Baijiu has a long history in China, it is a special drink for the vast number of working people in China, which has survived thousands of years of history and continues to develop and improve, with a gradual rise in domestic consumption and an increasing amount of exports, which is the pride of our nation. China's ancient commodity exchange, liquor is second only to salt, iron, is one of the important sources of national revenue. The development of the liquor industry also promotes the development of supporting industries, in recent years, the liquor industry mechanization has been a great development, the need for more and more packaging materials, supporting a series of supporting industries such as glass, ceramics, papermaking, printing, bottle caps and other supporting industries have been a great development. At the same time, the comprehensive utilization of wine lees after brewing has promoted the development of agriculture and energy. Kweichow Moutai wine is the traditional specialty wine of China. It is one of the world's top three distilled spirits, along with Scotch whisky and French cognac, and one of China's three most famous spirits, "Kweichow Moutai Five Swords". It is also the originator of the Daqu soy sauce type of liquor, which has a history of more than 800 years. It is a world-famous brand. Therefore, this paper studies and summarizes how China Kweichow Moutai Liquor Factory (Group) Limited Liability Company conducts marketing and marketing management.
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