The right to privacy is an essential human entitlement that involves an individual's independence and authority over their personal data. In an era dominated by digital interactions and data-driven technologies, the right to privacy has become increasingly pertinent. The concept of data privacy encompasses the protection of personal information from unauthorized access, use, and disclosure. With the proliferation of online platforms and digital services, individuals are generating vast amounts of data, raising concerns about its misuse and exploitation. Data privacy in India has become a significant issue with the increasing digitization of services and the proliferation of personal data collection by both government and private entities. In 2023, the digital data protection act was enacted to specifically deal with Data privacy as well as Data protection. This paper attempts to analyse the right to privacy vis-à-vis the digital data protection act, 2023 and this analysis explores how these regulatory provisions address the emerging challenges to the protection of sensitive personal data.