This brief discusses the policy implications of the findings of a recent large scale study of UK egg and sperm donors. Since 2005, UK sperm and egg donors must consent to being identifiable to people conceived from their donation(s), should they request that information at age 18. There has been much speculation, but limited empirical research, on how donors might feel about this change. The Curious Connections study, which included interviews with donors, their relatives and professionals who work with them, examined how donors and their families experience donation in the context of increased openness. The study found that contemporary sperm and egg donors were overwhelmingly supportive of the move to “identity-release” donation. However, current UK policies do not fully reflect the range of ways in which donors and their families experience and understand what it means to donate egg or sperm. The authors recommend a range of policy and practice changes, including increased flexibility regarding information sharing between donors and recipient parents, the provision of long-term support for donors and their families, enabling children of donors to register with the Donor Sibling Link, creating a voluntary register of donor conceptions arranged outside of licensed clinics, and increased support for known donor conception.