Types Of Gratifications Research Articles

People's Intentions to Use Metaverse Technology: Investigating the Role of Gratifications and Perceptions

Abstract The aim of the Metaverse is to become a major achievement in the realm of cyberspace, envisioning a significant advancement toward a more immersive and interactive internet experience. Given the potential impact of this new development, a thorough understanding of people's intentions to use this technology is warranted. Drawing on the theoretical tenets of Uses and Gratification theory and I-P-R framework, a research model was developed that incorporates three types of gratification (hedonic, utilitarian, and social) and three psychological perceptions (immersion, telepresence, and realism) that are related to people's behavioral intentions. Structural equation modeling was used as an analytical strategy based on a representative sample of 617 respondents. Results showed that all three gratifications and perceptions were positively associated with people's intentions to use Metaverse technology. In conclusion, this model offers a relevant starting point toward establishing a timely research line on users' perceptions and engagements with Metaverse technology.

Rekonstruksi Pengaturan Tentang Suap Dan Gratifikasi Dalam Upaya Mewujudkan Kepastian Hukum

Article 12B Paragraph (1) within the Law of Corruption Offenses bears resemblances to provisions regulating bribery offenses (Article 11, Article 12 letter a, letter b, and letter c), subsequently posing challenges in the implementation of law enforcement. Nonetheless, this article also demonstrates several advantages, including the introduction of the reversal of the burden of proof imposed on the defendant. In the effort to fortify the regulation pertaining to gratification offenses, reconstruction is required in several aspects. Firstly, the definition of gratification needs to be elaborated and clarified to avoid interpretation uncertainties. Secondly, the importance of mandatory reporting regulations concerning gratification receipts is crucial in realizing transparency in corruption prevention. Furthermore, precise gradation is needed regarding the elements of the articles and the threat of punishment for bribery and gratification offenses, including distinguishing between various types of gratification. To sustain effective law enforcement, it is recommended that the government evaluates Article 12B Paragraph (1) and undertakes reconstruction in accordance with the outlined suggestions. These steps are expected to address the regulatory overlaps between bribery and gratification, while strengthening the legal foundation to comprehensively combat corruption offenses.

Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming

Building on the Uses and Gratification Theory (U>), a mixed-method approach was employed to investigate the influencing mechanisms of different viewer-streamer interactions on viewers' product purchase and gift-giving intentions. In study 1, we collected 331 valid questionnaires and examined the proposed quantitative model through SmartPLS 3.3.3. The quantitative findings from study 1 revealed the role of telepresence and trust in streamers that influence viewers' product purchase and gift-giving intentions. In study 2, we conducted 20 in-depth interviews to further explain the mechanisms of viewer-streamer interaction strategies on product purchasing and gift-giving intentions through three types of gratification (i.e., process gratification, social gratification, and content gratification). The current study has implications for streamers to conduct appropriate interaction strategies and achieve better monetisation targets.

Motivasi Konsumen Remaja Surabaya dalam Menggunakan Tiktok Live Video Shopping

Teenagers are the top consumer group and a potential market for the online retail sector. Teenagers are the age group that adopts technology the fastest, so they stand to gain the most from the availability of online shopping sites. This study was created by adapting earlier research that was done on live shopping broadcasts or live video shopping by Ma, Andersson, and Pitz in 2021. Both studies attempt to explain why viewers are devoted to particular channels by putting forth three types of connected consumer gratification in live shopping broadcasts. Hedonic motivation, utilitarian motivation, and social motivation are three different types of gratification. The method used in this study is descriptive qualitative. Data collection techniques start from data collection, data reduction, data presentation, and conclusions. From seven informants of high school / K students in the city of Surabaya. The results show that in the utilitarian motivation of Surabaya adolescent consumers get information and product picture more clearly thanks to live shopping broadcasts. On hedonic motivation, sellers on the direct shopping channel became the main factor that led to entertainment satisfaction during watching the live shopping channel. While social motivation in Tiktok LVS has a small role for Surabaya teenagers in using Tiktok LVS. Social interaction between seller-buyer is not an important issue regarding the audience's motivation to engage in watching certain channels on Tiktok LVS.
 Keywords: Online shop, consumer satisfaction, Tiktok Live Video Shopping

Exploring the antecedents of trust in electronic word-of-mouth platform: The perspective on gratification and positive emotion.

