I have just returned from a conference in Istanbul. Among my most vivid memories are the panoramic cityscape, the strong Turkish coffee and more than a few extraordinarily poor conference speakers. Of course, some presenters were polished and indeed, inspirational, but a substantial minority of the professors, management consultants and business leaders who spoke bordered on the incompetent. Unfortunately, this is not the first conference that I have attended where this is the case.Audiences at conferences do not expect their colleagues to speak with the wit of David Letterman or the charisma of Oprah Winfrey. Likewise, audiences at conferences may challenge speakers in academic debate but they rarely find that the speaker has nothing to contribute. The most common complaint is that the speaker either lacks the basic skills or the motivation to make a good presentation.This is a disappointing situation in which all stakeholders lose. The ineffective speaker fails to capitalize on the 20 or 30 minutes available in the program to share knowledge born of months or even years of planning, executing and interpreting research. The conference audience loses a chance to be introduced to leading-edge ideas and data. The conference organizers fall into a vicious cycle: ineffective speakers contribute to lowered status for the conference, making it harder for organizers to attract good presenters for the next conference. Both the merit and stature of our conferences will increase if we collectively commit to improving the quality of our presentation style.It would be all too easy for me to end with a simple rallying cry. Let's try harder! Let's plan better! Let's buy PowerPoint for our computers! Such platitudes won't work. Let me instead PRESENT concrete suggestions derived from my experiences as a conference participant who is eager to hear her colleagues' academic insights, but is often frustrated with the presentation process. These suggestions also apply to other contexts in which academics speak about their work, including graduate students making thesis or dissertation presentations.SuggestionsPick Your Audience. Decide who your audience is. Is it the generalist, the specialist in your subarea, or the technical wizard? You cannot convey your information to all groups in the typical 20-minute presentation. Moving back and forth satisfies no one constituency; make your decision and prepare your talk for that particular audience.Respect Time Limits. How would you feel if the evening news ran over time, pre-empting 10 minutes of your favourite television program, because the newscaster was verbose and disorganized? That is exactly how a conference audience feels when a conference speaker goes on and on -- impatient, then frustrated, and finally, hostile. Time management is the single biggest problem for conference speakers.Time management has two aspects. First, you need to figure out how much time you really have to make your presentation. The answer is three or four minutes less than that formally allotted in the program. Consider that it takes time to walk to the front of the room, get out your notes or visual aids, adjust the microphone, and wait for that last straggler to sit down. Likewise, you need a minute or two at the end of the presentation. Think what a good impression it leaves when a speaker finishes calmly, with ample time to collect presentation materials and to thank the audience for its attention.Now consider the other aspect of time management. How much material can you reasonably cover in X minus three minutes? Many speakers dread the thought that they might run out of material so they prepare lots and plan to cut out things as the talk progresses. Other speakers prepare the presentation to cover what they consider to be essential, disregarding the formal time limit entirely. Both these strategies are guaranteed to cause time problems.You can estimate the amount of material you can cover in a presentation by assuming that the typical speaker can cover one overhead every three minutes. …
Read full abstract