Use Of Online Shopping Research Articles

Factors influencing regional disparities in online shopping

Online shopping has grown exponentially in the Russian Federation (hereinafter referred to as RF, Russia) in recent years. This growth has significantly accelerated during the COVID-19 pandemic. However, data shows that there are inter-regional disparities in the use of online shopping. This includes intergenerational and rural-urban disparities. This study investigates the factors responsible for inter-regional differences in the development of online shopping in Russia. The author has identified 5 main factors that can influence the development: internet infrastructure (measured by regional expenses for the introduction of digital technologies and the number of connected mobile subscribers), economic wealth (measured by gross regional product), standard of living (measured by the population income), rate of poverty, and the region’s population. The research uses data of the Federal State Statistics Service and Association of Internet Trade Companies to analyse 85 regions in the RF. A multi-level regression analysis has enabled examination of the 5 factors and the contextual influence of 8 federal districts of Russia in level 2. The results show that internet infrastructure, economic wealth, population size, and the 8 federal districts has influenced the development of online shopping in the RF, but standard of living is not statistically significant. The author recommends that policymakers pay attention to these underlying factors.

“If it all goes digital, we’ll have to learn”: facilitators and barriers to uptake of digital health in British South Asians with cardiometabolic disease

BackgroundAlthough availability and utilisation of digital health interventions (DHIs) for management of diabetes and cardiovascular disease (“cardiometabolic disease”) have increased, they may exacerbate health inequalities. South Asians have increased cardiometabolic risk, but their experiences of DHIs are poorly investigated and characterised.ObjectiveTo explore facilitators and barriers to DHI uptake and use in South Asian individuals in the UK with cardiometabolic disease.MethodsMixed-methods approach encompassing online/face-to-face/individual interviews (n = 45) and survey (n = 100). After informed consent, transcription and coding, we conducted a thematic analysis informed by a guide for understanding inequalities in DHIs to examine perceptions at the individual, healthcare professional, societal and intervention level.ResultsParticipants described an intersection of factors resulting in varied digital skills and confidence within the community, including individual characteristics, awareness, and support. COVID-19 restrictions acted as both a positive (use of online shopping and social media increasing digital confidence) and negative (lack of access to health services) drivers to DHI uptake. Participants made recommendations for improving DHI uptake in the health service and policy area, such as promotion and upskilling through culturally and language-appropriate avenues such as community organisations and outlets. Participants suggested DHI design improvements should focus on literacy, numeracy, accessibility, and cultural appropriateness.ConclusionsDHIs have the potential to support South Asian populations in the UK to prevent and manage cardiometabolic disease. To improve their uptake, approaches to their implementation should consider community diversity to provide appropriate promotion, education, and support.

Trust and Online Transactions: An In-Depth Case Study of Consumer Perceptions and Behavior in E-commerce

In the world of online shopping, gaining and keeping consumer trust is crucial for successful transactions. It explores how consumers perceive and act when it comes to trusting e-commerce websites. Using a detailed case study method, this study looks closely at what influences consumer trust online, including website security, privacy concerns, brand reputation, and the impact of customer reviews. Ten (10) samples of respondents selected by the researchers. Those who have utilized online transactions and made purchases from online retailers in Noveleta, Cavite, such as Shopee and Lazada, are the participants of this study. Moreover, the increasing use of online shopping and the challenges of building trust in virtual spaces highlight the importance of understanding what influences how consumers behave when shopping online. This study aims to thoroughly explore the factors that shape consumer behavior in e-commerce and analyze the role of consumer trust regarding the role of multiple vendors in electronic commerce. Starting from the functional perspective of vendors and trust, the researchers used a qualitative method through initial surveys, in-depth interviews, and focus group discussions in Noveleta. The findings show that trust is a complex concept that affects how consumers make decisions. Additionally, the study investigates how e-commerce platforms work to build trust and address consumer worries. This research provides practical insights for online businesses to improve trust-building efforts and create better user experiences. By exploring the relationship between trust, consumer behavior, and online shopping, this study contributes to the researchers understanding of how e-commerce can engage consumers effectively in digital markets.

