AbstractThe ICDM (International Committee for Display Metrology) became a part of SID in May of 2007. The ICDM will produce a display measurement standard (DMS) in 2008. The expectations are high: to produce “the” industry standard for measurement and evaluation of displays. But the talent pool of participants is deep, some of the best display evaluation experts of the membership of SID itself — some of the best in the world — all working together toward the common goal of producing a significant, unified display metrology and measurement standard for evaluating displays and classifying their characteristics properly. The DMS will encompass standard tests required to measure, evaluate, and understand display performance characteristics as well as provide tests and metrics which are long overdue in the industry to be standardized. We discuss tests, methods, metrics used in the ICDM DMS and member contributions, including a first report of the round‐robin test for motion blur conducted by ICDM participants.