The matter of racism is a complex issue concerning various humanities problems such as inequality in human rights, unfair treatment and unequal access to material resources. This dilemma has existed in various multicultural communities, for example America, where racial diversity is directly proportional to racist crime, which is among the highest in the world. According to The FBI's Uniform Crime Reporting (UCR) Program, the number of hate crimes with racial or ethnic-related motivation accounts for 60 percent of incidents occured in 2020 in Ameria. The fight against racial injustice is a challenging battle that demands long-term involvement and systematic change, starting from both the advocates and the community. Therefore, strategic goals and methods are essential to providing effective campaigns against racial discrimination. In this case, advocates and leaders must be aware of the challenges that lead to the ineffectiveness of current anti-racism movements and increase the quality of those advocating campaigns. Using qualitative methods, this research study seeks to answer that problem through the investigation of the origin and definition of racism with the aim of further understanding the issue and defining the cause of ethnic inequality. Moreover, analysis of different types of racism and colour-blind theories is also provided, which helps determine the outcome and long-term strategy for improved campaign organization. Combating against racism is a complex process that can only be influential if campaign leaders, politicians and activists come up with a productive and sustainable strategy that can oversee the ultimate goal of promoting race equality.