The city of Zagreb, the national capital and economic hub of Croatia, is situated in a seismically active region and hosts a significant array of historical buildings, from the medieval to Austro-Hungarian periods. These buildings possess varying but generally high degrees of vulnerability to seismic loading. This was highlighted in the Zagreb earthquake of 22 March 2020, emphasizing the need for seismic retrofitting in order to preserve this architectural heritage. In this paper, the seismic capacity of one such unreinforced masonry building is considered through a number of analysis methods, including response spectrum, pushover, and out-of-plane wall failure analyses. Given the advantages and disadvantages of the individual methods, their applicability and value in a seismic analysis is considered. Ambient vibration measurements before and after the Zagreb 2020 earthquake, used for model calibration, are also presented. Conclusions are drawn from each individual analysis and later compared. In conclusion, no single analysis method considers all relevant failure modes, and a combination of nonlinear static or dynamic analysis and out-of-plane analysis is recommended. Due to the large volume of the material, it is published in two parts, with ground motion record selection, dynamic analysis, and a comparison of the results published in part two.
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