Use Of Importance-performance Analysis Research Articles

The use of Importance Performance Analysis (IPA) on betawi cultural village in Setu Babakan, Jakarta, Indonesia

Research Aims: this research aims to identify the internal and external environment towards the Betawi Cultural Village as the tourism destination, based on the currently-available features; attractions, facilities and services, event/festival of tourism activities, culinary, homestay and tour packages. Design/Methodology/Approach: this research relied on 3-step FGD to formulate the Importance Performance Analysis from a total of 110 business practitioners in the Betawi Cultural Village, and an additional of 15 individuals, who are historians, community leaders, government officers, artists, and customers. Research Findings: The findings showed that the Betawi Cultural Village should focus on tour packages, community attractions, homestay, and culinary as the top activities as they can draw crowds. Theoretical Contribution/Originality: this research identifies the main activities to be emphasized in the Betawi Cultural Village; tour packages, community attraction, homestay, and culinary, using the importance-performance analysis (IPA). These activities have the necessary supporting individuals and have shown to have the ability to bring crowds into the area. Other available features may not have the same level of attractiveness. Practitioner/Policy Implication: this research formulated insights for marketers, policymakers, and tour operators to better understand how the Betawi Cultural Village in Lake Babakan can be sustained. All of the currently-available features may not have the same level of attractiveness. The research highlights 4 main activities to bring crowds in visiting the Betawi Cultural Village via tour packages, community attraction, homestay, and culinary. These findings are expected to facilitate marketers, and tour operators in sustaining the business operations, and for policymakers in approaching their decision-making strategy Research Limitation: this study emphasizes on the Betawi Cultural Village in Lake Babakan, the general application of the findings may not be objective into other areas. Hence, further studies should include other areas to have more variations in the samples. JEL Classification: M3, Z3, Z32, Z33

An application of importance-performance analysis to students’ evaluation of teaching

Students’ feedback is usually gathered in institutions of higher education to evaluate the teaching quality from the students’ perspective, using questionnaires administered at the end of the courses. These evaluations are useful to pinpoint the course strengths, identify areas of improvement, and understand the factors that contribute to students’ satisfaction. They are an important mechanism for improving the teaching and learning processes. However, there is little standardisation in how this kind of feedback is collected, analysed, and used, and their active use for improving the teaching and learning processes is low. Additionally, students are rarely asked if they consider that those aspects included in the questionnaires are really important; this information would allow relativizing students’ evaluations of teaching. This research proposes the use of importance-performance analysis (IPA) together with a student’s evaluation of teaching questionnaire as a tool for lecturers to collect, analyse, and interpret the data obtained from the student’s feedback. This work shows how using IPA lecturers can obtain a visual representation of what teaching attributes are important for their students, how important each attribute is, and how well the instructors performed on each attribute from their students’ point of view. The usefulness of this tool for lecturers to assess students’ evaluation of their teaching and to guide the course programming in higher education is shown.

IPA분석을 통한 잠재 관광지 활성화 방안:강원도 동해시 관광지를 중심으로

IPA분석을 통한 잠재 관광지 활성화 방안:강원도 동해시 관광지를 중심으로

The use of importance-performance analysis (IPA) in evaluating key attributes of Vietnam s universities

The use of importance-performance analysis (IPA) in evaluating key attributes of Vietnam s universities

The Use of Importance Performance Analysis (IPA) to Measure Visitor Satisfaction: Canakkale Battles Gallipoli Historical Area Sample

Bu çalışmanın amacı Türk ve dünya tarihinde önemli bir yeri olan Çanakkale Savaşları Gelibolu Tarihi Alanı’nda sunulan hizmetlerin ziyaretçiler açısından önem ve performans düzeylerini belirlemek, ziyaretçilerin memnuniyetlerini ve ziyaret sonrası düşüncelerini ortaya koymaktır. Bu bağlamda Çanakkale Savaşları Gelibolu Tarihi Alanı’nı ziyaret eden 356 kişiden anket yoluyla veriler elde edilmiştir. Yapılan analizler sonucunda; alanda hizmet veren rehberin bilgi düzeyinin, şehitliklerin ve çevrenin temizliğinin, şehitliklerin bakımlı olmasının, ulaşımın kolay ve rahat olmasının korunması gereken unsurlar olduğu; alanda bulunan tuvaletlerin sayısının yanı sıra var olan tuvaletlerin hijyeni ve alanda satılan yiyecek içeceklerin kalitesinin de yoğunlaşılması gereken hususlar olduğu tespit edilmiştir. Son olarak alanda sunulan ürün ve hizmetlerin performansı ile ziyaretten memnuniyet ve başkalarına tavsiye etme arasında pozitif bir ilişki olduğu sonucuna ulaşılmıştır.

The use of importance-performance analysis for Indonesian smoked fish production strategy

Food and beverage industry is currently facing tight competition, especially due to ASEAN free market (MEA). Local products in Indonesia including smoked fish products must compete with imported products in ASEAN region. In order to be competitive in global market, Indonesian smoked fish industry must understand the current product quality position to formulate the right strategy. One of the best methods is the Importance Performance Analysis (IPA) that aims to measure the relationship between consumer perceptions and the priority of product quality improvement. This research result that the Indonesian smoked fish production strategy has to improve two variables which are hygiene and safety for consumption of the product. These two variables are categorized as action and located in concentrate quadrant. It means that these two variables have high priority of importance to the customer but less performance. In order to make Indonesian smoked fish competitive in ASEAN market competition, these two variables need to be improved.

