University Of Riau Research Articles

The Influence of Digital Marketing and Service Quality on Customer Loyalty among Gojek Users (Case Study of FISIP Students at Riau University)

This research aims to identify and analyze the influence of digital marketing and service quality on customer loyalty among Gojek users, with a focus on students at the Faculty of Social and Political Sciences (FISIP) at Riau University. The research method used was a survey using a questionnaire distributed to respondents who were Gojek users among FISIP students at Riau University. The data analysis technique used is multiple linear regression. The results of this research show that digital marketing has a significant influence on customer loyalty among Gojek users among FISIP students at Riau University. Apart from that, service quality also has a significant influence on customer loyalty among Gojek users among FISIP students at Riau University. Thus, it can be concluded that both digital marketing and service quality have an important role in forming customer loyalty on the Gojek platform among FISIP students at Riau University. It is hoped that the findings from this research can contribute to the development of digital marketing strategies and improve service quality for Gojek and other similar companies in increasing customer loyalty, especially among FISIP students at Riau University and can also be a reference for further research in the same field.

The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions on the Lazada Marketplace (Study of FISIP Students, University of Riau Using the Lazada Application)

The development of technology and the internet has changed the consumer paradigm in making purchases, especially through online platforms such as Lazada. This research aims to examine the influence of online customer reviews and ratings on purchasing decisions on the Lazada marketplace, with a focus on students at the Faculty of Social and Political Sciences, University of Riau who use the Lazada application. The research method used was a survey via questionnaire distributed to 300 student respondents. Data analysis was carried out using multiple linear regression techniques to test the research hypothesis. The research results show that online customer reviews and online customer ratings have a significant influence on purchasing decisions at Lazada. This shows that online customer reviews and ratings play an important role in shaping buyers' perceptions of the products offered on the platform.

The Influence of Internship Experience, Work Interest, and Self-Efficacy on Work Readiness (Case Study of Management Students Class of 2018-2020, Faculty of Economics and Business, University of Riau)

This study aims to look at internship experience, job interest, and self-efficacy on job readiness (case study of management students class 2018-2020 faculty of economics and business, Riau University). The population in the study were students majoring in management at the Faculty of Economics and Business, University of Riau class of 2018-2020) who have participated in internships with a total of 517 people. The sampling technique used is proportional stratified random sampling, which is the activity of taking samples from the population if the population is not homogeneous (not the same) and there are levels (stratified) proportionally, so that the sample in this study amounted to 84 people. The data analysis method used is multiple liner regression analysis using the help of the SPSS Version 26 program. The results showed that there was a positive and significant influence between internship experience on job readiness. There is a positive and significant influence between job interest on job readiness. There is a positive and significant influence between self-efficacy on job readiness. There is a positive and significant influence simultaneously between internship experience, job interest, and self-efficacy on job readiness.

The Influence of Entrepreneurship Knowledge, Personality, Family Environment on Entrepreneurial Interest of Undergraduate Students Class of 2021, Faculty of Economics and Business, University of Riau

This research aims to determine 1) the influence of entrepreneurial knowledge on students' interest in entrepreneurship, 2) the influence of personality on students' interest in entrepreneurship, 3) the influence of the environment on students' interest in entrepreneurship and 4) the influence of personality, entrepreneurial knowledge and the environment on students' interest in entrepreneurship. This research is quantitative with a multiple linear regression analysis model. This research uses data obtained from distributing questionnaires to 90 respondents. The sampling method used was the simple random sampling method. This research uses statistical data analysis methods using SPSS version 25. The results of the research show that 1) Knowledge of entrepreneurship has a positive and significant effect on students' interest in entrepreneurship, 2) Personality has a positive and significant effect on students' interest in entrepreneurship, 3) Family environment has a positive and significant effect on students' interest in entrepreneurship, 4) Knowledge of entrepreneurship, personality, and The family environment together has a positive and significant effect on interest in entrepreneurship. This means that the influence of these factors interacts with each other, where individuals who have good knowledge about entrepreneurship, a strong personality, and a positive family environment will have a great interest in pursuing an entrepreneurial career.