Frequent human-media interaction via the electronic word-of-mouth (e-wom) platform, trust is acknowledged as an ongoing challenge. This study aimed to understand users' trust in the e-wom platform based on uses and gratifications theory and stimulus-organism-response (S-O-R) paradigm. Utilitarian gratification (perceived information quality and perceived privacy protection) was regarded as stimulus, social gratification (sense of social belonging and sense of self-esteem) and positive emotion as organism, and platform trust as response. Data was acquired from 268 users in China using a questionnaire survey, and the PLS-SEM was used to further analyze the results. The results indicated that there is a hierarchy relationship between types of gratifications. That is, utilitarian gratification is a premise of social gratification. Moreover, sense of self-esteem and positive emotion have a mediating effect between perceived information quality and platform trust. Sense of social belonging and positive emotion have a mediating effect between perceived privacy protection and platform trust. This study not only broadened trust between human and media, but also purposed a hierarchy relationship of different types of gratifications in e-wom platform.

Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos.

The coronavirus (COVID-19) pandemic and recent economic recession have been impacting many people’s mental health. The experience of social distancing created new hardships for people who already reported symptoms of depression or anxiety. In these circumstances, new technologies, such as immersive virtual reality (VR) videos, could serve as useful tools for facilitating interactions, emotional sharing, and information processing within a virtual environment. In this study, researchers aimed to enrich the information processing literature by focusing on the uses and gratifications of 360-degree VR videos during the pandemic. Through employing survey research with 1422 participants located in the U.S. and structural equation modeling for data analysis, this study found that five types of gratification, including utilitarian (i.e., navigation), hedonic (i.e., enjoyment), sensual (i.e., realism), social (i.e., community), and symbolic (i.e., coolness), significantly motivated users to use such immersive videos. Simultaneously, data demonstrated that these five types of gratification could influence users’ cognitive engagement with virtual content. In addition, such VR engagement facilitated users’ positive attitudes toward immersive videos and continued usage of them. The findings provided practical implications for COVID-19 global recovery as well.

Exploring the Relationships Among Gratifications-Sought, Social Media Usage, and Social Support Among Chinese Temporary Migrants

Based on a uses and gratifications 2.0 approach, this study identified three social and psychological gratifications (i.e., entertainment, information seeking, socializing) and four affordance-related gratifications (i.e., immediate contacts, controllability, bandwagon, and being there) that motivated Chinese temporary migrants to use social media. Both types of gratifications were positively linked to social media usage among temporary migrants. Social media usage positively predicted social support, while different patterns of social media usage were related to different types of social support.

Competing for the Audience’s Time: Comparing Science News with Health News and Political News

Science and health news are closely related to the public’s science literacy, and political news is very popular in Taiwan. The existing literature does not include studies that examine how science, health, and political news satisfy individuals’ various gratifications. This study adopted niche theory to compare science, health, and political news regarding each news type’s capabilities to fulfill individuals’ needs for four different types of gratifications. The study used two methods: the first involved conducting 23 intensive interviews, and the second utilized a nationwide telephone survey, from which this study obtained 949 valid questionnaires.

From passive consumption of media goods to active use of media brands: on value generation and other differences

Analyses of business models and media consumption within the traditions of media economics and media management explicitly –but mostly implicitly– rely on the representation of a media consumer that rationally pursues the maximisation of utility. Such concept provides the basis for the generalised understanding of the passive consumer of media goods, motivated by subjective wants, needs and preferences. Yet, the digitalisation of media production and distribution has fundamentally changed consumers, producers and their relationship. Users of digital media platforms select, purchase or attend the output of media providers, and leave traces of their digital activities for marketers and advertisers. In addition, they supply content, rate, comment, and share or promote among their network the offers of media providers. The increasing variety of media providers are better understood as brands proposing different value generating activities rather than substitute products at different prices. Critically and by drawing from literature from a variety of research traditions, including political economy of communication, sociology, philosophy and marketing, this theoretical paper discusses the features of the active user of media brands, the hypothetical recipient of the business models of digital media services such as YouTube, Google, Netflix, Amazon Video or Facebook. It is argued that practical knowledge, affect, different types of gratifications and universal values, which are guiding principles for a better life, should be taken into account

