This article presents some theoretical reflections on the conceptual corpus of La ventana indiscreta, asomándose a la experiencia del arte, a research-creation project that gave rise to the CREACOM Laboratory for Creation in Knowledge Management and Social Innovation and the university TV and radio series La Ventana Indiscreta. Asomándonos a la Experiencia del Arte; a space that articulated the relationship between teaching, research and production in the arts of the Faculty of Integrated Arts of the Universidad del Valle and the project of Cultural Policies of the University, allowing the participation of art audiences and their daily experience with the mediation of technologies and communication strategies. Achieving a transversal bet from research to production and broadcasting in university media. At the end of this article we offer a synthetic analysis of the systematization presented by one of the members of the base team, leaving the promise of a second article that gathers a new proposal of systematization of the process.