Use Of Theory Of Planned Behavior Research Articles

Implementation of the theory of planned behavior in the primary and business economic sectors: A systematic literature review

Marketing researchers and psychologists have widely used the theory of planned behavior (TPB) to predict intention and behavior (Ajzen, 1991), but less attention has been given to the implementation of TPB in the business economy and particularly in primary production and business sectors (P&BS). The scope of the study is to identify the articles published during the past decades concerning the use of TPB alone or in combination with other theories which investigate managers’ or employees’ behaviors and intentions in P&BS. This paper reviews 334 articles abstracts, and the analysis conducts a distribution of articles per publication year, per economy sector, per theme area, as well as a citation analysis, journal contribution to the TPB in P&BS, and detection of other theories used in combination with TPB in P&BS. The results of the analysis revealed that the TPB has been used successfully in a variety of disciplines and that the areas of interest are also broad (Krueger & Carsrud, 1993; Zapkau et al., 2015). Finally, the most important theories used in combination with TPB constructs, are presented (Saeedi et al., 2022; Wang et al., 2022), and some suggestions for potential future research on the subject and implications are provided.

Penggunaan Theory of Planned Behavior dalam Kajian Perilaku Konsumen Hijau

This study aims to evaluate the use of the Theory of Planned Behavior (TPB) in the analysis of green consum-er behavior. The TPB were an important framework for understanding consumer behavior, emphasizing the role of intention in shaping action, with factors such as attitudes, subjective norms, and perceived behavioral control. This research was conducted through a literature review using 26 articles from leading interna-tional journals such as Elsevier, Springer, Emerald, Taylor & Francis, Wiley Online, and Sage from 2013 to 2023.The results showed that the use of TPB in analyzing the purchasing behavior of environmentally friend-ly products provides strong evidence that intention influences consumer behavior. Other factors such as trust in the product also influence buying behavior. The advantages of the TPB lie in a structured framework, identification of behavioral influence factors, and support for effective marketing strategies. However, TPB have limitations, such as the inability to explain impulsive behavior and the inability to adequately incur-porate contextual factors. To address this, Extended-TPB, which includes additional variables, and the integration of TPB with other theories have developed. This increases understanding of environmentally friendly consumer behavior. The use of TPB and development has resulted in thousands of research articles published in various leading international journals. This confirms that TPB remain a significant focus of re-search in understanding consumer behavior in the context of sustainability.

Assessing the Measurement Model for Source-Separating Waste for Recycling under a Proposed Smart Waste Management Scheme in Shah Alam, Malaysia

Due to rapid urbanization, solid waste management (SWM) is a major challenge in Malaysia, hence the need to sustainably manage it. Compared with other states, Selangor produces the highest volume of domestic waste. Most of the state’s waste is generated in Shah Alam City. This condition is expected to worsen because the population of Shah Alam is projected to rise by 2.5% from 2018 to 2035. This situation will increase the demand for resources, production, and consumption, increasing the volume of waste generated in Shah Alam. Hence, the pressing necessity to advance from the current traditional waste management practices to a more sustainable SWM system has been identified as a key target in Shah Alam’s 2025–2030 plans. The Smart Waste Management System (SWMS) has been identified as a novel approach to dealing with the absence of route optimization, real-time information exchange, and the consequent increase in waste management costs. All of these elements have characterized the current traditional households’ SWM. However, because this method is novel, there is a dearth of knowledge on the appropriate measurement model for evaluating the dimension of households’ intention to recycle waste through source separation as well as measuring the determinants of such a pro-environmental intention under the new SWMS. Thus, confirmatory factor analysis (CFA) was carried out to verify the factorial structure of the variables, relying on the Theory of Planned Behavior (TPB) based on the structural dimensions identified in prior exploratory factor analysis (EFA). The study found support for the use of TPB as a relevant framework for modeling the intention for source separation and its determinants under SWMS.