Assessing E-commerce Adoption Determinants in Saudi Arabia: Impact of Financial Loss and Identity Theft

The study’s is to assess how Saudi Arabian visitor’ use of online shopping is affected by financial loss and identity theft. The association between financial loss, identity theft, and adoption of e-commerce in Saudi Arabia was investigated in this study using a quantitative research technique. Data were collected by structured questionnaires, and the findings were analysed utilising structural equation modelling (SEM) in Smart PLS. The analysis shows that visitors from Saudi Arabia tend to be more worried about money loss as well as online identity theft. This study is an innovative attempt to look at the e-commerce habits of Saudi visitors. By shedding light on the issues of identity theft and financial loss during online purchases in the digital age, it contributes to the small amount of knowledge currently scarce in this field.

A Qualitative Exploration of the Marketing Challenges Faced by Small and Medium Enterprises in Gauteng, South Africa During COVID-19

Purpose: The aim of this study is to examine how the resurgence of e-commerce in South Africa during the Covid-19 pandemic impacted SMEs using e-commerce resources, and to devise strategies to assist SMEs to become more agile, resilient and better able to cope with disruptions. Theoretical framework: The coronavirus pandemic highlighted the need to investigate the challenges experienced with e-commerce by SMEs in South Africa since the pandemic disrupted business through the restriction of movement of people which accelerated the use of online shopping. The e-commerce resources and dynamic capabilities of SMEs were analysed to explore the impact they have on the growth of e-commerce. Methodology: Purposive sampling was used to identify 13 participants (SME owners/managers) for a qualitative study conducted using semi-structured interviews to gain an in-depth understanding of the challenges which impacted their business and marketing model. Thematic analysis was used to analyse the transcripts from the interviews and identify any patterns. Findings: It was ascertained that the pandemic stimulated the growth of e-commerce among SMEs that invested in unique resources and capabilities. However, those businesses that had not invested in on-line marketing resources were negatively affected and some have had to close. Practical implications: The practical implication of this research relates to how SMEs could (should) smartly digitise their business model and migrate to e-commerce more effectively and efficiently. Value: This study may assist SMEs to make more informed decisions when using e-commerce platforms. The findings may also contribute to preparing South African SMEs to adapt more easily, should a similar disruption occur in the future.

OVERVIEW OF ONLINE SHOPPING THROUGH METAPHORS DURING THE PANDEMIC PERIOD

With this study, it is aimed to examine the metaphorical perceptions of the teachers participating in the research regarding the concept of "online shopping" during the pandemic period. In the literature review we conducted, no metaphorical research was found to determine the perceptions of teachers about the concept of online shopping of any person or institution.
 
 A total of 138 teachers, who are the teachers of our school as a participant group, constitute the research. The teachers participating in the research were asked to complete the statement "Online shopping is like/similar to………… because……" in order to reach the findings regarding the teachers' use of online shopping during the pandemic period and the metaphors they have regarding the concept of online shopping, through an online form. Of the 138 teachers participating in our research, 131 of the questionnaire forms were evaluated; The metaphors produced by the teachers for the concept of online shopping were first categorized under 2 main headings as positive metaphors about online shopping and negative metaphors about online shopping, and after this categorization, positive metaphors about online shopping were divided into 6 different categories; Negative metaphors were grouped into 3 different categories. According to the results of the research, 70.2 of the metaphors used by teachers for online shopping were in the positive category and 29.8 in the negative category. In the positive metaphor category, food, poetry, friend, need; In the negative category, it was seen that the themes such as swamp, closed box, poison, laziness were emphasized.
 
 Qualitative and quantitative research methods were used in the analysis and interpretation of the data obtained at the end of the study. The process of analyzing and interpreting data; It was carried out in five stages: (1) coding and elimination stage, (2) metaphor identification stage, (3) category development and classification stage, (4) validity and reliability stage, and (5) transferring the data to the SPSS package program for quantitative data analysis.
 
