Outdoor writing is a little respected and often forgotten genre of American newsmaking. Widely popular in the early to middle twentieth century, outdoor journalists presented a blend of factuality with personal narrative and advocacy for environmental preservation as they told stories of fishing, hunting, and the outdoors more broadly in columns tucked away in the sports section. Outdoor columns were the single most consistent source of environmental newsmaking in US newspapers until the late 1960s, when news organizations started assigning journalists working in the news section to the environmental beat. But because outdoor columnists violated norms of twentieth century newsmaking by including advocacy and personal narrative in their columns, their contributions have been overlooked. This study, which draws on the organizational archives of the Outdoor Writers Association of America, demonstrates that outdoor writers were deeply engaged with the concept of “news” even from their position as delegitimized actors within the news ecosystem. As a result, an historic account of the outdoor writing profession provides a fruitful site of inquiry to examine norms of journalism, boundaries of the field, legitimacy, and ultimately power.