Generation Z's COVID-19 risk perception and socially responsible behaviors influencing intentions to participate in the tourism stimulus campaign

PurposeThis study leverages an integrated framework that uses the theory of planned behavior (TPB), risk perception and sustainable behavior to investigate the COVID-19 risk perception of a potentially powerful consumer group – generation Z – on decisions to participate in the domestic tourism stimulus campaign and their willingness to practice socially responsible behaviors.Design/methodology/approachSelf-administered questionnaires were used to collect data. The study adopts partial least squares-structural equation modelling (PLS-SEM) to examine the data with the final sample of 422 generation Z in Thailand.FindingsThe COVID-19 perceived risk positively affects attitudes, perceived behavioral control and the intention to join domestic tourism campaign, affecting the desire to engage in sustainable behaviors when traveling. Attitude and perceived behavioral control mediated risk perception and the decision to join the campaign. Unlike other studies, generation Z is conscious of the situation but is not risk-averse to travel.Practical implicationsThe study offers recommendations (and domestic tourism campaign's features) for government agencies and tourism partitioners, especially developing tourism destinations, to effectively launch domestic tourism campaigns to target generation Z during and after post-pandemic crises.Originality/valueThis study contributes to our limited understanding of generation Z's travel behaviors. It contributes to the extended use of TPB, risk perception and socially responsible conduct of such a specific generation. It is one of the first studies integrating the COVID-19 risk perception of generation Z and their intention to utilize the stimulus campaign.

Risk-Taking, Financial Knowledge, and Risky Investment Intention: Expanding Theory of Planned Behavior Using a Moderating-Mediating Model

This research examines the impact of financial knowledge on risky investment intention via the lens of the theory of planned behavior (TPB). The research developed a comprehensive model to test the mediation effect of the three TPB antecedents on the link between financial knowledge and risky investment intention. The research investigates the moderating effect of risk-taking on the link between three TPB constructs and risky investment intention. For these purposes, we used a pre-tested survey, was directed to senior university students in public universities in Saudi Arabia. The findings of SmartPLS showed a significant positive influence of financial knowledge on attitudes towards risky investment, subjective norms (SNs), and perceived behavioral control (PBC). Both SNs and PBC have a significant positive influence on risky investment intention. Nonetheless, the personal attitude of students failed to have a significant direct or mediating influence on risky investment intention. Additionally, risk-taking did not have a moderating effect on the link between personal attitude and risky investment intention. Students belong to a risk-adverse culture, which could justify the insignificant impact of their personal attitudes on risky investment intention. On the other side, SNs and PBC have a mediating effect on the link between financial knowledge and risky investment intention. Risk-taking has a moderating effect on the link between SNs, PBC, and risky investment intention. The research extends the use of TPB by validating its assumptions about driving the investment intention of university graduates.

Do dark personality traits add to the entrepreneurial intention predicting ability of theory of planned behaviour? An empirical study

Antecedents of individuals’ intentions have received growing consideration in entrepreneurship research. The purpose of the present study is to analyse the impact of dark personality traits on entrepreneurial intention, within the context of the theory of planned behaviour (TPB). A questionnaire-based online survey was conducted on 520 undergraduate university business students at a Greek public university. Data analysis was implemented through structural equation modelling (SEM). Findings indicate that perceived behavioural control impacts entrepreneurial intention and that attitude has a direct impact on entrepreneurial intention through the dark triad variable. The implications of the findings are significant both for academic policymakers as well as for educators, since the systematic fostering of students’ entrepreneurial intention could provide empirical evidence and help formulate policies that inspire them to choose entrepreneurship as a career option. Findings will contribute to the understanding of the relationship between dark personality traits, entrepreneurial intention, and the TPB, providing valuable insights for entrepreneurship education to identify individuals who are more likely to become successful entrepreneurs. Finally, findings could add to the theoretical framework on the impact of personality traits on entrepreneurial intention and behaviour and to the use of TPB in predicting entrepreneurial outcomes.

Consumption of Branded Functional Beverages Post-COVID Pandemic: An Empirical Investigation in a Developing Economy Using Behavioral Change Models

