Recently, the classical wave equation has been generalized for the case of viscoelastic media described by the fractional Zener model (cf. [S. Konjik, Lj. Oparnica, and D. Zorica, Waves in fractional Zener type viscoelastic media, J. Math. Anal. Appl. (2009), doi:10.1016/j.jma.2009.10.043]). In this article, we use a more general fractional model for a viscoelastic body to describe the wave equation for viscoelastic infinite media, and prove existence and uniqueness of distributional solutions to the corresponding generalized Cauchy problem.