Understanding Consumer Preferences Research Articles

Factors Influencing Automotive Lubricant Consumer Purchasing Behavior: A Conceptual Model

The automotive industry's rapid expansion and rising consumer appetite for automobiles have created an unprecedented demand for automotive lubricants. This surge in demand reflects lubricants' essential role in ensuring optimal performance, longevity, and efficiency of automotive engines and mechanical components. In the present day, consumers exhibit increased precision and selectivity in their purchasing behavior, underscoring the necessity for careful deliberation before making a purchase decision. Given the diverse range of products available, it is essential to understand consumer preferences to ensure that the selection is aligned with market demands and expectations. Thus, this paper aims to develop a conceptual model for automotive lubricant purchase behavior based on the Theory of Consumption Values (TCV), which are divided into five parts: functional value, emotional value, social value, and epistemic value. The consumption value theory, applicable across diverse goods and services, emerges as a valuable framework. Its versatility enables a comprehensive understanding of consumer preferences and behaviors across various markets, facilitating informed decision-making for businesses and policymakers. Through this conceptual model, the paper endeavors to provide insights into the complex interplay of value perception and provide insights into the drivers behind consumers’ choices regarding automotive lubricants.

Revealing determinants shaping the sustainable consumption of single-use plastic food container substitutes

With the fast growth of the takeaway sector, waste originating from the consumption of single-use plastic food containers (SUPFC) is increasingly generated and exacerbates plastic pollution. Its substitutes (SUPS), a reliable option for mitigating plastic pollution, are attracting attention from both the public and private sectors. To better understand consumer preferences in reducing plastic pollution from SUPFC, we here establish an intricate fabric of the consumers' cognitive impetus toward SUPS and explore the prospects of combining and enhancing the technology acceptance model and theory of planned behavior framework with additional constructs. We simultaneously analyze variations in Beijing consumers' willingness to pay (WTP) for SUPS via the contingent valuation method. The intention to use (ITU) was found to be positively influenced by the perceived ease-of-use (PEU), attitude (AT), and subjective norms (SN). Conversely, perceived risk exhibited a negative correlation with AT, PEU, and ITU. The results further showed that ITU was positively correlated with income, age, and education. In addition, 95.86 % of the respondents were willing to pay for SUPS, mostly between 3 and 5 RMB (51.18 %). This study delineates a paradigm for elucidating the preference of using SUPS in the context of environmental sustainability and pro-environmental consumption. Such elucidation holds paramount importance in bolstering forthcoming investigations into SUPS utilization and behavioral patterns.

PREFERENCE FACTORS REGARDING CENTRAL BANK DIGITAL CURRENCY ANONYMITY: BEHAVIOURAL, CULTURAL, OR INSTITUTIONAL

Central Bank Digital Currencies (CBDCs) offer a model of monetary order that potentially reduces the social costs associated with money circulation compared to private cryptocurrencies, which are energy-intensive. However, the success of CBDCs is contingent on design choices, which may conflict with policy goals and consumer preferences. A key challenge is the balance between transaction privacy/anonymity and payment convenience/functionality. Preferences for privacy/convenience are influenced by cultural attitudes, behavioural factors, and trust in institutions. This research seeks to address the following questions: 1) How do cultural and behavioural factors interact to shape preferences for CBDC anonymity/privacy? 2) To what extent do behavioural biases moderate cultural constraints? 3) Is there a correlation between such moderation and levels of trust? A survey (Google Forms, 19 questions) was administered to 164 respondents from Eastern Europe, Asia, and Africa. Analysis reveals that regional homogeneity in responses suggests culturally conditioned preferences. However, preferences for anonymity over convenience are significantly influenced by institutional factors beyond culture. Culture does not appear to be a decisive factor in matters of trust. In cases of lower trust in monetary institutions, preferences for convenience outweigh anonymity. The study concludes that successful CBDC design is context-specific and depends on the unique circumstances of individual countries. Central banks must understand consumer preferences within their respective countries to choose an optimal CBDC design. However, excessive focus on "marketing" to consumer preferences may undermine the central bank's role as a policymaker, while choosing the right design is crucial for CBDC's success.

