Psychological Inquiry 1997, Vol. 8, No.4, 342-359 Copyright 1997 by Lawrence Erlbaum Associates, Inc. BOOK REVIEW ESSAYS ON HIGGINS AND KRUGLANSKI’S SOCIAL PSYCHOLOGY: HANDBOOK OF BASIC PRINCIPLES In the Pursuit of Basic Principles of Social Psychology Jeffrey W. Sherman Department of Psychology Northwestern University Steven J. Sherman Department of x Indiana University Writing a review of Social Psychology: Handbook of Basic Principles, edited by Higgins and Kruglanski, is a daunting task. First is the sheer size of the book—nearly 1,000 pages. Second, and more impor- tant, the 1,000 pages do not read like War and Peace: no plot, no linear story line, and no beginning or end. As an edited volume, the book consists of a collection of chapters by different authors. These chapters vary in content from hormonal influences on emotions to cul- tural factors in social interaction, from cognitive prin- ciples to group dynamics principles to evolutionary principles. As is typical of edited volumes, the various authors rarely refer to the content in other chapters, and no explict attempt is made to integrate the chapters or to analyze any converging themes, overlaps, parallels, similarities, or differences among them. In a sense, each chapter stands alone as a presentation and an analysis of its own topic. With this in mind, questions asked in most book reviews are somewhat irrelevant here. Does the book have a coherent perspective? Is an organizing principle evident‘? Is it structured appropriately and integrated in its presentation? Is it written in a flowing and engaging and unitary style? Does the book have an evenness? Are the major points clearly articulated and do these points serve to organize the book? With a sin gle—authored text dealing with a circumscribed content, we could analyze whether the area was treated fully and completely, whether the history and development of the area were covered accurately, and whether some novel perspec- tive or creative approach to the issues in the area had been achieved. Issues of interpretation, substance, in- novation, and uniqueness can easily be raised in a review of the traditional single—authored text, but not here. So what are we as reviewers to do? One approach is to simply summarize and briefly evaluate each of the 28 chapters. That would entail about half a manuscript page per chapter-~c1early insufficient for these full and rich chapters and far too boring for both the readers and the reviewers. The Principle of Basic Principles Fortunately, despite the fact that this is an edited volume without explicit integration of the chapters and without cross—referencing among chapters, the book does have an implicit underlying theme——-a basic ap- proach to the field that serves as a framework and guiding strategy for each and 3‘-cry chapter. As the editors note in the preface, the overall purpose is to provide a presentation and an understanding of a wide range of basic principles that underlie human social behavior. These principles, represented at all levels of analysis from the biological to the cultural, are to be articulated in each chapter and to be comprehensively analyzed. The text is thus different from most edited volumes in looking for global principles that underlie different, and seemingly unrelated, social psychological phenom- ena, rather than focusln g on the phenomena themselves. Each chapter is supposed to represent a domain that is at the same time broad and yet uniform enough to allow for the articulation of a fundamental principle. The idea is that readers will get the “big pictureq of the domain of each principle, including historical background, em- pirical support, and significant conceptualization. A profoundly important implicit theme for this text is that these underlying principles are envisioned as cutting
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