The level of competitiveness of regions depends on the influence of a large number of factors, which can be external and internal, independent and interdependent, random and traditional, significant and insignificant, global and local, etc. Some factors can be predicted, while others are unpredictable. Thus, in managing the competitiveness of a region, it is extremely important to study the factors which, based on the results of analysis, minimize the negative impact of the external environment and use positive trends. The purpose of the article is to substantiate the use of attractors to ensure the competitive advantages of a region. The subject of the study is the factors that influence the competitiveness of the region. The object of research is the processes of strategic management of the region. Research methods: logical analysis, generalization, systematization. The article examines the problem of the impact of numerous factors on the development and level of competitiveness of regions, and outlines the factors influencing the competitiveness of a region by areas (economic, socio-cultural, environmental, political, administrative, scientific and technical, demographic, infrastructure, natural and geographical, etc.). It is noted that all factors have a complex effect and, under the influence of certain combinations of factors, a chain reaction and an enhanced synergistic effect may occur. Given that the same factors can have different effects under different conditions, it is important to form such subsystems of factors, such attractors that will "work" to improve the system. It is proposed to use attractors in the formation of competitive advantages of the region. It is proposed to understand attractors as a set of factors that affects other elements of the system, spreading its features/characteristics to them. Taking into account the attractors in the strategic management of the region will ensure the necessary level of their development and competitiveness. The results of this study can be used as a basis for further research on the specification of attractors for specific regions of Ukraine.