Implicit and explicit liking of a snack with health- versus taste-related information

Despite extensive consumer testing during product development, healthy snacks often fail in the market. This indicates that other factors are at play besides what is traditionally being tested before product launch. The aim of the study was to examine how exposure to a snack with a health versus taste message affects perceived healthiness, expected tastiness, as well as implicit and explicit consumer liking, and how implicit and explicit liking are related. In a between-subjects design, consumers were either exposed to a snack with health- or taste-related information on the product package. To capture both implicit and explicit consumer reactions, this research utilized a combination of implicit (EEG data) and explicit (questionnaire) measures. Results indicate that explicitly perceived healthiness positively influences expected tastiness and explicit liking when health-related information is present on the product package. Implicit and explicit liking aligned for snacks positioned as tasty, whereas for healthy snacks, implicit and explicit liking did not align. This implies that using implicit measures of liking can help to understand consumer preferences, especially when studying products with health-related information on the product package.

Kajian Industri Minuman Teh Sebagai Minuman Halal di Indonesia: Kualitas Sensori dan Preferensi Konsumen

The tea beverage industry in Indonesia is a significant contributor to the national economy and is a popular commodity for domestic consumption. The objective of this study is to analyze the tea beverage sector in Indonesia, specifically in terms of its status as a halal beverage. The study will primarily focus on evaluating the sensory quality of the tea and understanding consumer preferences. A descriptive qualitative methodology was employed to choose four widely recognized packaged tea brands. The sensory study was conducted using hedonic rating tests to ascertain the optimal product quality and the products most favored by the panelists. The study's findings indicate that the four brands of packaged tea comply with the regulations set by LPPOM and BPJPH regarding halal certification. Regarding sensory quality, Teh Pucuk and Frestea exhibit a high level of consumer acceptability, with overall parameter ratings of 5.16 and 5.44, respectively (indicating a moderate likeness). Teh Pucuk stands out for its exceptional freshness and taste, Teh Kotak is known for its consistent quality and enticing aroma, Teh Botol is renowned for its strong brand confidence, and Frestea is distinguished by its jasmine aroma and convenient packaging. Manufacturers who can uphold product quality, foster innovation, and execute effective promotions will experience greater ease in acquiring consumer preferences and enhancing consumer loyalty.

Umetna inteligenca v modni in oblačilni industriji

In recent times, there has been significant interest in incorporating artificial intelligence (AI) in the fashion and apparel industry, as it has the ability to bring about significant transformations across different aspects of the sector. This comprehensive review offers a systematic examination of current AI applications in fashion, and discusses implications and future opportunities. The study investigates AI uses in the sector, with a focus on virtual try-on technology, personalized recommendations, AI-driven design and supply chain optimization. This analysis explores the benefits and constraints of these applications, and is supported by real-world case studies showcasing successful deployments. The review examines how AI influences consumer insights and market trends, and highlights the effectiveness of sentiment analysis and social media monitoring as tools for understanding consumer preferences and the shaping of brand perception. It also emphasizes AI's role in analysing market trends, enabling the identification of emerging fashion trends through AI-driven market research tools. This study provides a glimpse into future possibilities and advancements AI can introduce to fashion, including potential integration with augmented reality (AR), innovative applications in fashion shows and events, and the potential to revolutionize traditional business models. This review consolidates primary findings on the introduction of AI in the fashion and apparel sector, and emphasizes AI's potential to enhance consumer experiences, sustainability practices and market efficiency.