Evaluating the Impact of the Kampus Mengajar Program on Problem-Solving Skills in Primary School Teacher Education Students

Problem-solving is an essential skill for students, necessary for both acquiring knowledge and preparing for future challenges. The Kampus Mengajar Program, part of the MBKM (Independent Learning Independent Campus) initiative by the Directorate General of Higher Education, aims to enhance students’ soft and hard skills, including problem-solving abilities. This study investigates the impact of the Kampus Mengajar Program on the problem-solving skills of Primary School Teacher Education students. This qualitative research focused on students from the Primary School Teacher Education program at Riau University who participated in the Kampus Mengajar Program Batch 3. Data were collected through case studies, with participants' problem-solving abilities being the primary focus. Descriptive analysis was used to present the findings. The findings revealed that the Kampus Mengajar Program had a positive impact on students' problem-solving skills. Through this program, students were able to develop their soft skills, particularly problem-solving, by engaging in real-world teaching experiences and addressing challenges in primary school education. The Kampus Mengajar Program provided a practical platform for students to apply theoretical knowledge in real-world contexts, thereby enhancing their ability to analyze and solve problems. This hands-on experience proved effective in improving the students' problem-solving abilities, making it a valuable component of their teacher education. The Kampus Mengajar Program significantly contributed to the development of problem-solving skills in Primary School Teacher Education students, offering an effective approach to enhance both their soft and hard skills through practical, real-world engagement.

The Influence of Leadership Style on the Performance Productivity of Members in Campus Organizations (Study at the University of Riau Student Executive Institution)

Human resource management is defined as a process for recruiting, developing, motivating and evaluating all required human resources. The research method used is a quantitative method with an explanatory approach and questionnaires for data collection. The population in this study were members of the Student Executive Board of Riau University. In determining the sample, the Slovin formula was used with a total of 62 respondents using proportionate random sampling technique. This research was processed and analyzed using SPSS 2. The research results show that the results of the F test show that based on the output data, it is known that the F value = 15.898 with a significance level of 0.000. Thus, the significance level obtained at 0.000 is smaller than α = 0.05 and the Fcount obtained at 15.898 is greater than Ftable, namely 3.03. It can be concluded that there is an influence of leadership style on the productivity of members' performance in campus organizations (Studies in Executive Boards Riau University student). Thus Ho is rejected and Ha is accepted.

Spelling Errors in Student Articles in the Online Journal of the Faculty of Social and Political Sciences, University of Riau, Edition I January-June 2022

Spelling Errors in Student Articles in the Online Journal of the Faculty of Social and Political Sciences, University of Riau, Edition I January-June 2022

The Influence of Perception, Motivation, Interest, and Abilities on Students' Decisions Making in Choosing a Human Resource Management Concentration at the University of Riau

The Influence of Perception, Motivation, Interest, and Abilities on Students' Decisions Making in Choosing a Human Resource Management Concentration at the University of Riau

The Influence of Entrepreneurship Knowledge and Use of Social Media on Entrepreneurial Interest of FKIP Students at Riau University

The Influence of Entrepreneurship Knowledge and Use of Social Media on Entrepreneurial Interest of FKIP Students at Riau University

The Influence of Student Organizations on the Civic Disposition of Riau University Students

The Influence of Student Organizations on the Civic Disposition of Riau University Students

The Correlation Between the Use of YouTube and Speaking Ability on English Department Students of Riau University

The Correlation Between the Use of YouTube and Speaking Ability on English Department Students of Riau University

Development of Case Study Based Learning Strategy Textbook to Improve Critical Thinking Ability of University Students

