TV Companies Research Articles

Strategic Agility and Performance of Pay Television Industry in Kenya.

The Pay TV market in Kenya operates in a highly competitive business environment, which in turn calls for aggressiveness and more efficient ways of keeping the business afloat. Advancement in technology also comes with several options for Pay TV customers such as online streaming which poses more threat to the market. This research seeks to assess the influence of strategic agility on the performance of the Kenyan Pay TV industry using Multichoice Kenya Limited as the case study. The objectives of this study were to establish the influence of leadership agility, determine the influence cultural agility, assess the influence of business agility, and to determine the influence of career agility on organizational performance in the Kenyan Pay TV industry. The study is of great significance to the government of Kenya since the improved performance of the Pay TV companies can generate more revenue for the government in form of taxes and license fees. New and existing Pay TV companies may also benefit from this study by employing agile strategies for competitive advantage as well as getting more information on how to handle uncertain situations in the business environment. Additionally, academicians who may want to research more on strategic agility may benefit by accessing more information from this study. The concept of strategic agility has not been sufficiently researched especially on the variables such as leadership agility, cultural agility, business agility, career agility and how they influence organizational performance. This research was anchored on four theories namely; The Great Man Theory, Theory of Change, Theory of Constraints, and the Broaden and Build Theory. The reviewed literature on these theories indicates that there is a positive influence of strategic agility on organizational performance. This is a cross-sectional study which involves 60 employees with managerial roles. Descriptive design was used in this study adopting qualitative and quantitative methods. Data collection was done through closed and open-ended questionnaires, keeping a register of questionnaire distribution and feedback collection. A pilot study was carried out to determine the accuracy, clarity and relevance of the study questionnaire. Data analysis was carried using SPSS (V29) and multiple regression analysis. The study found that leadership agility, cultural agility business agility and career agility all have a significant effect on the performance of Pay TV firms in Kenya. The top leadership of firms in Pay TV industry should establish cross-cultural collaboration initiatives to encourage knowledge-sharing and teamwork among employees from different cultural backgrounds, foster a culture that encourages and rewards agile leadership behaviors, such as risk-taking and experimentation and encourage leaders to seek mentorship and coaching to enhance their agility capabilities, should invest in technology and infrastructure that support flexibility and adaptability in responding to market changes and also develop cross-functional teams that can quickly adapt to changing business requirements and address emerging challenges, implement career development plans and pathways that align with the organization's strategic objectives and employees' career aspiration and encourage a growth mindset among employees.

An emerging market multinational Company's internationalization: From original equipment manufacturer to global brand leader

AbstractWe examine an emerging market multinational company's (EMNC's) transformation from an original equipment manufacturer (OEM) to an original brand manufacturer (OBM) and global leader. Our longitudinal study of Hisense—China's largest TV company (and the world's third largest) spans three decades and involves detailed interviews with over 50 executives. We study how the company's global value chain network evolved, how it reconfigured its organization, upgraded its capabilities, and enhanced its brand reputation. We develop propositions that may contribute to improved explanations for an EMNC's internationalization sequence, development of competitive advantages, overseas management practices, and brand building.

Proactive personality and organizational support in television industry: Their roles in creativity.

Employee creativity is important for TV companies because it can improve organizational performance and increase success and survival based on the ability to create innovations. In response to this, field reporters who work for TV companies also need high creativity in facing the challenges of their work and in creating innovations. This research aims to test the roles of perceived organizational support, proactive personality, the meaning of work, and work engagement in affecting employee creativity. The total numbers of respondents were 119 selected from 14 private television companies in Indonesia. The method in this study is a quantitative approach using the Partial Least Square (PLS) analysis tool with the SmartPls 3.0 application. Most of the hypotheses of this study show significant results. However, there is one finding that a proactive personality is not able to strengthen employee creativity. This indicates that employees' behavior at work is sometimes different from the personality. This study is the first to look at news reporters' employee creativity using the suggested model. As a result, organizations can use the study's findings as a starting point to determine the best strategy for fostering creativity within their workforce.