Optimizing E-commerce Operational Efficiency and Customer Experience Through Data Analytics and Technological Innovation

With an emphasis on the e-commerce industry specifically, this paper examines the revolutionary role that data analytics and technological innovation play in enhancing the customer experience and streamlining e-commerce operations. It explores the ways in which cutting-edge technologies, including big data, augmented reality, virtual reality, and artificial intelligence, can be leveraged to precisely understand consumer preferences in order to provide engaging, effective, and personalized shopping experiences. The study emphasizes how these technologies are revolutionizing front-end consumer interactions with personalized product recommendations, immersive shopping experiences, and instant customer service, while also improving back-end operations like inventory management and supply chain optimization. Using Chewy.com as an example, this paper explores technology applied in virtual and augmented reality and artificial intelligence in pet e-commerce and demonstrates how their integration with technology indicates great benefits toward consumer needs, business growth, and competitive leverage within the dynamism of e-commerce. The aim of this paper is to aid e-commerce practitioners in capturing the most out of data and technology for business models, customer satisfaction, and market positioning in an ever-increasing digital market.

An Exploration Research about Sourdough Bread as Delight Culinary

The objective of this study is to investigate Sourdough bread. Employing a qualitative methodology with descriptive research. The research conducted depth-interview with three senior lecturers from Politeknik Pariwisata Bali, participant observation, and literature study regarding Sourdough bread. The analysis conducted utilizes the data triangulation that uses multiple data sources, data collection techniques, or theories to validate and strengthen research findings. Sourdough bread possesses several distinctive qualities that make it a favorite among many people. These include its complex flavor and aroma, unique texture, natural preparation process, health benefits, rich history and tradition, personal and artistic elements, and long shelf life. Research on sourdough bread is essential for understanding consumer preferences, driving innovation, and adapting to market demands.

The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers

ABSTRACT This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnocentrism and its effect on purchase intentions among South African consumers. A total of 203 responses were collected from South African consumers over the age of 18 through an electronic self-administered survey. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyze the data. The findings revealed that internationalism and conservativism have a significant positive impact on consumer ethnocentrism. Furthermore, consumer ethnocentrism has an influence on purchase intentions. This study contributes to the existing body of knowledge on predicting and understanding consumer preferences and behavioral intentions in developing countries, particularly in relation to purchasing foreign goods versus domestic goods. The results of this study can help businesses in South Africa better understand the factors that influence behavior and tailor their marketing strategies accordingly.

Why do people use mobile food ordering apps?: Extended UTAUT2

With the advancement of technology, many habits of people have changed. One of these is the habit of ordering food. While people used to place food orders through traditional means such as phone or email, nowadays, they can do so more quickly and easily through mobile food ordering applications (MFOAs). The increasing use of MFOAs has necessitated the exploration of factors influencing individuals’ intention to reuse these applications. The aim of this study is to investigate the factors influencing individuals’ intention to reuse MFOAs. The study is based on marketing theory and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. In addition to the seven variables proposed by UTAUT2, variables related to the characteristic features of MFOAs, such as online reviews, online ratings, and online order tracking, have been added to the same model. The research data were obtained from surveys conducted with 441 MFOA users between December 2021 and March 2022. The collected data were analyzed using structural equation modeling in the R Software. As a result, it was observed that online ratings, effort expectation, online order tracking, price value, habit, and hedonic motivation variables have a significant and positive impact on the intention to reuse MFOAs. Social influence, facilitating conditions, performance expectation, and online reviews were found to have no effect on customers’ reuse intentions toward MFOAs. The findings of the study provide insights into understanding consumer preferences and purchase intentions, offering a prediction for MFOA service providers competing for a larger market share.

