Highly conjugated organic molecules are attractive chromophores for nonlinear optics due to their significant third-order nonlinear response near the absorption bands located in the broad spectral range from 200 to 900 nm. In this work, we report on the wavelength-dependence of one- and two-photon absorption processes in Hibiscus sabdariffa organic dye excited by femtosecond (fs) laser pulses centered at 1030 nm and 515 nm. Z-scan and transient absorption (TA) techniques have been employed to investigate the absorption and relaxation processes in the target dye. The dye is found to have a significant negative nonlinear absorption coefficient (β) of value ∼ −2.7 × 10−11 cm/W at 515 nm probing laser pulses, while it has a positive value equal to +2.1 × 10−13 cm/W when 1030 nm laser pulses were employed. The TA decay measurements using 40 fs laser pulses, centered at 515 nm wavelength, reveal that the dye exhibits a short relaxation time of ∼3 ps attributed to the involvement of the excited state proton transfer (ESPT) process in the Hibiscus dye solution. Moreover, our time-integrated fluorescence measurements revealed that no fluorescence emission could be detected. The application of ultrashort pulses of ∼40 fs duration enabled the tracking of ESPT in the Hibiscus dye, which was not detected in previous studies that employed laser pulses of picoseconds and nanoseconds duration.