The author present the phenomenon of memory politics, which is a key aspect of forming and maintaining national identity, as well as determining the foreign policy priorities of the Republic of Azerbaijan. In the context of Azerbaijan, a country with a rich history and cultural heritage, the translation of memory policy plays a significant role in shaping the image of the state in the international arena. Consideration of the peculiarities of this process allows for a deeper understanding of Azerbaijan's foreign policy strategy, its interaction with other countries and international organizations, as well as the influence of historical heritage on contemporary political decisions. The export of national culture, its promotion abroad and the formation of a positive image of the country contribute to the creation of a favorable foreign policy environment. This allows the country not only to preserve its identity, but also to interact with other cultures within the global cultural space. The author presents the strategy of constructing a model of Azerbaijani cultural memory policy in foreign policy and the ways of its realization, which also serves to consolidate society and build a new model of national identity formed after the collapse of the Soviet Union. This model includes both a number of features characteristic of the former Soviet republics and specific provisions distinguishing the Republic of Azerbaijan. In this sense, the political and cultural processes taking place in Russia's neighboring states are of particular interest to researchers, allowing them to build a competent attitude to the current processes affecting society both in Azerbaijan and in Russia, which is home to a large Turkic-speaking population, including ethnic Azerbaijanis.