The vast majority of the roughly half-million elected officials in the U.S. occupy local offices, however, research examining how they get elected to remains scant. The present study examines turnout in local elections, focusing on the effects of electoral rules, the competitiveness of local races, and whether and how place matters. Based on a sample of roughly 10,000 mayoral elections, this study represents the most systematic empirical analysis of local turnout to date. While we find substantial differences in turnout across rural towns, suburbs, and central cities, these differences are largely explained by electoral and contextual factors that are unevenly distributed across the local landscape. Though election timing is far and away the most important factor, uncontested mayoral races, local elections in states with restrictive voting laws as well as those mid-sized municipalities are associated with significantly lower turnout.