Critical thinking skills are essential to address future challenges. An effective way to improve these skills is through case study-based learning activities. This research aims to develop a specially designed textbook with a case study-based learning strategy to improve students' critical thinking skills. The development process is based on the Borg and Gall model which focuses on the creation of practical educational products. This research was conducted at the Economic Education Research Program, Faculty of Teacher Training and Education, Riau University. This research method follows the 4-D development model by Thiagarajan, Dorothy S. Semmel and Melvin I. Semmel. It includes four phases: definition, design, development, and dissemination. First, the need for a textbook based on the case study was assessed. Then a detailed and systematic design was made and the first product was compiled and validated through expert testing involving FETT material, media and language experts from Riau University. Through the verification process, the textbook was classified as a good textbook and suitable for use. The textbooks were distributed to instructors and practiced in class. This development produces practical and quality educational products that aim to improve students' critical thinking skills. The focus of this study is on the final stage of product development and includes recommendations for future research using educational or experimental methods. The qualitative descriptive analysis approach used in this study highlights the potential of the textbook to enrich teaching materials, broaden horizons, and increase students' sociocultural awareness. This study examines the effectiveness of the 4-D development model in creating an educational product that integrates case study-based learning strategies to enhance critical thinking skills and provide a valuable resource for instructors and students in business education courses.

Developing Animated Video of Describing People for Vocabulary Learning

This study aims to develop an animated learning video on describing people. The subjects of this study were first-year students majoring in English education at Riau University, totaling 39 students. The researchers applied Research and Development (R&D) by applying the ADDIE model. The instruments used were interviews, validation sheets from media experts, material experts, and pedagogic experts, and student response questionnaires. The results showed that the average results of the experts' assessment for animated videos with idioms for describing people material were 92.4% which was classified as 'highly valid' and for animated videos with material describing people; personality was 93% which was classified as 'highly valid', then from the results of student response questionnaires obtained a percentage score of 80.66% categorized as 'feasible' for video animations with idioms for describing people material and 79.22% categorized as 'feasible' for video animations with material describing people; personality. Therefore, the video animation is declared valid and feasible to be used as vocabulary learning media for English language education students. In addition, the use of animated video learning media describing people can have a positive impact on learning activities, namely attracting students' interest in learning and helping students understand the material.

The Effect of Promotion and Ease of Transaction on Purchase Decision at Shopee.co.id: A Case Study of University of Riau's Economics and Business Students

The proliferation of e-commerce has significantly influenced various facets of commercial operations, including the expansion of international trade, the adoption of bespoke manufacturing processes, and the implementation of prompt delivery mechanisms. This research was conducted to understand the effect of promotion and ease of transactions on purchase decisions at Shopee.co.id, specifically among students of the Faculty of Economics and Business, University of Riau. The present study employed quantitative research approach and will utilize a survey as the primary data collection method, whereby data will be gathered by administering questionnaires containing numerically rated items. The results show that promotion and ease of transaction have a significant impact on purchase decisions. It indicates that the greater the utilization of promotion and ease of transaction, thus purchase decisions will increase significantly. Ease of transaction has a partial effect on the purchase decision. Thus, the greater the ease of transaction on the marketplace, the greater their purchase decision.

The Influence of Parental Education Level on Learning Discipline of PPKn FKIP Students at Riau University

This study is motivated by the role of parents' level of education in guiding and directing their children in the learning process, especially in student learning disciplines. This research aims to determine whether there is an influence between the level of parental education on the learning discipline of PPKn FKIP Riau University students. This research uses quantitative research methods carried out in the PPKn FKIP study program at Riau University with data collection methods using questionnaires and statistical data analysis using SPSS Version 20. Based on the findings from data analysis, the hypothesis test has a calculated f value f table, this shows the alternative hypothesis in this study was rejected. The coefficient of determination value in this study was obtained at 0.006, so it can be concluded that the influence of the parental education level variable on the student learning discipline variable was 0.6%, while the other 99.4% (100% - 0.6%) was influenced by other factors. others not examined in this study.

The Influence of Entrepreneurial Motivation and Knowledge on Entrepreneurial Interest in Students of the PIPS Department, University of Riau

The Influence of Entrepreneurial Motivation and Knowledge on Entrepreneurial Interest in Students of the PIPS Department, University of Riau

Riau University Students' Perceptions of the Role of the Pekanbaru City Election Smart House (RPP)