 After the findings obtained from the research were categorized, they were also evaluated in terms of gender, age and professional experience variables; It has been observed that a total of 9 metaphorical categories, positive and negative, created by teachers regarding the concept of "online shopping" during the pandemic period differ in terms of these variables.

Study on College Students Consumption Intention and its Influencing Factors in Entertainment Stars Tik Tok Live Room - Based on the Theory of Planned Behavior

In the present era, along with the Internet rapid development, the use of online shopping by college students is becoming more and more common. Various live broadcast platforms have also started to look for new modes of carrying goods to attract more traffic. Many en-tertainment stars have seen the business opportunity in live broadcast and have joined the rank of the live broadcast with the goods, thus making the number of entertainment stars with the goods increase significantly. Based on the theory of planned behavior, this paper conducts research on three dimensions of behavioral attitudes, subjective norms, and per-ceptual behavioral control, and establishes a model with additional interaction-oriented in-teraction factors. The data is obtained through the method of a questionnaire survey, quan-titatively analyzed and the hypothesis is tested, and according to the research results, sug-gestions are put forward on the influence of entertainment stars Tik Tok live room on the consumption intention of college students.

CUSTOMERS' SATISFACTION WITH ONLINE SHOPPING: AN EMPIRICAL STUDY OF UDAIPUR CITY

In the era of technology the use of online shopping is continuously increasing.With the advancement of IT the companies are offering new and new features on daily basis but the customers always focus first on basic facilities so keeping this i view this research has been conducted to study the customers' satisfaction with online shopping. The data has been collected from 317 customers with the help of semi structured questionnaire and it has been concluded that majority of customers were satisfied with online shopping.

An Empirical Analysis of the Dimension of Loyalty to Determine Customer Retention for E-Commerce

COVID-19 has fostered the growth and transformation of digital media in every aspect, importantly in the area of electronic commerce. During these days, many new practices inhabiting in human behaviour bring new norms for the marketers. Use of online shopping has increased incrementally due to the government advisory, changing consumer buying behaviour as well. An amalgamation of the old and new medium of selling goods and services are now bringing new business challenges post pandemic for the marketer, and customer retention is one of them. Henceforth, there is a dearth of studies addressing the impact of dimension of loyalty (behaviour/ attitude) on customer retention in online shopping platforms post pandemic. This study considers post pandemic as the context of research to determine the impact of behavioural and attitudinal loyalty on customer retention for the online shopping platforms. Further research also aims to determine whether the brand image plays a critical role in mediating the relationship between dimensions (Behavioural/ Attitudinal) of loyalty and customer retention for online shopping platforms or not? In the research, primary data represent the respondent from Delhi NCR. The author applied linear regression to validate the research idea. The findings indicate that attitudinal loyalty significantly enforces customer retention over behavioural loyalty. Also, brand image mediates the impact of attitudinal loyalty on retention.

KARAKTERISTIK DAN FUNGSI BAHASA DALAM IKLAN APLIKASI BELANJA ONLINE

Each language must have its own characteristics according to the use by the speaker to meet the needs in the use of language to communicate. In communicating, language has various functions that are adapted to what the purpose of communication is. The purpose of this study was to analyze the characteristics of the language used in online shopping application advertisements and the language function of the use in online shopping application advertisements. This research is interesting to study because it discusses various language characteristics and language functions used in various online shopping applications such as Shopee, Tokopedia, Bukalapak, and Akulaku shopping applications. The method in this study uses a qualitative approach. The data in this study are in the form of online shopping application advertisements found on social media. data collection using recording and note-taking techniques. Data were obtained by observing video recordings and then recording the data needed in this study. The results of this study are the characteristics in the use of online shopping advertising language on social media such as the use of regional languages, slang, and foreign languages. The language functions used in online shopping advertisements that we found were informative functions, directive functions, reminder functions, and expressive functions.