Университетские медиа как коммуникационный инструмент в период пандемии «COVID-19»

The article deals with the implementation of corporate communications of «SUSU-TV» TV and Radio Company during the lockdown. This period was associated with restrictions due to the pandemic caused by COVID-19. The analysis of the content of the work of the main departments of TV and Radio Company in the new conditions of communication strategies, caused by digital transformation and mediatization of all educational processes, is herein presented. The research presents a scientific review of established theories and approaches related to the phenomenon of corporate media and the specifics of their practical application, related to the emerging trends in the new media space. The article considers substantial and structural changes in the activities of «SUSU-TV» during the transition to new media formats, as well as the creation and implementation of projects, relevant to the pandemic period. An analysis was made of leading media projects created specifically during the lockdown period to improve the quality of information and awareness of the student audience on the hottest issues. The specific experience of the television and radio company during the pandemic is presented, and the key changes in the forms and genres of the main projects are shown. The experience of the transition to mass media resources, and the strengthening of the presence in the social network VKontakte, popular among young people, are also shown. An attempt was made to evaluate the effectiveness of the transformation in relation to the student media consumers, and to identify the peculiaritiesof reflection and involvement of the student audience. As a result, the main results of the communication activities of the TV and radio company are reflected, and the effectiveness of the selected tools of work is justified.

Television broadcasting of the Sumy region during the period of martial law: problems and challenges

Introduction. From the first day of Russia’s full-scale invasion of Ukraine, the majority of regional broadcasters and program service providers of Sumy Oblast found themselves in the zone of active hostilities. Therefore, the description of the work of border regional broadcasters during martial law is extremely relevant. Relevance of the study. The proposed study will provide an opportunity to learn the practical experience of border regional TV broadcasters of Sumy Oblast in war conditions, to identify problem areas that need to be eliminated, and the reactions of the media community and the state to them. Methodology. During the work on the research, a number of general scientific methods and techniques were used, including interviews with the heads of regional TV channels of Sumy Oblast, monitoring, content analysis, descriptive, analysis and synthesis. Results. It was found that the majority of TV and radio companies and software service providers of the Sumy region work today in difficult financial and economic conditions, their activities are affected by such factors as a lack of personnel; danger during business trips; emotional burnout and anxiety disorders; loss of confidence in financial stability; end of grant support and inability to finance work; stoppage of the advertising market; attacks on websites; loss of competitive advantages in the media environment. In addition, the threat of a repeated attack by the Russian army from the north and north-east is not excluded; new intense attacks on critical infrastructure will lead to blackouts and the absence of communication and the Internet. Despite this, the TRC of the region showed considerable solidarity in the most acute period, did not stop broadcasting and continue to work. Although it is becoming more and more difficult to do this every day. Currently, private media survive on the principle: «Make money for salaries or close the company» The financial component comes to the fore, which is a dangerous signal. As for the Public Broadcaster, the reformation (creation of a system of regional HUBs) worsened the position of regional branches. Regional broadcasters on the ground are currently not associated as separate “players”. Therefore, under such conditions, regional television companies cannot be as efficient as possible and fully fulfill their task of providing citizens with high-quality information services. Conclusions. The state already needs to think about the perspective of regional broadcasters’ functioning and their support, especially those broadcasters who work in border areas and are an informational outpost of Ukraine.

ОПЫТ РАЗМЕЩЕНИЯ НОВОСТНЫХ МАТЕРИАЛОВ В ФОРМАТЕ КОРОТКИХ ВИДЕО КИТАЙСКИМИ ТЕЛЕКАНАЛАМИ НА ПЛАТФОРМЕ DOUYIN

Due to the sanctions imposed on Russia in 2022, the broadcasting of state-owned Russian TV channels was banned in many countries. In response to the changing media environment, Russian TV companies are compelled to explore new markets worldwide to provide information about the Russian Federation. The authors identify China as a key alternative to the lost markets, given the booming Chinese media industry that offers a variety of news consumption options to the audience. Among these options, short online videos have gained significant popularity, with Douyin emerging as one of the most successful short-video platforms. This article analyzes the evolution of this phenomenon in the People’s Republic of China (PRC) and aims to observe the reasons behind the format’s popularity among the Chinese audience. The relevance of this paper lies in the necessity to study effective and legitimate methods of news production on Chinese internet platforms for Russian TV companies. Analyzing a total of 5765 posts, the authors focus on the topics, length, and content creation methods used by three television companies (CCTV, Henan TV, Shanghai Dragon TV) when posting news on the social media platform Douyin. Additionally, a review of the regulations governing the work of Chinese and foreign media in China has been carried out. The study describes the distinctive features and development strategies of the accounts of these TV channels and concludes with recommendations that Russian media can utilize in adapting news content for well-known Chinese online platforms.