Consumer Segmentation and Market Analysis for Sustainable Marketing Strategy of Electric Vehicles in the Philippines

Despite the steady rise of electric vehicles (EVs) in other countries, the Philippines has yet to capitalize on its proliferation due to several mixed concerns. Status, socio-demographic characteristics, and availability have been the main concerns with purchasing EVs in the country. Consumer segmentation and analysis for EV acceptance and utility in the Philippines were determined in this study due to the need for understanding consumer preferences and market segmentation towards EVs in the Philippines. A total of 311 valid responses coming from EV owners were collected through purposive and snowball sampling approaches. The data were collected via face-to-face distribution and online distribution of a questionnaire covering demographic characteristics for market segmentation. Demographic data such as gender, age, residence type, car ownership, and income were used to identify consumer segments using the K-means clustering approach. Jupyter Notebook v7.1.3 was used for the overall analysis, and the number of clusters was optimized, ensuring precise segmentation. The results indicated a strong correlation between car ownership and the ability to purchase EVs, where K-means clustering effectively identified consumer groups. The groupings also included “Not Capable at All” to “Highly Capable” individuals based on their likelihood to purchase EVs. Based on the results, the core-value customers of EVs are male, older than 55 years old, live in urban areas, own a vehicle and car insurance, and have a monthly income of more than PHP 130,000. Following those are high-value customers, considered target users expected to use EVs frequently. It could be posited that customers are frequent purchasers of products and services. Based on the results, high-value customers are male, aged 36–45 years old, live in urban areas, own a car, have car insurance, and have a monthly income of PHP 100,001–130,000. Both of these should be highly considered by EV industries, as these characteristics would be the driving market of EVs in the Philippines. The constructed segmentation provided valuable insights for the EV industry, academic institutions, and policymakers, offering a foundation for targeted marketing strategies and promoting EV adoption in the Philippines. Moreover, the sustainable marketing strategies developed could be adopted and extended among other developing countries wanting to adopt EVs for utility. Future works are also suggested based on the study limitations for researchers to consider as study extensions, such as a holistic approach to EV adoption that considers environmental, social, and economic factors, as well as policies and promotion development.

Use Of Digital Content As A Means To Reach Unreachable Market Segments Conventionally

The presence of the industrial era 4.0 gave birth to various technological developments that have an influence on the delivery and processing of data in all aspects of human life. Technology brings the presence of developments in the field of marketing. This development comes with digital marketing that shifts conventional marketing. Business owners try to do various ways to develop their business and increase profits, one of which is the use of digital content as a strategy in digital marketing. The purpose of this study is to analyze the use of digital content as a means to reach market segments that are not conventionally reached. The research method used is qualitative with description processing. The data collection technique is a literature study using various relevant sources. The data obtained was analyzed with three stages, namely data reduction, data presentation, and conclusion making. The results show that the use of digital content as a digital marketing strategy is effective in reaching market segments that are not reached conventionally through social media platforms, websites, and mobile applications. Analysis of content performance and user interactions enables optimization of digital marketing strategies, increasing brand awareness, expanding reach, and enhancing engagement with diverse market segments, emphasizing the importance of continuous development and utilization of analytics technology to understand consumer preferences and behaviors to strengthen competitive positions in dynamic markets.

Pengaruh Variasi Menu Terhadap Keputusan Mahasiswa Dalam Pembelian Makanan Dan Minuman Online Di Aplikasi Grabfood

This study aims to explore the influence of food and beverage menu variety on students' purchasing decisions when using the GrabFood application. Menu variety is considered a crucial factor that may affect consumers' preferences and purchasing decisions in the context of online food and beverage purchases. The research method employs simple linear regression to analyze data collected from 69 student samples who are GrabFood application users, selected from the population of students using the application at a university campus. The results of data analysis indicate a positive and significant influence of food and beverage menu variety on students' purchasing decisions in the GrabFood application, highlighting the importance for service providers like GrabFood to expand menu variety to enhance consumer satisfaction and loyalty, as well as to strengthen the company's position in the online food delivery industry. Therefore, recommendations are provided to continuously improve menu variety in the application, and to further understand consumer preferences and needs to enhance purchasing decisions and strengthen the company's market position.