Exploring OTC drug consumers’ perception towards online shopping and digital marketing through qualitative interviews: A sample from Malaysia

ABSTRACT The digital transformation movement persuaded many pharma companies towards greater adoption of digital marketing and e-commerce. This was accelerated even more by the COVID-19 crisis. Therefore, this study aims to explore the general perception and attitude of consumers in Malaysia regarding the use of online shopping and digital marketing tactics for OTC drugs. Thirteen in-depth interviews were conducted between September and November 2020. A thematic content analysis approach was used to analyse the qualitative data. Key themes emerging from the interviews included: (1) general perception of OTC drug consumers regarding digital marketing; (2) attitude of consumers towards the purchase of OTC drugs; (3) factors affecting OTC drug consumer behaviour; and (4) perception of consumers towards online advertisements for OTC drugs. The majority of the study participants believe that digital marketing has a direct or indirect impact on their purchasing decisions as OTC consumers. Although most rely mainly on offline purchases for OTC products, they have shown a willingness to increase their adoption of online purchasing methods, particularly in the aftermath of the COVID-19 outbreak. These findings can be useful to public and private healthcare managers on a practical level.

Factors influencing consumers' online shopping decisions

The technological revolution has brought many benefits as well as challenges to the economy, including Vietnam. The benefits of the technological revolution are associated with the application of technology platforms to life, the development of e-commerce has made it possible for customers to make online shopping and helps consumers and the platform to shop online economy has the ability to reduce procurement costs. However, the challenges of the technological revolution can make it difficult for a group of people who are not yet tech-savvy to update and grasp the benefits that technology brings. Studying the factors affecting the online shopping decision of consumers in Vietnam, through a survey of 200 consumers and using regression analysis using SPSS software, the research results show that: When consumers perceive the usefulness of online shopping, they will make purchasing decisions to satisfy their personal needs. Moreover, product quality is the most important factor affecting consumers' online shopping decisions. Research also confirms the usefulness of reference groups when they can advise consumers to make online shopping decisions.

Determinants of using online shopping in European Union countries

Motivation: Online shopping has gained increased economic importance as a result of restrictions on brick-and-mortar purchases due to the COVID-19 pandemic. Notwithstanding the natural partial return of consumers to direct purchases with the lifting of restrictions by the authorities, interest in online shopping does not return to pre-pandemic levels. Aim: The aim of the article is to verify the influence of various factors on the propensity to use online shopping in the European Union countries in the period 2010–2021. Due to the temporal and geographical scope of data, the panel method was used in the research. Results: The research on the determinants of online shopping, carried out by the authors, showed the statistical significance of all eight dependent variables affecting the share of people who shop online in the societies of the European Union countries. The increase in the use of online shopping is influenced by both the quality of Internet connections, the general frequency of Internet use, readiness to search the Internet for information about goods and services and the use of Internet banking. This regularity also occurs in the case of the share of older people in society, the share of people with at least the second level of education, the share of people employed in science and technology, and the level of GDP per capita.

Measuring Subjective Norms of Online Shopping Behavior: Evidence from Developing Country

The use of online shopping is expected to be able to reduce the spread of covid 19. The use of online shopping will reduce face-to-face encounters in shopping activities for daily needs. However, if the online system does not draw users' interest, the system will not be used optimally. Therefore this study aims to identify the influence of subjective norms in explaining the intention to use online shopping in Malaysia. This research is quantitative in nature and uses a form of non-probability sampling. The survey respondents were 280 individuals. The instruments used in this study have been borrowed from previous researchers. The results of the analysis showed that the model was capable of explaining as much as 26% of the variance. Subjective norms were found to have a positive and significant influence on the intention to use online shopping.

