We introduce ‘canonical’ classes in the Selmer groups of certain Galois representations with a conjugate-symplectic symmetry. They are images of special cycles in unitary Shimura varieties, and defined uniquely up to a scalar. The construction is a slight refinement of one of Y. Liu, based on the conjectural modularity of Kudla's theta series of special cycles. For 2-dimensional representations, Theta cycles are (the Selmer images of) Heegner points. In general, they conjecturally exhibit an analogous strong relation with the Beilinson–Bloch–Kato conjectures in rank 1, for which we gather the available evidence.