We conducted this study to examine the nature of treatment-seeking behavior among carpet weavers in Kashmir. We used a grounded theory approach to gain an in-depth understanding of the phenomenon. Data were collected through face-to-face interviews with 35 research participants recruited through purposive and theoretical sampling techniques. Based on the primary data, our study reveals that carpet weavers approached different agencies and used multiple methods for seeking treatment for their illness(es). The majority of the participants relied on spiritual healers, followed by traditional methods, Unani treatment, compounders and self-medication, while modern medicine was the last option for seeking treatment. We also found that participants base their choices about when and where to seek treatment on multiple socio-economic and cultural factors like financial constraints, perception towards illness, no provision for leave, costly and lengthy medical treatment, side effects of modern medicine, the nature of the disease, lack of infrastructure and insecurity due to conflict. These findings are relevant to employers and various government as well as non-government organizations. Additional implications of these findings for carpet weavers, public health, for practice and research are also discussed.