Impact of retailing technology during business shutdown

PurposeThis study explores the causes and effects of technology usefulness on shopping behavior of consumers in Mexico by measuring inter-relationships between the constructs of shopping with new-normal following coronavirus disease 2019 (COVID-19) business shutdown and online retail technology.Design/methodology/approachThis study has been conducted in six online retail stores with the online survey of 342 buyers in Mexico. Data have been analyzed using two regression models with dependent variables, perceived usefulness of technology and buying decision of customers. Multiple correlations across the variables were computed.FindingsResults of this study reveal that as customers found higher ease of use of online shopping, they perceived higher usefulness of online retailing technology. The perceived quality of retailing website positively influences impulsive buying behavior of customers. The study observed that increase in coupon promotions has positively enhanced the perceived buying impulsiveness of consumers in online stores. The perceived usefulness of online redemption of coupons has also positively benefited the attitude of customers toward buying.Research limitations/implicationsOnline shopping has attracted a large section of customers during the COVID-19 business shutdown, and peer interactions have motivated them to experience the retailing technology of virtual stores. This study offers important insights for managers working in the retailing industries. Online strategies of retailers with unified customer experiences during the pandemic and business shutdown has provided extensive online retail space.Practical implicationsManagers of virtual retail stores need to build their business on customer-centric propositions, encourage 3D visions of products, develop “do-it-yourself” kiosks with augmented reality technology and enhance the value-based online business model. Online retailers need to prioritize developing an easy to navigate and quality website with comprehensive product information and instant messaging facilities over the sales promotion strategies. Online retailers need to establish quick response (QR) technology to improve the ease of use for navigation.Originality/valueThis study finds out the perceived usefulness in using online retail technology, and how customers have experienced it as a single wide option during the COVID-19 pandemic.

The Influence of Price, Promotion and Positive Emotions on Online Impulse Buying with Hedonic Shopping Motivation as an Intervening Variable (Study: Women Fashion Product in Indonesia)

Internet users in Indonesia have been growing rapidly and have strong impacts on several aspects of life including the use of online shopping. In Indonesia, more than half of population are exposed to digital world and thus, the growth for online shopping in also increased and projected to reach 43.9 million of online shoppers in 2022. This online shopping can also trigger the consumptive behavior that satisfy the desires of instant gratification that promote consumer’s impulse buying behavior. The purpose of this study is to investigate several factors that lead to impulse buying of online shoppers in Indonesia. We investigate the role of Price, Promotion and Positive Emotions that customer experience toward online impulse buying with Hedonic Shopping Motivation as an intervening variable. Total numbers of 200 female respondents are selected for online survey in capital city of Jakarta and surrounded area. Data were analyzed using Structural Equation Model (SEM). The results shows that Price and Positive Emotions do not affect Hedonic Shopping Motivation, while Promotion has significant effect on Hedonic Shopping Motivation. Price and Positive Emotions have influence on Impulse Buying, while Hedonic Shopping Motivation do not have significant impact on Impulse Buying and fail to act as an intervening variable using SEM. Furthermore, Price, Promotions, Positive Emotions and Hedonic Shopping Motivation as independent variables simultaneously affect Impulse Buying. Implications and limitations are further discussed.

İkinci El Çevrimiçi Pazarlarda İlgilenim, Yenilikçilik ve Algılanan Riskin Tüketicilerin Satın Alma Tarzına Etkisi (The Effect of Involvement, Innovativenessand Perceived Risk on Consumers Purchasing Style in Second Hand Online Markets)