Role of Media in Addressing the Challenges of Climate Change in the Rice-Wheat Cropping Zone in the Punjab Province, Pakistan

The objective of this research was to analyze the role of media information in addressing the challenges of climate change in the rice-wheat cropping zone in the Punjab province, Pakistan. The study specifically analyzed the relationship between information sources and the impact of climate change. The study was conducted in the central region of the Punjab province, Pakistan. Data collection was done by multi-stage sampling from the rice-wheat crop zone of Punjab. In the 1st stage, three districts i.e., Narowal, Gujranwala, and Sialkot were selected randomly from the central Punjab region. One tehsil was randomly selected at the 2nd stage from each district. Six union councils (UCs) at the 3rd stage were picked at random; two from each tehsil. In the 4th stage, four villages from each UC were selected by systematic random sampling. At the 5th stage, 17 farmers were selected randomly from each village (480 farmers in total). Data were collected by the face-to-face administration of a structured questionnaire and were analysed by SPSS version 21. The outcome of the present investigation has revealed that the fellow farmers (x̅=2.24 ± 0.54), private companies (dealers of fertilizer pesticides) (x̅ =1.70 ± 0.74), burji /wall chalking (x̅ =1.53±0.66), TV (x̅=1.47±0.72), field assistant/Agri. officer of the dept. of Agriculture (x̅=1.43 ± 0.52) and mobile phone (x̅=1.42 ± 0.64) was ranked 1st to 6th, respectively, as sources of information concerning climate change. Moreover, the results of the logistic regression model showed that the sources of information, i.e., TV, mobile, Zarai digest, fellow farmers, and private companies, had a positive and significant role (P0.05) in adopting the coping strategies to cope with the climate changes while radio had a non-significant influence. The study concludes that credible and need-based information sources are the core priority of climate-affected areas. It is a dire need to address these challenges through rapid implementation of cost-effective resources to minimize the loss of climate change

Employment of Public Relations Programs in Awareness of the Sdanese Womens Rights

Because of the importance of spreading peace and social cohesion, especially with the spread of deviant ideas and destructive sects in society, this study aims to know the role of "Zain Communications Company" television advertisements during the month of Ramadan in spreading peace and cohesion within Saudi society. To achieve the objectives of the research, this study relied on the survey method (quantitative and qualitative) for a sample of (300) individuals and analyzed four models of the TV company's advertisements that were published during the month of Ramadan. The data was collected and analyzed, and one of the most important results of the study: Zain's interest in publishing awareness ads that call for peace and spread cohesion in society by raising social issues in a distinctive dramatic musical style that affects the beliefs and behavior of the Saudi public, and Zain's ads fought racism and extremism between Islam and Christianity. Also, the results revealed that Zain's Ramadan advertisements urged the promotion of social values ​​such as cooperation, solidarity, and spreading hope and optimism among Saudi society during crises.

ПРАКТИЧНІ АСПЕКТИ СУЧАСНОГО АНТИКРИЗОВОГО ФІНАНСОВОГО МЕНЕДЖМЕНТУ

The essence and impact of crises on the activities and future of enterprises are studied, a critical analysis of scientific and applied sources on anti-crisis financial management is conducted, it is found that crises can occur at all stages of the enterprise life cycle. For early recognition of the signs and causes of the crisis in the enterprise, its prevention and elimination, it is necessary to use special methods of comprehensive diagnosis of the state of the enterprise. It is revealed that in the process of anti-crisis financial management a number of tasks are solved: adaptation to the environment; redistribution of resources; strengthening the company’s market position; formation of strategic vision of managers. Measures on anti-crisis financial management are considered on the example of two companies, the common feature of which is that a comprehensive financial analysis of each of them showed very contradictory results. It is proposed to introduce an early warning system in the framework of anti-crisis financial management, as the typical problems of most companies are ineffective risk management because of late detection and neutralization. It is proposed to create an early warning system based on a system of balanced scorecard, supplemented by an innovative component. Based on the developed strategic map of MS Trade Ukraine LLC, the main target indicators were determined, to which the rating method was applied. The analysis showed almost the lowest limit of satisfactory efficiency of MS Trade Ukraine LLC and the fact that the biggest problems are with the financial component. A system of anti-crisis management measures has been developed for NOVA TV and Radio Company LLC: delegation of powers; reporting optimization; detailing information; updating of reporting; reduction of costs, among which it is first proposed to improve the automation of enterprise accounting, as well as to establish a budgeting system and management accounting in general. All standard directories and analysts of the system are set up for management accounting, budgets are developed, the data of which are used to form the main report of the system, which is called «Management balance sheet». Such measures allowed to provide up-to-date information on accounting and management accounting and analysis, as well as significantly reduce the complexity of collecting data required for management, and automatically transform the collected information into the form required by top management. Also, NOVA TV and Radio Company LLC has been offered ways to optimize the budget process, which allows for high-quality modeling and forecasting of business development on the basis of mathematical models. The introduction of a specialized budgeting contour helped to quickly compile the cash flow budget, expenditure and revenue budget, forecast balance, minimize the human factor in the preparation of financial statements, make full use of the strategy (plan the budget based on previous periods, taking into account factors).