Customising generative AI: Harnessing document retrieval and fine-tuning alternatives for dynamic marketing insights

This study delves into the transformative impact of leveraging large language models (LLMs) in marketing analytics, particularly emphasising a paradigm shift from fine-tuning models to the strategic application of document retrieval techniques and more. Focusing on innovative methods, such as retrieval augmented generation and low-rank adaptation, the paper explores how marketers can now activate against vast and unstructured datasets, such as call centre transcripts, unlocking valuable insights that were previously overlooked. By harnessing the power of document retrieval and adaptation, marketers can bring their data to life, enabling a more nuanced and adaptive approach to understanding consumer behaviour and preferences. This research contributes to the evolving landscape of applied marketing analytics by demonstrating the efficacy of document retrieval in enhancing the utilisation of LLMs for dynamic and data-driven marketing strategies.

Research and Recommendations on Marketing Strategies for Small and Micro Wine Import Companies in China

The Chinese economy’s rapid growth has led to an increased standard of living and a shift in consumer preferences from price to quality, particularly in the wine market. The demand for imported wines has surged, with China becoming one of the world’s largest wine importers since 2016. The younger generation, aged 25 to 45, is particularly interested in wine, focusing on brand culture and the origins of the wine. This demographic shift, along with China’s economic openness and the rise of e-commerce, has created a thriving market for imported wines. Research on the wine industry shows that China’s wine imports have grown significantly since joining the WTO in 2001, with the EU dominating the import sources. The development of wine tourism has also provided new opportunities for the industry. In terms of marketing, it’s suggested that China learn from European wine marketing models, focusing on cultural marketing and differentiation strategies targeting young consumers. Consumer behavior analysis indicates that young consumers prefer wine during social gatherings and are influenced by education and travel experiences, while celebrity endorsements can effectively promote wine products. Thus, some marketing strategy recommendations are as follows: Small and micro wine import companies in China should focus on understanding consumer behavior and preferences, leveraging online and offline sales channels, and promoting wine culture to capitalize on the growing wine market.

A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES

This study investigates the effectiveness of digital marketing strategies with a focus on engaging audiences. Utilizing a descriptive research design, we explore various digital marketing approaches and their impact. Our sampling method employs Probability sampling, with a sample size of 274 participants. Through comprehensive analysis, we aim to provide insights into the efficiency of digital marketing techniques in reaching and resonating with target audiences. This research seeks to contribute to a deeper understanding of how businesses can optimize their digital marketing efforts to enhance audience engagement and achieve their objectives effectively. This research delves into the efficacy of digital marketing strategies, with a focus on understanding consumer behaviour and preference dynamics. This study unveils the intricate relationship between digital marketing strategies, consumer demographics, and purchasing behaviour.

Social Media Analysis: Utilizing Information Technology for Market Intelligence and Branding of Toraja Coffe Products

This research discusses the utilization of social media analytics (AMS) to strengthen brand image and gather market information, specifically in the context of Toraja Coffee products. The aim is to understand consumer needs, improve brand image, and support coffee MSMEs in the Salubarani area, Tana Toraja, South Sulawesi. Through this AMS, it is expected that coffee MSMEs can improve their market knowledge, brand image, and contribution to the local economy. This research was conducted in Salubarani Village, located in Gandangbatu Sillanan District, Tana Toraja Regency, South Sulawesi. This research relies on two types of data, namely primary data and secondary data. The use of purposive sampling technique helped in the selection of informants who met the predetermined criteria. The data collection methods applied in this research include observation, interview, and documentation. The results confirmed that social media analysis is crucial in designing marketing strategies and improving the brand image of Toraja coffee. By understanding consumer preferences through social media platforms, companies can evaluate campaign effectiveness, identify market opportunities, and strengthen brand image. Findings also show that social media plays a crucial role in influencing purchasing decisions and strengthening customer loyalty. In the context of Toraja coffee, social media analytics is a critical success factor in marketing and brandingThe use of Social Media Analytics (AMS) provides great benefits for companies in gaining market intelligence and strengthening brand image. AMS enables customization of marketing strategies, competitor mapping, and identification of hidden opportunities. However, effective use requires a robust IT infrastructure and a well-trained team. Privacy and security challenges must also be addressed. In the context of Kopi Toraja, AMS can help MSMEs strengthen brand image