ABSTRACT This study examined Branded Functional Beverage (BFB) consumption behavior in the post-pandemic setting using a psychosocial theoretical framework derived from the tenets of Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). The theoretical framework was tested using the Partial Least Squares-Structural Equation Modeling method. A structured questionnaire was used to collect data from branded functional beverage consumers aged 18 and up. For the final data analysis, 445 usable questionnaires were utilized. This study revealed that perceived behavioral control and subjective norms were significant predictors of BFB purchase intention and subsequent consumption behavior in the post-pandemic period. The perceived threat of NCDs did not affect purchase intention or consumption behavior. Perceived susceptibility indirectly affected BFB purchase intention and consumption behavior via subjective norms (role of subjective norms as a “mediator”). The study implied that to positively influence the subjective norms of potential BFB customers, food marketers should focus on “opinion” leaders and subject experts. The companies may devise appropriate options for delivering functional beverage products to consumers’ doors via m-commerce and e-commerce platforms at competitive prices. They may also focus on customer education centered on the superior quality of their “functional” product portfolio and the ways of acquiring those at the minimum cost during this post-pandemic period. This pioneering study investigated the use of TPB and HBM in the context of post-pandemic functional beverage consumption. To build healthier and more robust food systems, governments and public health authorities across the world should proactively design and execute policies to promote sustained and strategic changes through functional foods and beverages. They must acknowledge that good nutrition is a priority for public health at all levels, equity, and economic security.

Second Language Learners' Competence of and Beliefs About Pragmatic Comprehension: Insights From the Chinese EFL Context.

It can be a great challenge for second language (L2) learners to comprehend meanings that are implied in utterances rather than the surface meaning of what was said. Moreover, L2 learners’ attitudes toward pragmatic learning are unknown. This mixed-methods study investigates L2 learners’ ability to comprehend conversational implicatures. It also explores their beliefs about and intentions to develop this ability using Ajzen’s theory of planned behavior (TPB). A total of 498 freshmen from a public university in China participated in the study. Data were collected using a web-based test, stimulated recall tasks and semi-structured interviews. Results show that the participants differed in recognizing the intended meanings. Complicated factors account for the variations. In addition to the types of implicature, learners’ beliefs about developing pragmatic comprehension also influence their learning intention, and subsequent performance. These beliefs include learners’ multi-layered, complex attitudes toward the outcomes of pragmatic learning, perceived self-efficacy beliefs regarding language proficiency and L2 cultural knowledge, actual behavioral control over opportunities and resources for pragmatic learning, and perceptions of less social pressure on pragmatic learning. The use of TPB may help language teachers and test designers to understand learners’ beliefs about L2 pragmatic learning in the English as a foreign language (EFL) context. Understanding the factors influencing learners’ intention will help design more effective teaching curricula that may integrate pragmatic instruction and testing in the future.

Halal Tourism: Its Attractiveness to Domestic Tourists Based on Their Religious Perspectives

One of Indonesia’s government programs to boost tourism as the basis of Indonesia’s economy is Halal tourism. This study aimed at exploring the behavior of domestic Muslim tourists when considering halal tourist destinations. It also looked at Muslim tourists’ behavior as they selected and recommended halal tourist destinations and compared the results according to the degree of taqwa in performing their religious rituals. This study used judgmental sampling in the selection of respondents and successfully collected 511 valid questionnaires. The theory of planned behavior (TPB) was used to analyze the study subjects, namely domestic Muslim tourists when they intended to select and recommend halal tourist destinations. It revealed that when domestic Muslim tourists intended to select and recommend halal tourist destinations, they influenced by Behavior Control. Attitude and Subjective norm did not influence the intention to select and recommend halal tourist destinations. Moreover, there was an adverse relationship between Attitude and Subjective Norm in the intention. The result of this study may contribute to the behavior theory and expand the use of TPB in the field of halal tourism study.Keywords: degree of taqwa, domestic tourists, halal tourist destinations, theory of planned behavior.

Application of Theory of Planned Behavior in Prediction of Factors Affecting the Intention of Plagiarism

Background and Objective: Plagiarism has been turned into a major concern for universities. The theory of planned behavior (TPB) is probably one of the most important predictive patterns for plagiarism in students. This cross-sectional study was performed to determine the use of TPB in the prediction of factors affecting plagiarism in 2016. Materials and Methods: In total, 200 MSc students at the stage of writing a dissertation were selected from Iran University of Medical Sciences, Tehran, Iran through convenience sampling. Age of students was 29.25±13.4 years. Moreover, 75.5% of the subjects were married, and 45.5% of the students were male. Data were collected using a self-administered questionnaire divided into three sections of demographic characteristics, planed behavior model constructs, and intent of plagiarism. In addition, data analysis was performed in SPSS version 19 using descriptive and analytical statistics (t-test, ANOVA, and multivariate regression). Results: A significant positive relationship was observed between positive attitude and intent of plagiarism. In other words, positive attitude significantly predicted the intent of plagiarism (P=0.007). On the other hand, a reverse and significant association was found between negative attitude and intent of plagiarism. Furthermore, there was a direct and significant correlation among subjective norms, perceived behavioral control, and intention. Conclusion: According to the results of this study, a direct and significant relationship exists between positive attitude toward and intent of plagiarism. In this regard, proper educational programs can be designed to correct this attitude.