Problems of automation of the broadcasting and production complex

In the TV and radio industry, the efficiency of the hardware and software of broadcast production complexes is the basis of competitive advantage, and therefore, in the context of global digitalization, television industry companies face the task of constantly improving broadcast production complexes. Such improvement is largely provided by new technologies, some of which are aimed at automating broadcasting processes. In the article, the author analyzes the existing problems of automation of broadcast production complexes and concludes that such problems are caused by the desire of TV and radio companies to replace the traditional approach to the production of programs using a team of specialists with software. However, the effectiveness of this approach is questionable, especially if the release of the program is associated with live work, where in an uncertain situation it is not possible to react promptly to any events using automated software. Hence, automation of production processes in the field of broadcasting becomes an effective and economical technology only with the correct configuration of the software and careful calculation of automation prospects. The real prospects for automation of broadcast production complexes are currently in almost unexplored areas for the television sphere - the areas of voice control, which is based on artificial intelligence based on various algorithms for training artificial neural networks, which requires additional study and development of an appropriate model adapted to a specific task.

Factors Motivating Binge-Watching of TV Series Among College Students

The Rapid growth of Internet-based TV companies has transformed the way of video consumption, Internet-Based TV companies are releasing an entire series of programmes at once, which leads consumers to watch the TV series at once or three to four episodes at one sitting. This phenomenon gained popularity due to the development of platforms such as Netflix, Hulu, HBO GO, Amazon Prime, Disney+, and Apple TV (Winland, 2012). Students are spending less time devoted to academic pursuits. Research studies have indicated that students are heavily distracted from their academic pursuits due to binge-watching, with many students spending almost 8 hours per week on binge-watching. Based on an extensive literature review, a glaring gap was noticed in assessing binge-watching behaviour among Indian students. Hence, the paper aims to explore various factors that influence college students’ attitudes towards binge-watching. The study is grounded on four different stimuli that influence Binge-watching: enjoyment, escapism, social influence and convenient access. Design/Methodology/Approach: The present study is a descriptive research design. Quantitative methods were used for the collection and analysis of data. A structured questionnaire based on pre-validated scales was used as a research instrument. The respondents were from the student community across India. Analysis was based on correlation and multiple regression analysis.Originality: The paper significantly contributes to the understanding of factors influencing binge-watching attitudes among students in India. There is a huge dearth of literature concerning binge-watching in India. Findings: The findings of the study indicate that escapism, enjoyment greatly motivate students to spend more time binge-watching. As per the survey, we found out that college students don`t binge-watch because of convenient access and social influence.

Symbolic Violence against Persons with Disabilities in the Trans TV Official Program Ngobrol Asal on YouTube