Benchmarking holiday experience: the case of senior tourists

Purpose The purpose of this paper is to determine and benchmark the senior tourists’ preferences by considering the importance attached by them and their perception with respect to internal tourism attributes (i.e. package tour characteristics) and external tourism attributes (i.e. destination features). Design/methodology/approach The present study makes use of importance-performance analysis and employs paired sample t-test for this purpose. Findings The senior tourists evaluated the package tour attributes to be more important and better than destination characteristics. They also perceived that the service providers have to pay immediate attention to improve the quality of restaurants and meals and hotels. Research limitations/implications Data are collected only from inbound senior tourists in Poland. In future, research may be conducted with a more representative sample. Practical implications The senior tourists want to explore the local cuisine and then have food choices from their culture as well. “Tour escort” is one of the most essential characteristic of a package tour and it could serve as a factor of differentiation. Hence, the tourist service providers have to pay attention to these factors. Originality/value The paper takes into account the internal tour attributes and destination attributes to evaluate senior tourists’ holiday experience.

Oman's Position in U.S. Tourists' Mind: The Use of Importance-Performance Analysis on Destination Attributes

Oman's Position in U.S. Tourists' Mind: The Use of Importance-Performance Analysis on Destination Attributes

SNS를 활용한 창작뮤지컬 관람객들의 선택속성에 관한 연구

Abstract This study is to look into importance and achievement on awareness of creative musical audiences, who use SNS, by the use of Importance Performance Analysis(IPA), and to find ways to improve the recognition of creative musical by performance enterprise. In other words, the study is to discover choice attributes, that need to be urgently improved, which importance is rated high but which achievement is rated low. As a result, it is learned that composition of content(memorable dialogue), admission fee(ticket prices, charges of using additional facilities), theater(parking), composition of stage(acoustics of the stage), staff services(ticket box staff, usher, and etc. are should be properly controlled by staff expertise) need to be consistently improved. In addition, it is learned for SNS non-user group that choice items such as creative musical choice attribute(admission fee), composition of stage(acoustics of the stage), production(overall music from a musical), admission fee(ticket prices, charges of using additional facilities), and theater(parking) need to be improved.

CUSTOMER PERCEPTION OF SERVICE QUALITY IN PUBLIC TRANSPORT

This paper presents the research and analysis process showing that transport system customers have a specific perception of service quality, as an indicator of transport system. Determining satisfactory level of service quality implies knowledge of travel demand and travel behaviour. There are a lot of elements that define the transport system quality. The goal of this paper is to identify the public transport system’s service quality elements that should be primarily acted on, in order to increase the level of service quality from transport system users’ (public transport users’ and non-users’) point of view, with minimal investment. The paper describes a specifically defined research methodology for determining service quality elements that should be primarily acted on, from the transport system users’ point of view. Methodology involves the use of Importance Performance Analysis (IPA) which is upgraded with the state preferences analysis. Presented methodology, which is used to determine user perception of service quality, can be considered to be universal. This methodology can be applied in other cities, with additional research that must precede its use. The methodology was tested on transport system users in Belgrade.

The Use of Importance-Performance Analysis (IPA) in Evaluating Japan’s E-government Services

The focus of this paper is to evaluate the benefits of a Japanese e-government project. In this research, the Importance-Performance Analysis (IPA) grid was used to measure the e-government benefits from the users' perspective. A list of 27 government benefits was identified from the e-government literature reviews and each of the benefits was rated using a five point Likert scale. On a five point Likert scale, the online survey enables the users to rate the relative importance of the benefits, followed by another benefit performance rating. The purpose of the survey is not only to measure the actual satisfaction level, but also to highlight important areas for improvements. The IPA, a two-dimensional grid, is broken into four categories: (1) Concentrate Here; (2) Keep Up the Good Work; (3) Low Priority; and (4) Possible Overkill, to enable each of the benefits to be plotted into the grid. It is a clear and powerful evaluation tool for government to find out attributes that are doing well and attributes that need to be improved, which require action immediately. The results are useful in identifying areas for strategic focus to help develop Japan's future e-government strategy.

The Use of Importance Performance Analysis in the Hospitality Industry

ABSTRACT Increased demands placed by consumers, competition, and shrinking management teams has resulted in the need for hospitality professionals to use effective tools to improve the changing situation. The Importance Performance Analysis (IPA) was a tool first introduced by Martilla and James (1977) to assist professionals in evaluating the effectiveness of various agency issues and attributes. Hospitality researchers have used this technique in at least forty-two studies since then. The purpose of this study was to compare the use of IPA in hospitality related research and compare historical use of IPA to a recent study in a private club setting.

The Use of Importance-Performance Analysis for Improving the Quality of Marketing Education: Interpreting Faculty-Course Evaluations

The article focuses on demonstrating how importance-performance analysis can serve as an easily applied technique for reducing the difficulties in translating faculty-course performance results into meaningful actions. A specific faculty-course evaluation example which uses an extended version of the technique is offered. Important insights are presented regarding the modified technique's impact on making strategic quality improvement1 decisions for marketing education.

The Use of Importance-Performance Analysis as an Evaluative Technique in Adult Education

Adult education is an area in which teaching evaluations are often required to assess instructional effectiveness. The purpose of this article is to present and illustrate a model for evaluation that will provide accurate information concerning the effectiveness of particular instructors and settings in adult education. Importance-Performance, the model used, identifies the relative importance of factors influencing student preferences (importance component) and also indicates the degree to which a particular educational setting possesses these factors (performance component).