The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability Values

From a previous literature review, there are rare studies that focus on integrating Sustainability Values (SVs), the Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT2) to predict potential travelers’ behavioral intentions. In light of this, the research is designed to propose a comprehensive understanding of potential travelers’ choices for sustainable hospitality businesses by integrating SV, TPB, and UTAUT2 into a theoretical framework, by moderating the effect of age. Prior studies have mentioned TPB identified the role of attitude, perceived behavior control, and moral obligation in generating intention. However, the use of TPB and the extended UTAUT model to explain pro-environmental behavior is lacking. Data was collected from 34 northern, 2 central, and 6 southern Taiwanese consolidated headquarter travel agencies. Email questionnaires were distributed to 630 individuals in 42 travel agencies. The proposed model will be also examining, with an AMOS procedure of structural equation modeling (SEM), the maximum likelihood method of estimation. The results indicated that (1) SVs are positively and significantly impacted by pro-environmental behavioral intention; (2) SVs are positively and significantly impacted by attitude, social influence, perceived behavioral control, and habit respectively; (3) attitude, perceived behavioral control, and habit is positively mediated by the effect between SVs and pro-environmental behavioral intention, respectively; (4) the social demographic variable of age is positively moderated the effect between SVs and social influence.

Using the Theory of Planned Behavior to Identify Predictors of Oral Hygiene: A Collection of Unique Behaviors.

This study aims to identify predictors of performed oral hygiene behaviors (OHBs) based on the Theory of Planned Behavior (TPB), oral health knowledge, and demographic factors. Using a questionnaire, 381 participants in three general dental offices and one hospital dental department in York, Pennsylvania, were surveyed regarding performed OHB, attitudes, subjective norms, perceived behavioral control, oral health knowledge, income, age, and sex. Three unique elements of OHB were identified for analysis: brushing, interdental cleaning, and tongue cleaning. Regression analysis revealed that attitude was the strongest predictor of brushing behavior, followed by oral health knowledge, perceived behavior control, subjective norms, and income. Perceived behavior control was the strongest predictor of interdental cleaning, followed by increased age and attitude. Female sex was the strongest predictor of tongue cleaning, followed by subjective norms, decreased age, and perceived behavior control. Respectively, these three groups of predictive variables explained 22.5% of brushing behavior, 22.7% of interdental cleaning behavior, and 9.5% of tongue cleaning behavior. The present findings highlight the utility of viewing OHB as a set of unique behaviors with unique predictive variables and provide additional support for use of TPB in predicting OHB. Periodontal practitioners should consider the strong associations of attitude and perceived behavioral control with brushing and interdental cleaning behaviors when designing interventional efforts to improve patient home care.

Use of the Theory of Planned Behavior and Implementation Intentions in Dentistry: Evidence of Literature

Objective: To identify and discuss the evidence on the use of two psychological theories in preventive oral health behaviors: the Theory of Planned Behavior (TPB) and the theory of Implementation Intentions (II). Material and Methods: We conducted a literature review from the keywords ‘theory of planned behavior’, ‘oral health’ and ‘implementation intentions’ and their equivalents in Portuguese, referring to the databases Bireme (BVS), PubMed (Medline version) and Scielo, from January 1991 to July 2015. After the selection of studies, they were divided into three groups according to their use in the field of oral health: a) use of TPB, b) use of II and c) those which used an association of both theories. Results: We recovered 159 articles on the topic. After analysis, 25 articles met the inclusion criteria. Of these, 21 used the TPB in oral health, three the theory of Intent Implementation in oral health and one used the two together (TPB and II) in oral health. We found that the TPB and II showed promising results both in terms of prediction of preventive behaviors and in the promotion of changes in preventive oral health behaviors. Conclusion: The evidence raised in this study showed that the TPB and II are theories that can help researchers / health professionals to predict and to change preventive oral health behaviors. However, additional research is needed to test their effectiveness in other oral health behaviors, age groups and longer follow-up times.