Social media is a communication tool that can disseminate or spread a culture, including YouTube. It has become a meeting place for various people from different backgrounds. However, YouTube becomes an arena where dominant groups exercise power over other groups. Trans TV company has the capital that can create a habitus that oppresses other groups. Through the ‘Ngobrol Asal' program, Trans TV tries to maintain its position. The program indicates the existence of symbolic violence against people with disabilities. Disability discrimination issues have been in the spotlight throughout history. Through the modernization of communication tools, discrimination of persons with disabilities occurs smoothly. Komeng, the actor, performs a comedy that refers to the symbolic violence against Daus Mini as a person with a disability whose limitations turn into a joke that indirectly impacts the negative perception of people with disabilities. This study uses qualitative research methods. This study uses the perspective of Stuart Hall's Representation Theory to reveal the meaning of the scene and Bourdieu's Theory of Symbolic Violence to explain comedic content, which is an arena for the practice of symbolic violence. The results of this study indicate the existence of symbolic violence in the 'Ngobrol Asal' program. This can be seen in Komeng's jokes, representing Daus Mini as a small child who cannot contribute to society. The limitation of Daus Mini as the actor is interpreted as a disgrace to the family or the surrounding environment. Trans TV as a capital owner, uses YouTube as a battle arena to maintain its position, regardless of the impact on people with disabilities.
 Keywords: Symbolic violence, Disability, YouTube, Trans TV, Representation

Instagram as One of Generation Z's Choice of Health Information Sources in Indonesia

Social media is a communication tool that can disseminate or spread a culture, including YouTube. It has become a meeting place for various people from different backgrounds. However, YouTube becomes an arena where dominant groups exercise power over other groups. Trans TV company has the capital that can create a habitus that oppresses other groups. Through the ‘Ngobrol Asal' program, Trans TV tries to maintain its position. The program indicates the existence of symbolic violence against people with disabilities. Disability discrimination issues have been in the spotlight throughout history. Through the modernization of communication tools, discrimination of persons with disabilities occurs smoothly. Komeng, the actor, performs a comedy that refers to the symbolic violence against Daus Mini as a person with a disability whose limitations turn into a joke that indirectly impacts the negative perception of people with disabilities. This study uses qualitative research methods. This study uses the perspective of Stuart Hall's Representation Theory to reveal the meaning of the scene and Bourdieu's Theory of Symbolic Violence to explain comedic content, which is an arena for the practice of symbolic violence. The results of this study indicate the existence of symbolic violence in the 'Ngobrol Asal' program. This can be seen in Komeng's jokes, representing Daus Mini as a small child who cannot contribute to society. The limitation of Daus Mini as the actor is interpreted as a disgrace to the family or the surrounding environment. Trans TV as a capital owner, uses YouTube as a battle arena to maintain its position, regardless of the impact on people with disabilities.
 Keywords: Symbolic violence, Disability, YouTube, Trans TV, Representation

The Problems of Media Strategy Transformation of Russian Regional Television Broadcasting Companies in the Context of the Crisis of Traditional Media

The article deals with the problems faced by the regional television market in the context of the growing popularity of new media and the transition of Russia to a digital broadcasting format. Regional and municipal television broadcasting, having lost traditional platforms for promoting their content, faced the necessity to develop new platforms in a short time. The new media environment required regional TV companies to review the promotion concepts. The author of the article is the developer of one of such concepts of rebranding and relaunching a regional television studio in a new format, and, based on practical experience, analyzes the factors and difficulties of transformation of media strategies of regional TV companies. Five blocks of problems were identified as a result of testing of the concept of a new regional broadcasting. They include: project management, its staffing and financial support, analysis and interpretation of modern media measurements, transition to new video content formats adapted to digital platforms.

Assessment reliability parameters of the DVB-T2 broadcasting station’s equipment with local content insertion

Local content modification provided to subscribers of the terrestrial digital television signal is necessary to provide the technical possibility of organizing inserts of local content signals, such as TV programs of regional broadcasters, as well as information on emergency situations. Broadcast multiplexes of federal TV programs are designed for use within the corresponding time zone (A, B, C, D, M). In each time zone, there are a number of regions, in each of which there are local TV and radio companies that produce local content that must be delivered to the subscribers of the whole subject. The task of embedding/modifying content at each remote transmitting station is performed by an inserter or local content insertion device (ETSI TS 102773). The reliability parameters of the restorable system for organizing terrestrial television broadcasting at a remote station with the content modification were calculated in this article. Tables and a graph of the broadcasting system states are presented, on the basis of which, systems of Kolmogorov differential equations are compiled. It was found that additional redundancy organized by connecting the output stream from the RX1 receiver directly to the transmitting device allows for a 2.5-fold increase in the average operating time between failures, as well as an increase in the availability factor by 5.26 percent. All calculations were performed using the SimInTech software package. The influence of automatic redundancy of the local content inserter and the transmitter on the occurrence of errors in the stream that affect the quality of the output signal is considered. The relationship between the availability factor and the components of the quality of service parameter – SAE, SDE and SIE is determined.