From passive consumption of media goods to active use of media brands: on value generation and other differences

Analyses of business models and media consumption within the traditions of media economics and media management explicitly –but mostly implicitly– rely on the representation of a media consumer that rationally pursues the maximisation of utility. Such concept provides the basis for the generalised understanding of the passive consumer of media goods, motivated by subjective wants, needs and preferences. Yet, the digitalisation of media production and distribution has fundamentally changed consumers, producers and their relationship. Users of digital media platforms select, purchase or attend the output of media providers, and leave traces of their digital activities for marketers and advertisers. In addition, they supply content, rate, comment, and share or promote among their network the offers of media providers. The increasing variety of media providers are better understood as brands proposing different value generating activities rather than substitute products at different prices. Critically and by drawing from literature from a variety of research traditions, including political economy of communication, sociology, philosophy and marketing, this theoretical paper discusses the features of the active user of media brands, the hypothetical recipient of the business models of digital media services such as YouTube, Google, Netflix, Amazon Video or Facebook. It is argued that practical knowledge, affect, different types of gratifications and universal values, which are guiding principles for a better life, should be taken into account

From passive consumption of media goods to active use of media brands: on value generation and other differences

Analyses of business models and media consumption within the traditions of media economics and media management explicitly –but mostly implicitly– rely on the representation of a media consumer that rationally pursues the maximisation of utility. Such concept provides the basis for the generalised understanding of the passive consumer of media goods, motivated by subjective wants, needs and preferences. Yet, the digitalisation of media production and distribution has fundamentally changed consumers, producers and their relationship. Users of digital media platforms select, purchase or attend the output of media providers, and leave traces of their digital activities for marketers and advertisers. In addition, they supply content, rate, comment, and share or promote among their network the offers of media providers. The increasing variety of media providers are better understood as brands proposing different value generating activities rather than substitute products at different prices. Critically and by drawing from literature from a variety of research traditions, including political economy of communication, sociology, philosophy and marketing, this theoretical paper discusses the features of the active user of media brands, the hypothetical recipient of the business models of digital media services such as YouTube, Google, Netflix, Amazon Video or Facebook. It is argued that practical knowledge, affect, different types of gratifications and universal values, which are guiding principles for a better life, should be taken into account

Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters

ABSTRACT As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. In the context of a natural disaster, this study examines how publics respond to CSR-based initiatives by way of mobile corporate social responsibility (mCSR), including gratifications, social media engagement, perceived CSR motives, and the relationship outcomes as associated with mCSR practice. An online survey was conducted by sampling with 1,433 nationally representative adults in the United States. Findings indicated that four broad types of gratification, such as technological convenience, social interaction, recreation, and information exchange, significantly influenced relationship outcomes such as satisfaction, commitment, distrust, trust, and control mutuality. Results also demonstrated that perceived CSR motives and social media engagement on mobile devices were significantly related to relationship outcomes, providing empirical evidence for the important role that potential mCSR communications can play in engaging publics and cultivating relationships during natural disasters.

Understanding social networking sites continuance

PurposeThe purpose of this paper is to develop a theoretical model to investigate the determinants of continuance intention toward social networking sites (SNSs) by integrating the perspectives of the uses and gratifications theory, perceived interactivity and network externalities.Design/methodology/approachData collected from 255 Facebook users in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement model and the structural model.FindingsThe findings reveal that emotional gratifications and social gratifications are the key predictors of users’ continuance intention toward SNSs. Further, the results indicate that perceived network size, perceived complementarity, machine interactivity and person interactivity influence information gratifications significantly, while perceived complementarity, machine interactivity and person interactivity exert positive effects on emotional gratifications. Finally, the results show that machine interactivity and person interactivity impact social gratifications positively, whereas perceived network size and perceived complementarity affect machine interactivity and person interactivity significantly.Originality/valueThis study is one of the earliest research inquiries to examine the effects of various types of gratifications on continuance intention. It is also one of the earliest studies to identify the antecedents of gratifications from social factors and technological attributes simultaneously.

Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications

Prior studies have shown that gratifications exert significant effects on the sustained use of an information system by individuals. However, the roles of different gratifications vary in predicting continuance usage in different research contexts. Also, less attention has been paid to how gratifications affect the continuance intention to use WeChat. The purpose of this study is to examine the effects of different gratifications on the continuance intention to use WeChat in China. Based on the uses and gratifications theory, a theoretical model is developed, which identifies four types of gratification: hedonic gratification, social gratification, utilitarian gratification and technology gratification. Data were collected via a questionnaire survey from 297 WeChat users in China, and further analyzed using PLS-SEM. The results show that, technology gratification (media appeal) has the greatest effect on the continuance intention to use WeChat, followed by hedonic gratification (perceived enjoyment) and utilitarian gratification (information sharing).

Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK

This study examines the intention of environmentally-oriented social enterprises to continue using Green IS (an eco-localization website here) in Herefordshire located in the West Midlands region of the United Kingdom. The Herefordshire Greenlinks (HGL) Association is a local business community that operates primarily through the HGL Website in order to help local social enterprises find and trade local eco-friendly goods and services. It is an example of a market-based approach to solving social and environmental issues that is inspired by a bottom-up view of community development and eco-localization. Based on the theory of uses and gratification of media use and the new environmental paradigm, we propose a research model that outlines the various factors contributing to intention to continue using an eco-localization website. The research model and its associated hypotheses were empirically tested using a dataset generated from a survey of 83 small social enterprises. The results demonstrate the importance of three different types of gratification --- content, social and performance gratification as well as users' environmental concerns in determining the intention to continue using an eco-localization website. This study contributes to the Green IS literature by extending research to the social sector environment, and it also provides practical insight for designers of such community-led eco-localization websites.

Uses and gratifications of social media: a comparison of microblog and WeChat

Purpose – The purpose of this study is to explore the general and specific gratifications obtained from using microblog and WeChat. Design/methodology/approach – To shed light on the difference of gratifications to use microblog and WeChat, 18 interviews with social media users in China were conducted. Findings – Results reveal that three types of gratifications were obtained from using both microblog and WeChat: content gratification, social gratification and hedonic gratification. Also, the strength and components of each gratification for microblog and WeChat were different. Content gratification plays the most salient role in using microblog, while social gratification is the most important for WeChat usage. In addition, content gratification of microblog usage is related to information seeking and information sharing, while social gratification of WeChat usage is constituted by private social networking and convenient communication. Furthermore, content gratification of WeChat usage refers to high-quality information provided and information sharing, and entertainment and passing time develop hedonic gratification of microblog usage, while that of WeChat usage refers to entertainment. Originality/value – Extant research has mainly focused on the gratifications of one social media and lacks studies comparing the motivations in using different social media. Also, only little research has identified the components of different gratifications and how they affect the adoption of different social media. The current study attempts to fill these research gaps.

Emotional Gratification in Entertainment Experience. Why Viewers of Movies and Television Series Find it Rewarding to Experience Emotions

This article presents four studies designed to assess different types of gratifications that can be associated with the experience of emotions in movie and television audiences. Exploratory and confirmatory factor analyses of a pool of statements derived from qualitative interviews revealed three factors that reflect rewarding feelings: 1) fun, 2) thrill, and 3) empathic sadness, and four factors that reflect the role of emotional media experiences within the broader context of individuals' social and cognitive needs: 4) contemplative emotional experiences, 5) emotional engagement with characters, 6) social sharing of emotions, and 7) vicarious release of emotions. Validation analyses showed that the scales developed to assess these factors are predicted by the experience of emotions and meta-emotions and served in turn to predict different aspects of positive content evaluation. Results are discussed with regard to theoretical issues including entertainment audiences' voluntary exposure to unpleasant feelings, and the role of entertainment in psychosocial need satisfaction and eudaimonic wellbeing.

The Use of Media Entertainment and Emotional Gratification

The use of entertainment media is often assumed to be motivated by individuals’ desire to experience emotions. Entertainment audiences want experiences that make them laugh or cry, or keep them at the edge of their seats. But why exactly do individuals seek emotional media experiences, and what types of gratifications do they obtain from such experiences? An overview of research on emotional gratifications shows that emotions can be gratifying on different levels ranging from simple hedonistic gratifications to more complex gratifications such as the satisfaction of social and cognitive needs. An integrative framework is outlined that aims at a more systematic understanding of emotional gratifications, and their influence on media use.