Use case scenarios play an essential role in innovation projects and influence the design of technologies. In this research article, I examine how use cases are generated, varied, and anticipated. To do so, I analyze interviews with international innovation experts (N = 14), e.g., Chief Technology Officer, Innovation Director, or User Experience Researcher. A heterogeneity of practices for the design of use cases, the creation of use case variants, and the anticipation of a possible extension of use cases can be identified. Anti-personas and worst-case scenarios are tools specifically aimed at identifying malicious use cases. A surprising result is the absence of special AI‑based procedures for use case generation, variation, and anticipation, indicating untapped potential for innovation projects.
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