user behavior insights and precision marketing. User behavioral data on social media contain rich information, but they are often fuzzy, uncertain and highly complex. Fuzzy neural network (FNN), as an advanced model combining fuzzy logic and neural network theory, provides a powerful tool for processing and analyzing social media user behavioral features. This study is dedicated to exploring the application of fuzzy neural networks in social media user behavior analysis and their key role in the design of accurate online marketing strategies. We construct and optimize a fuzzy neural network model by meticulously classifying and quantifying user behavioral features, including behavioral frequency features, content topic features, social interaction features, and time series features, as well as applying fuzzy set theory to deal with fuzzy features such as emotional states. Through empirical analysis, we will show how fuzzy neural networks can reveal the intrinsic laws behind user behaviors, and how these insights can be used to design and implement precise online marketing strategies to improve advertising effectiveness, user engagement, and brand loyalty.

Social Media Use Reveals Public Perceptions of Prescribed Burning

Social Media Use Reveals Public Perceptions of Prescribed Burning

Private social media usage of employees: Implications for corporate risk management to protect corporate reputation

In an increasingly complex business environment, risk management has become essential for corporate survival. Given the rapidly changing environmental conditions and trends, new risks are constantly emerging and need to be assessed and managed. The influence of risks extends beyond the corporate sphere, for example, with the private use of social media by employees and the resulting potential damage to the company’s reputation. According to the literature, there is little to no knowledge on this topic. Therefore, in this study, 20 experts at different positions in their companies were interviewed about the significance, handling, mapping, consideration, and measurement of potential reputational risks associated with the private use of social media by employees. The results show that there is a certain awareness of the problem, but only a few mechanisms have been implemented to manage such risks. Based on the findings, risk management measures are identified by examining the employees’ journey, which can be used in operational practice to reduce the risk of potential reputational damage.

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

The COVID-19 pandemic has reshaped the establishment of long-term brand equity through social media marketing (SMM) due to the imperative of swiftly adapting to dynamic digital landscapes and heightened competition. This study investigates the impact of SMM on customer-based brand equity (CBBE) for restaurants in the post-COVID-19 era, by reevaluating the SMM model and postulating the effect of electronic word-of-mouth (e-WOM) as a mediating variable rather than an independent one. The study adopts a deductive approach and a descriptive methodologvisualisey where a quantitative survey-based strategy utilizing a five-point Likert scale questionnaire was employed. The validated questionnaire was distributed online to active social media users following local restaurant social media accounts; a convenience sample was utilized. After filtering and screening, 618 responses were analyzed using partial least squares (PLS)-SEM to test the proposed hypotheses. Our findings emphasize that interaction is the most influential factor in shaping restaurants’ CBBE, followed by trendiness and customization. In contrast, entertainment does not significantly affect CBBE. Additionally, e-WOM mediates the relationship between SMM and CBBE. Repositioning e-WOM in the model enhances our comprehension of its impact compared to its previous position, as it cannot be completely controlled by restaurants. In-depth discussions and managerial and theoretical implications are provided.

Latino adolescents' experiences of residential risks on social media and mental health implications.

Despite alarms raised that adolescents' social media use can aggravate the harmful impact of residential risks (e.g. local violence) to their mental health, the mechanisms are poorly understood. To better understand potential mechanisms, we interviewed Latino adolescents living in a hypersegregated U.S. city, for whom social media may aggravate existing inequalities in residential risks to their mental health. Through an abductive analysis, we identified two processes suggesting how social media can amplify the deleterious impact of residential risks to their mental health. We refer to the first as additive, whereby social media heightens awareness of residential risks. The second is extension, whereby social media lengthens one's risk awareness, speeds up potential for risk awareness and multiplies who may become aware. We found evidence suggestive of parallel processes yielding diminution, whereby social media can minimise the deleterious effects of residential risks via adding and extending exposure to mental health resources, like collective efficacy. Further, the potential for extension (to both risks and resources) appears limited because social media practices (e.g. reposting, seeking viral attention) can foster indifference. Findings suggest the need to consider how adolescents activate resources via social media to avoid overstating its negative impact on mental health.

Cultural and Behavioral Insights into European Social Media Users: Platform Preferences and Personality Types

The study examines European social media personalities based on age, gender, platform preference, and country of origin. The research sample, which consists of respondents from 19 European countries (Albania, Bosnia & Herzegovina, Bulgaria, Czech Republic, Cyprus, France, Georgia, Germany, Greece, Italy, North Macedonia, Poland, Russia, Serbia, Slovenia, Spain, Sweden, Turkey, and the UK) reflects the general population ratio and predominantly includes middle-aged individuals ensuring representative findings. Almost two-thirds of respondents engage with social media daily, highlighting its pervasive role in European life. Analysis of platform preferences reveals that Facebook and Instagram are the most popular, while TikTok and Snapchat are less favored, particularly among older demographics. The study shows that gender differences are significant, with females favoring Facebook, Instagram, TikTok, and Snapchat, while males prefer LinkedIn and Twitter. This delineation underscores the varying social media consumption habits between genders. The study identifies three primary social media personalities: Lurkers, who passively consume content; Ultras, who exhibit obsessive usage; and Deniers, who balance regular use without dependency. Additional personalities include Ranters, Informers, and Peacocks, each representing unique motivations and engagement styles. This diversity in user behaviors highlights the multifaceted nature of social media engagement in Europe. A country-specific analysis reveals cultural and regional differences in social media use, with distinct preferences and behaviors emerging across Europe. For instance, Germans exhibit unique tendencies with a notable presence among Approval Seekers, Changelings, and Ghosts. Such variations underscore the importance of considering cultural contexts in social media strategies. The findings offer valuable insights for stakeholders, including marketers, policymakers, and platform developers. By understanding these diverse usage patterns, more effective campaigns can be designed, privacy and digital literacy issues can be addressed, and user experiences can be enhanced. This study underscores the integral role of social media in European life and provides a foundation for future research and strategy development.