Abstract. The purpose of the study is to outline the specifics, problems and advantages of financial analysis, which is carried out using modern information technologies, with the aim of forming an effective system of managing the activities of business entities. On the basis of the empirical method and generalization, the essential conceptual foundations of the complex use of financial analysis with the use of modern information technologies for effective management of the enterprise’s activities have been investigated. The place of analysis in the process of management decision-making is determined and a diagram of its relationship with other components of management is constructed. Based on the analysis of the opinions of scientists and practitioners, the need for a complex combination and application of analysis and modern information technologies to ensure effective management of activities is substantiated. The main advantages and problems of such a combination are determined, and a diagram of the relationships between management, analytical and information technologies is constructed using a graphical method. It has been established that conducting analytical research using information technologies will allow the company’s management to form a high-quality information base for its management. It was concluded that in the conditions of globalization, the process of computerization of economic activity should be carried out in the direction of standardization (including taking into account international requirements), development and expansion of analysis opportunities (using both traditional and new indicators) and improving the training of specialists of the relevant profile. Keywords: financial analysis, management, enterprise activity, information support, information technologies.