Assessing the environmental impacts of wildlife television programmes

Abstract Wildlife TV programmes reach very large global audiences, but it is hard to measure their benefits for the natural world. The commercial need to entertain as well as inform means that many films omit the presence and impacts of people, giving the false impression that we do not affect the natural world. Many wildlife film‐makers want to address the linked climate and biodiversity emergencies, but the obligation to be impartial has made some broadcasters reluctant to commission and show films that seek to change people's behaviour. Internet video streaming services are less constrained, but commercial considerations do apply. Privately funded programmes need not be commercially successful or editorially impartial. They can be distributed over the internet, independently of broadcasters. Increasingly, impact producers are being employed as key components in wider campaigns, to maximise their effect. Mainstream TV companies are starting to follow. Making international wildlife programmes entails a large carbon footprint, much of it due to travel. Many broadcasters and production companies are committing to become carbon‐neutral. Programme‐makers would welcome research that helps them maximise the real‐world impacts of their films and quantifies positive changes for nature. A free Plain Language Summary can be found within the Supporting Information of this article.

Netflix en Argentina: expansión acelerada y producción local escasa

El objetivo del artículo es analizar el desarrollo de Netflix en Argentina dando cuenta de su penetración en el mercado, sus estrategias empresariales, el marco regulatorio en el que opera, la composición de su catálogo local y el consumo de sus abonados. En lo que refiere al catálogo, se analizó “Netflix Originals”, sección donde la compañía incluye aquellos contenidos que considera más atractivos dentro de su oferta. La hipótesis principal es que la expansión acelerada que tuvo la plataforma en Argentina, apuntalada con acuerdos con las principales telefónicas y operadoras de televisión paga, no fue acompañada de una estrategia destinada a desarrollar la producción de contenidos locales.

Management Priorities of Audiovisual Student Projects during the COVID-crisis

COVID-crisis has made significant changes in the educational process of many coun-tries, including the need for new management decisions that would solve the complex problem of accelerating the development of online resources for distance learning. Management, particularly in education, is valuable when it is able to combine both general and specific goals. Especially when it comes to a specific educational process for training future TV and radio journalists, advertisers and PR-managers, screenwrit-ers and directors, sound directors, TV presenters, film and cameramen. The peculiarity of these professions is the combination of both creative and technological components of production and placement of professional audio-video content, i.e. content pro-duced by TV and radio companies, film or TV studios, advertising agencies, and aimed at a mass audience. One of the basic priorities in training such specialists is, first of all, the practice, which is based on the planned implementation of educational audiovisual projects and the ability to put them into effect in certain circumstances, including COVID-crisis caused by COVID-19 virus. Therefore, the aim of the article is to hypothesize how to build a productive distance educational strategy in the condi-tions of COVID-crisis, which specifically affected the quality of practical training of specialists in the field of audiovisual media and arts in Ukraine.

Overview of the documentary film "The first audio recording of Kazakh music. Road of people"

Kazakh traditional music has been the research object for many scientists from Russia, Germany, Great Britain, Hungary, Japan, the United States, and other countries. In the 20th century, due to the establishment of Soviet power, the territory of Kazakhstan was closed for research by foreigners. Simultaneously, such a combination of events contributed to preserving materials collected before the Great October Socialist Revolution. Therefore, today it is vital for the World and Kazakh ethnomusicology to consider unknown materials and scientific sources. Various foreign archives contain materials unknown to Kazakh ethnomusicologists about Kazakh traditional music collected on researchers’ and traveler’s expeditions since the end of the XVIII century. Recordings of the German ethnographer-anthropologist R. Karutz were found in 2016 by the film crew of the Interstate TV and Radio Company “Mir”, and analyzed and published by the doctor of Art studies S. I. Utegalieva in the book” Turkestan collection of songs and instrumental pieces collected by R. Karutz (1905)”. These recordings prove that there are sources about Kazakh traditional music that can change the opinion about the historical significance of the Kazakh culture in the Central Asian region. The famous turcologist Efim Rezvan presented the records in the Pushkin Museum in St. Petersburg. It turned out that the original cylinders with authentic recordings are currently stored in the archive of the Berlin Museum of Visual Anthropology and Ethnology. This article reviews the documentary film "Road of People: The First Audio Recording of Kazakh Music", and sheds light on the possible prospects of studying the problem of research the Kazakh traditional music. Today, the Berlin Phonogram Archive contains samples of music from all over the world, the first recording dates back to 1900. The collection of wax cylinders by Richard Karutz is kept in the Department of Ethnomusycology, Visual Anthropology at the Berlin Phonogram Archive of the Ethnological Museum in Berlin. The collection is well preserved, and according to its curator Dr. Ricarda Kopal, there are 16 wax cylinders from Turkestan, an area of ​​now southern Kazakhstan, which R. Karuts crossed during his expedition. The film crew brought digital copies of the recordings to Almaty for further study. Kazakh and international scientists and performers, professors and doctors of sciences: S. Utegalieva, T. Togzhanov, A. Berdibay (Kazakhstan), I. Saurova (Karakalpak Autonomous Republic), R. Abdullaev (Uzbekistan) and others were involved to decipher, analyze, describe and evaluate the musical and artistic content of the recordings. The whole process was documented in the film, which was worked on by a whole team of professional journalists, the script was written by Timur Sandybaev and Askar Alimzhanov, directed by Kanat Yessenamanov.