Weathering the storm: best practices for nonprofits in crisis

Nonprofit organizations are as susceptible to crisis as any organization as exemplified by Livestrong's attempts to outlive Lance Armstrong's downfall and Planned Parenthood (PP) overcoming Susan G. Komen for the Cure's (SGK) policy to defund organizations under investigation. The public battles held on social media during crises such as these have forced organizations onto new battlegrounds. Supporters for each of these nonprofits proudly shared their thoughts via tweets (e.g. #IstandwithPP) and status updates, as the organizations raced to control the situation. PP had tweeted SGK's policy change creating a bevy of support while sending SGK into a reversal that is still costing racers. Surveys were distributed following Armstrong's performance‐enhancing drug use confession and SGK's funding policy announcement to determine attitudes toward giving after organizational crisis. The Theory of Planned Behavior (TPB) was used to assess the strength of attitude, social norms, and perceived behavioral control on the intent to donate to these organizations. The use of TPB expands nonprofit marketing horizons by helping better understand stakeholder intentions and their causes. On the basis of the findings, best practices for nonprofits handling crisis were identified. In particular, organizations need to know their target audiences, know what will make supporters remain, look at crises as opportunities for renewal, be honest, and apologize when appropriate.Copyright © 2014 John Wiley & Sons, Ltd.

Predicting Purchase Intent on Social Commerce: Use of TPB(Theory of Planned Behavior), and TRI(Technology Readiness)

Predicting Purchase Intent on Social Commerce: Use of TPB(Theory of Planned Behavior), and TRI(Technology Readiness)

An examination of recreational divers' underwater behaviour by attitude–behaviour theories

The increasing demand for dive tourism activities has resulted in concerns over scuba divers' incremental impacts on the underwater marine environment. Hence, there is a need to better understand the antecedents of scuba divers' underwater behaviour. This study applied theory of planned behaviour (TPB) and norm activation theory (NAT) of altruistic behaviour in examining the relationship between diving attitude, perceived behavioural control, subjective norms and personal norms (PNs) with responsible underwater behaviour among scuba divers. Using the combination of purposeful and convenience samplings, data were collected from divers (N = 413) who visited the top five most attractive islands in Malaysia. The results supported the use of TPB as a basis for explaining the underwater behaviour of divers. Among the four constructs examined, attitude and PNs were found to be of paramount importance in influencing pro-environmental behaviour. This study also validated the exploratory dimensions that constitute the measurement constructs for scuba diving attitude and responsible underwater behaviour. Scuba diving stakeholders should emphasise continuous education and an integrated programme of marine conservation to enhance divers' attitude and personal commitment towards pro-environmental behaviour. These are crucial for the sustainability of the scuba diving industry.

The Development of Effective Message Content for Suicide Intervention

Each year there are over 31,000 suicides in the United States, constituting a significant problem in every respect. It is important for research efforts to focus on the communication elements involved in suicide prevention because the messages produced by individuals close to those who have suicidal thoughts have the potential to save a life. The current manuscript presents the theory of planned behavior (TPB) as a foundation to increase understanding of what message content would be most effective to convince an individual to intervene when someone is suicidal. Suicide and suicidal behaviors are briefly reviewed, as is the TPB. Then it is argued how and why TPB can help construct persuasive messages. The authors suggest that TPB guide the content of persuasive messages. Messages created in combination of persuasive theories with TPB are likely to encourage an individual to intervene when someone is suicidal. A key element to suicide prevention is intervention by close others. Use of TPB provides an increased understanding of how to persuade close individuals to intervene when an individual is suicidal.

Application of the Theory of Planned Behavior to Predict Research Dissemination

Constructs of the theory of planned behavior (TPB) were used to predict dissemination of an addiction program among ninety-eight counselors. As part of a training workshop, ninety-eight participants completed a questionnaire that assessed TPB constructs (e.g., attitudes toward the program). At baseline, attitude and social norms predicted 56 percent of the variance in intention to adopt the program. At the six-month follow-up (n = 86), intention to adopt and perceived control predicted 19 percent of the variance in level of actual program use. The results lend support to the use of TPB and to the idea that research dissemination should attempt to influence attitude formation and social norms initially, and later in the adoption process it should focus on enhancing perceived control to increase motivation to adopt.