This research was based by the phenomenon of low curiosity among Riau University students regarding election smart homes (RPP), this is in line with the results of interviews with 10 Riau University students, of whom 6 students did not know what an election smart home was or the role of an election smart home. This shows how low the curiosity of Riau University students is, so that an attitude of indifference or not caring about the existence of this election smart house (RPP) appears. The formulation of the problem in this research is what is the perception of Riau University students regarding the role of the Pekanbaru City Election Smart House (RPP). The population in this study was Riau University students, totaling 35,395 people. (PDDikti 2022) and the sample taken in this research was 100 respondents taken from each faculty, 10 people using the Kouta Sampling Technique. The data collection methods used in this research are interviews, questionnaires and documentation. Based on the results of research and information data, the role of the smart home election (RPP) is shown by the percentage of respondents who answered Very Playful, amounting to 23.8%, plus the results of the percentage of respondents who answered Playing a Role, which was 60.3%, namely the sum of 84.1% which is located in the range 75.01%-100%. Thus, it can be concluded that the Perception of Riau University Students towards the Role of the Pekanbaru City Election Smart House (RPP) is in the Very Important category.

Sustainability Level Analysis of the Application of 21st Century Skills By University Students

In order to meet the challenge of 21st-century skills, every human resource must be prepared with complex problem-solving skills. Colleges, particularly state colleges in Pekanbaru City, have a vested interest in helping their students develop 21st-century skills. To overcome these problems, we need a 21st-century approach for college students, particularly Riau University students. No one has yet evaluated the long-term viability of the use of 21st-century talents at Riau University. As a result, the author is interested in doing research to develop a strategy to improve students' 21st-century abilities at the University of Riau. The study was conducted solely on Riau University students. The Simple Random Sampling Technique was used to choose the samples. Riau University has a total of 35.785 students spread across the faculty. Based on the necessary sample size chart, the number of samples necessary is 654, with a confidence rating of 99% and a margin of error of 5%. As the results of the analysis, it is possible to identify multidimensional sustainability status at a value of 74.88, where this value is in the range of 50,01–75,00, with a fairly sustainable category. This condition gives the idea that the updating of 21st-century skills by students at Riau University is only in a sufficient category, or, in a state of warning to stakeholders. Riau University can ensure that its students not only have strong academic knowledge but also have the relevant and necessary skills to cope with the complex dynamics of the 21st century by implementing robust strategies and involving all stakeholders.

The Morphological Identification of Fungi Causing Cocoa Fruit Rot Disease and Inhibition Test of Bacillus spp. Against the Fungus in Vitro

Cocoa plants in Nagari Bunga Tanjung, West Sumatra Province, are infected with cocoa pod rot disease by the fungal pathogen Phytophthora palmivora and this causes serious problems if not appropriately controlled. Therefore, Bacillus spp testing needs to be undertaken to obtain Bacillus spp that were more capable of inhibiting the growth of the pathogen. The research was conducted at the Plant Disease Laboratory, Faculty of Agriculture, Riau University in February-June 2024. Completely Randomized Design (CRD) were used in this emerimantal study with 5 treatments and 4 replicates so that 20 there were experimental units. The treatments given were: B0 : Without Bacillus spp, B1 : Bacillus amyloliquefaciens, B2: Bacillus cereus, B3: Bacillus pseudomycoides and B4: Bacillus velezensis. Variables observed were the macroscopic and microscopic characteristics of Phytophthora palmivora, the diameter of pathogenic colonies after the application of Bacillus spp. and the inhibition of Bacillus spp. bacteria against Phytophthora palmivora. Further testing was done through Duncan's New Multiple Range Test (DNMRT) at the 5% level. The results of the research conducted showed that the cause of cocoa fruit rot disease in Nagari Bungo Tanjuang is Phytophthora palmivora based on morphological characteristics. All Bacillus spp. namely: Bacillus cereus, Bacillus amyloliquefaciens, Bacillus pseudomycoides, and Bacillus velezensis were able to inhibit the growth of Phytophthora palmivora fungus in vitro. Bacillus cereus, Bacillus amyloliquefaciens, Bacillus pseudomycoides, and Bacillus velezensis were able to inhibit the growth of Phytophthora palmivora in vitro. Phytophthora palmivora with inhibition power of 38.89%, 40.28%, 43.33%, 77.78%, respectively.

The Fading Attitude of Nationalism towards the Millennial Generation at Muhammadiyah University of Riau

The Fading Attitude of Nationalism towards the Millennial Generation at Muhammadiyah University of Riau