Human resource orchestration in partnership companies: a multiple case study

Objective: The purpose of this case study is to develop a model of the process of human resource orchestration in partnership companies in order to create the innovative TV programs and to achieve the business results. Method / Approach: Two kinds of partnership such as mergers & acquisitions, and strategic alliances at the TV media companies provide input for a multiple case study approach. Firstly, the TV media company that conducts Merger and Acquisition (M&A) with the local TV Company. Secondly, the company conducts the strategic partnership with the foreign the news TV Company. Findings – The company owner who is part of the company's leaders is central figures who has the ability to consolidate the actions of company leaders in conducting human orchestration. In the case of collaboration with foreign companies, the best aspects of the integration of the culture of the company and partners affect the success of the process of knowledge transfer and implementation in the creation of innovative TV programs. In addition, the developed model is expected to reduce the company failures in building the partnership. Research limitations / implications - This research is an extension of resource orchestration research by investigating the role of owner and company leaders in conducting human resource orchestration during the transition period. Practical implications – The company leaders can use this model to be applied to the partnership programs through maintaining dynamic relationships with the partners in order to improve the human resource competency through transfer of knowledge for the creation of innovative and quality products and achieving the profitable business performance. Originality / value - There is no research that examines the role of leaders (owners and leaders of companies) in managing human resources in the transition period after establishing a partnership. The proposed model emphasizes their ability to orchestrate human resources in the context of knowledge transfer, the creation of TV programs and the business results. How to Cite this Article Pubmed Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. resource orchestration in partnership companies: a multiple case study. SRP. 2020; 11(5): 814-822. doi:10.31838/srp.2020.5.120 Web Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. resource orchestration in partnership companies: a multiple case study. http://www.sysrevpharm.org/?mno=132218 [Access: March 30, 2021]. doi:10.31838/srp.2020.5.120 AMA (American Medical Association) Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. resource orchestration in partnership companies: a multiple case study. SRP. 2020; 11(5): 814-822. doi:10.31838/srp.2020.5.120 Vancouver/ICMJE Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. resource orchestration in partnership companies: a multiple case study. SRP. (2020), [cited March 30, 2021]; 11(5): 814-822. doi:10.31838/srp.2020.5.120 Harvard Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati (2020) resource orchestration in partnership companies: a multiple case study. SRP, 11 (5), 814-822. doi:10.31838/srp.2020.5.120 Turabian Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. 2020. resource orchestration in partnership companies: a multiple case Reviews in Pharmacy, 11 (5), 814-822. doi:10.31838/srp.2020.5.120 Chicago Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. Human resource orchestration in partnership companies: a multiple case study. Systematic Reviews in Pharmacy 11 (2020), 814-822. doi:10.31838/srp.2020.5.120 MLA (The Modern Language Association) Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati. Human resource orchestration in partnership companies: a multiple case study. Systematic Reviews in Pharmacy 11.5 (2020), 814-822. Print. doi:10.31838/srp.2020.5.120 APA (American Psychological Association) Style Juliani Dyah Trisnawati, Indrianawati Usman, Dwi Ratmawati (2020) resource orchestration in partnership companies: a multiple case Reviews in Pharmacy, 11 (5), 814-822. doi:10.31838/srp.2020.5.120