Impact of Encapsulated Saccharomyces cerevisiae Yeasts on the Chemical and Sensory Profiles of Sparkling Cider Produced by the Champenoise Method

The cider market has been significantly expanding and gaining momentum in Eastern Europe. As such, the aim of this study was to obtain sparkling cider via the Champenoise method using two Romanian apple varieties (Topaz and Red Topaz) alongside the employment of two fermentations. Four yeast strains were used in the first fermentation, while encapsulated Saccharomyces cerevisiae was used in the second fermentation. The resulting cider was subjected to a comprehensive investigation to quantitatively determine the carbohydrates, organic acids, volatile and phenolic compounds, and amino acids from all the cider samples. A trained panel evaluated the sensory profile of the samples, and a chemometric analysis was used to interpret the data. Secondary fermentation increased the accumulation of malic acid and lactic acid, as well as the volatile profile complexity. The total polyphenol content in the sparkling cider samples increased by almost 20% in the S. cerevisiae sample and over 217% in the P. kluyveri + S. cerevisiae sample compared to the base cider. Additionally, studying the production and consumption trends of sparkling cider offers valuable insights for both producers and consumers. By understanding consumer preferences and refining production techniques, the industry can deliver higher-quality products that better align with market demands.

The influence of consumer behavior on sustainable marketing efforts

This concept paper explores the dynamic relationship between consumer behavior and sustainable marketing efforts. As consumers increasingly prioritize environmental and social responsibility, businesses are adapting their marketing strategies to meet these evolving demands. The paper provides insights into the influence of consumer attitudes, beliefs, and values on sustainable purchasing decisions, highlighting the growing market for environmentally friendly products and the importance of transparent communication about sustainability efforts. Through a review of existing literature, the paper identifies key trends, challenges, and opportunities for businesses seeking to align their marketing strategies with sustainability goals. It proposes a model for understanding the influence of consumer behavior on sustainable marketing efforts, emphasizing the role of marketing strategies in shaping consumer perceptions of sustainability and influencing purchasing behavior. While businesses face challenges such as the high cost of sustainable production and the complexity of supply chains, the paper also highlights opportunities to differentiate themselves in the market and build stronger relationships with environmentally conscious consumers. By understanding consumer preferences and values, businesses can develop marketing strategies that resonate with their target audience and drive positive change. In conclusion, consumer behavior has a significant impact on sustainable marketing efforts, and businesses must adapt their strategies to meet the demands of an increasingly socially and environmentally conscious consumer base. The paper provides a foundation for further research and offers practical insights for businesses looking to integrate sustainability into their marketing strategies and achieve long-term success in a rapidly changing market landscape.. Keywords: Consumer Behavior, Sustainability, Marketing.

A Company Analysis and Risk Assessment of Nike

This paper offers a detailed examination of Nike's current strategic initiatives, both internal and external, aimed at addressing potential challenges and ensuring sustained market leadership in the dynamic sportswear industry. Internally, the company's commitment to innovation, effective marketing, and product differentiation reflects a proactive approach to maintaining competitiveness. Collaborative efforts with athletes and influencers contribute to increased brand awareness and market share. Additionally, Nike's research and development data guide the brand in understanding consumer preferences, reinforcing its market leadership. Externally, Nike adeptly navigates economic fluctuations, global competition, and technological changes through a diversified supply chain, strategic financial instruments, and an openness to technological advancements. The company's social responsibility objectives further bolster its brand reputation, mitigating potential threats from labor and environmental concerns. This paper suggests that Nike can enhance its risk management by prioritizing sustainable practices and ethical sourcing, aligning with the rising demand for environmentally conscious products. Strengthening collaborations with regulatory bodies, embracing emerging technologies, and closely monitoring consumer trends will be crucial for maintaining agility in adapting to market shifts and securing continued success and growth.