Changes in attitudes and behaviors and processes of interaction in close relationships are inherently reciprocal (Copeland & White, 1991; Larzelere & Klein, 1986). Despite statistical difficulties, the number of articles actually estimating these effects has increased in recent years as researchers have learned to use both the power of structural equation modeling (Bollen, 1989; Lavee, 1988) and the advantages of prospective longitudinal designs (Booth, Johnson, White, Ameloza, & Edwards, 1988; Johnson, 1988; Kessler & Greenberg, 1981; Nesseroade & Baltes, 1979). As these more complex models gain popularity, it becomes important to clearly recognize the statistical mechanisms linking hypothesized models to actual data. These mechanisms are especially important in family research where data are often generated by multiple methods. Observational measures of concepts such as hostility, for example, may have remarkably different characteristics than similarly named concepts generated by questionnaire. As we will demonstrate, failure to recognize these differences in the modeling process may inadvertently lead to contradictory and potentially confusing results. This article, intended for researchers and practitioners, systematically examines the connections between reciprocal effects in panel models and the actual, observed data from which estimates are obtained. These connections will be investigated, first by using simplified, artificial data and then by using actual examples that link husbands' hostility to wives' marital happiness. Although panel models with additional covariates and three or more waves of data are theoretically more informative, the discussion will focus on the simple two-wave, two-variable model because it is methodologically useful in dramatizing a set of important relations (Duncan, 1969, 1975). The discussion will distinguish between cross-lagged and contemporaneous effects, and then draw on the contemporaneous model for illustrations. Although we focus on the contemporaneous model, the methods and results apply equally to cross-lagged models. Our hope is that improved understanding about the link between simple models and the data used to estimate them can provide both researchers and consumers of research with sharper intuitions with which to critically link statistical mechanisms to theoretical arguments in a variety of situations. BACKGROUND The literature on longitudinal reciprocal models distinguishes between situations in which a theoretically interesting process is just beginning (stage-state models) and those where change is an ongoing process (Dwyer, 1983; Menard, 1991). Assuming an ongoing process of change, researchers specify a time interval during which some variable X (e.g., husband's hostility) influences Y (e.g., wife's marital happiness) and Y, in turn, influences X. Many of the classic discussions have focused on the cross-lagged models in which two variables, measured at one time, are examined to infer their influence on each other when remeasured at a later time (e.g., Cook & Campbell, 1979; Shingles, 1985). But recent articles have also demonstrated contemporaneous effects, or the effects of two variables on each other within one observational period. Thus, for example, Rosenberg, Schooler, and Schoenbach (1989) examined the contemporaneous effects of self-esteem and the outcomes of school achievement, depression, and delinquency by using prior measures of the same variables plus additional covariates (e.g., prior measures of psychological states, family relations, school attitudes, etc.) as predictor variables. Kohn and Schooler (1978) measured both the contemporaneous and lagged effects of job complexity and intellectual flexibility, concluding that prior levels of intellectual flexibility predicted the complexity of the job one eventually attains (lagged effects), whereas current job complexity predicted concurrent intellectual flexibility (contemporaneous effects). …