Ultrasonic plastic welding (UPW) is an efficient and environmentally friendly method for joining carbon fiber reinforced thermoplastic (CFRTP). A crucial aspect of UPW is the design of the energy director (ED). In this study, ultrasonic embossing technology was used to process flat EDs to obtain a new type of ED, named embossed ED. The effect of embossed EDs on the joint formation in ultrasonic welding of continuous carbon fiber reinforced PEEK was investigated in terms of tensile shear properties, macro and micro-morphologies, and fracture morphology. The results show that the use of embossed EDs makes a more homogeneous temperature distribution at the welding interface which significantly reduces defects in the joint. The use of embossed EDs increases the failure load of welded joints by about 50 % (up to 39.6 MPa) and reduces the variation of the joint quality compared with the use of flat EDs. In the optimal condition, the joints made with embossed EDs experiences interlaminar failure of the base material.