Purpose– Changes in the lifestyles of consumers starting with digitalization have led consumers to shop online. With the widespread use of online shopping by consumers, second-hand shopping appears to have become an important option on online platforms. Accordingly, the study investigated the relationships between innovativeness, perceived risk, involment, motivations for second-hand purchasing and second-hand purchasing intentions and purchasing styles in online second-hand markets. Design/methodology/approach- The research was carried out on consumers who shop online. Snowball sampling method was used in the research. The data was collected through online surveying. At the end of the data collection process, people who filled in incomplete/incorrectly were removed and 689 questionnaires were started to analyze. IBM SPSS 22 package program were used for the analyses. Findings- According to the findings obtained as a result of the analyses, it was concluded that there are positive relationships between interest in hedonic purchasing, involvement, perceived risk, second-hand social motivation and second-hand luxury motivation. It has been concluded that there are also positive relationships between compulsive purchasing, involvement, second-hand social motivation and second-hand luxury motivation. Discussion- Second-hand shopping sites are the structures that emerge with new market dynamics developing online. Therefore, the understanding of consumer behaviors such as innovativeness, perceived risk, involvement, second-hand purchasing motivations and second-hand purchasing intentions of purchasing in relation to such purchases is detailed in terms of knowing the characteristics of both e-commerce and shoppers.

Is e-shopping likely to reduce shopping trips for car owners? A propensity score matching analysis

Reducing car use is commonly considered as a potential strategy to reduce transport-related problems such as traffic congestion and air pollution. The increasing use of online shopping may potentially replace shopping trips, thus possibly reducing car use. However, car owners – compared to non-car owners – can more easily visit physical stores and transport goods. Therefore, it can be assumed that online shopping is less likely to reduce shopping trips for car owners. Using 653 structured face-to-face interviews in Chengdu (China) in 2016, an empirical study is conducted. The results show that 44.0% of respondents indicated a decrease in shopping trip frequency after they started to purchase online, while only 14.4% indicated an increase in the frequency. This confirms that online shopping tends to be a substitute for shopping trips. Applying a propensity score matching approach, this paper further compares the likelihoods of changes in shopping trips caused by online buying between car owners and non-car owners, while considering sociodemographic factors, internet experiences, spatial attributes, and online shopping attitudes as covariates. The results indicate that – due to online buying – shopping trip frequency is less likely to decrease for car owners compared to non-car owners, while there is no significant difference in the likelihood of increasing shopping trip frequency between owners and non-owners. These findings imply that online shopping may not effectively reduce driving, thus unlikely being a valid solution for transportation problems resulting from the increasing use of cars.

The acceptance and use of online shopping in Limpopo province

Background: The retail industry globally provides online shopping services to offer consumers easy access to a variety of shopping services. Like retailers in other countries, the retail industry in South Africa offers online shopping services to its consumers. South African consumers in Limpopo province are still reliant on the traditional shopping method, despite the convenience, ease of access and the elimination of physical boundaries offered by online shopping.Objectives: This article investigated and discussed the factors which affect the acceptance and use of online shopping by consumers in Limpopo province.Method: A quantitative research approach was used in this research. Data were gathered using a paper-based questionnaire and were analysed using Statistical Package for Social Sciences (SPSS) software.Results: The perceived trialability was found to have significant influence on the acceptance and use of online shopping, whereas relative advantage, compatibility, complexity and external variables such as security and awareness were found not to be significant factors in the acceptance and use of online shopping in Limpopo province.Conclusion: The research revealed that the effectiveness of trialability increased the intention to accept and use online shopping. Retail consumers in Limpopo province did not accept and use online shopping because of the lack of experience and trust. Trialability will make it easy for retail consumers in Limpopo province to build confidence in online s hopping, thus consumers may in the future be willing to accept and use online shopping. Retail consumers were found to be willing to accept and use online shopping.

Demographic features of Pahang Portal Mart adoption during Covid19

The use of online shopping during covid season 19 is expected to continue to increase. The rise in the use of online shopping is really encouraging, as it will support the government campaign to curb the spread of the Covid-19 epidemic and there might be many users who also do not make effective use of information technology. Therefore, this study aims to identify the demographic features of online shopping users in Malaysia during the Covid season. this study uses a questionnaire instrument for data collection. a total of 127 respondents were successfully obtained and the data were analyzed with descriptive statistics. findings have shown that the majority of respondents were Malays and they are students who have a Bachelor’s degree and aged between 21 and 29 years. the findings of the study are discussed further suggestions for improvement are stated in this study