Trust In E-commerce Research Articles

A Large Language Model and Qualitative Comparative Analysis-Based Study of Trust in E-Commerce

The primary goal of this study is to predict and analyze customer trust in e-commerce by leveraging neural computation within large language models (LLMs) alongside configurational approaches. We employ LLMs to predict trust levels based on customer reviews, applying artificial intelligence to analyze key aspects of the e-commerce experience, such as customer service, refund processes, item quality, and shipping. To extend beyond predictive performance, we integrate Qualitative Comparative Analysis (QCA) to identify the causal relationships between trust and various stages of the customer journey, including selection, delivery, and post-purchase support (recovery). This dual approach not only showcases the power of neural computation in predicting trust outcomes but also provides a deeper understanding of how specific configurations of customer experience elements contribute to either positive or negative trust. By combining machine learning techniques and QCA, this study contributes to the application of LLMs and configurational approaches, offering novel insights into the drivers of trust in e-commerce.

Adoption of E-Wallets among Students: Trust and Social Influence in E-Commerce

E-commerce introduces the e-wallet payment transaction system as an innovation that offers convenience and security for consumers in purchasing goods and services online. This research explores the influence of trust in social environments in fostering the intention of students in Central Java, Indonesia, to use e-wallets, utilizing technology theories such as the Technology Acceptance Model (TAM). A quantitative study was conducted through an online survey among students. Purposive sampling was employed as the sampling technique, and data were analyzed using the Partial Least Squares (PLS) approach within Structural Equation Modeling (SEM) analysis. The study found that the factors of trust and social influence significantly impact the intention to use e-wallets, with trust even playing a supportive role in fostering this intention alongside other factors. These findings will assist service providers in enhancing e-wallet services with new innovations tailored to user needs.

Factors Influencing Customers Trust In B2C E-Commerce and Their Relationship with Business Sustainability

Factors Influencing Customers Trust In B2C E-Commerce and Their Relationship with Business Sustainability

Reviews, trust, and customer experience in online marketplaces: the case of Mercado Libre Colombia

PurposeThe research focuses on the crucial role of online reviews in shaping consumer trust in e-commerce platforms, examining the impact of perceived authentic and fake reviews on purchasing decisions and platform reputation. It assesses how consumers perceive review authenticity and quality and their effects on trust levels in reviews, marketplaces, and reputation systems. It also explores the relationship between trust forms and overall experiences.Design/methodologyA quantitative approach is employed, utilizing a questionnaire distributed to recent Mercado Libre buyers. To test hypotheses, data from 326 valid responses are analyzed using confirmatory factor analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM).FindingsFindings reveal that fake review perception negatively affects trust in rating systems, while high-quality reviews positively influence all trust forms. Customer experience is directly impacted by trust in marketplaces and rating systems, indicating a mediation effect of trust in the rating system on the relationship between fake review perception and customer experience.Research limitations/implicationsLimitations include using a convenience sample and focusing on trust in the rating system rather than reviews or the marketplace, suggesting avenues for future research. Practical implications include recommendations to ensure review quality, enhance rating system controls, and promote review usage in the purchase process.OriginalityThe study addresses a timely and relevant gap in understanding the impact of reviews on e-commerce trust, particularly within the context of Latin America and Mercado Libre’s dominance in the region’s e-commerce landscape.

Social Media and Vaccine Intention: The Case of Kuwait

Purpose: The COVID-19 pandemic has underscored our heavy reliance on social media platforms for primary information. Misinformation related to the pandemic has significantly affected behaviors related to vaccine hesitancy and overall business confidence. This study uses the extended Information Motivation Behavior (IMB) model to examine the impact of pandemic-era social media usage on vaccine hesitancy and trust in e-commerce.Study design/methodology/approach: Structural equation modeling is used to assess the extended IMB model. Sample and data: Online survey data from a diverse cross-section of the Kuwaiti population during the pandemic's peak. Results: Findings highlight the substantial influence of factors such as knowledge, motivation, observational learning-driven motivation, behavioral skills, social media usage, engagement, and consumption on vaccine willingness. This, in turn, significantly impacts trust in e-commerce. Notably, social media use, consumption, and engagement have adverse effects on health behavior, with observational learning-driven motivation being the most influential.Originality/value: This study is one of the few empirical studies that examine and test the impact of e-commerce on the Kuwaiti population during and after the COVID-19 pandemic. The results of this study display the shift in consumer behavior during the pandemic.Research limitations/implications: The study emphasizes the importance of accurate vaccine information dissemination on social media to counter misinformation, ultimately fostering an informed society and contributing to e-commerce growth.

Managing consumer trust in e-commerce: evidence from advanced versus emerging markets

Managing consumer trust in e-commerce: evidence from advanced versus emerging markets

IMPACT OF ONLINE PAYMENT SYSTEMS ON CUSTOMER TRUST AND LOYALTY IN E-COMMERCE ANALYZING SECURITY AND CONVENIENCE

This study systematically reviews the impact of online payment systems on customer trust and loyalty in e-commerce, adhering to PRISMA guidelines. The findings highlight the critical importance of security, convenience, and transparency in shaping customer perceptions and behaviors. Secure payment systems, featuring robust encryption and multi-factor authentication, are essential in protecting sensitive information and mitigating fraud risks, thereby enhancing customer confidence. Convenience, characterized by user-friendly interfaces, multiple payment options, and quick transaction processes, significantly improves the overall shopping experience and fosters customer satisfaction. Transaction transparency, through clear communication about charges, detailed receipts, and real-time tracking, is pivotal in building and maintaining trust. The review underscores the strong relationship between trust and loyalty, revealing that secure, convenient, and transparent payment systems are vital for achieving long-term customer loyalty. E-commerce platforms that prioritize these aspects can significantly enhance customer trust and loyalty, ensuring sustained success in the competitive digital marketplace. The study provides valuable insights and practical recommendations for e-commerce businesses to optimize their online payment systems and build lasting customer relationships.

Online Shopping Behavior: Factors Affecting Consumer Trust and Purchase Intensions in E-commerce

This is new era of shopping and buying almost anything. The customer does not have to shake a leg to secure or get hold of anything. Just a little time and few clicks on the online shopping platform will do the job. But as the offline shopping patterns have changed so have changed the shopping style and preferences of the customers. Now they have plentiful of choices, delivery preferences, types of discounts and perks. Despite of all these the people who do not shop online are a common finding. What are the reasons that they do not have trust or is trust a stable feature among whose who regularly shop online are the skeptical aspects that have been explored in this paper.

Building Consumer Trust in E-commerce : A Case Study of Flipkart

In the rapidly evolving landscape of e-commerce, consumer trust stands as a pivotal factor influencing purchasing decisions, brand loyalty, and overall business success. This case study delves into the strategies and practices adopted by Flipkart, a leading player in the Indian ecommerce sphere, to cultivate and sustain consumer trust. Through a meticulous examination backed by a sample size of 30+ respondents, this research employs statistical tools, specifically the Chi-Square test method, to scrutinize hypotheses pertaining to various dimensions of consumer trust. The study encompasses an extensive exploration of factors crucial to consumer trust in ecommerce, encompassing elements such as website security, product quality, customer service, and brand reputation. Utilizing a structured questionnaire, data is meticulously gathered from Flipkart customers, aiming to capture their perceptions and experiences with the platform. The application of the Chi-Square test method enables a thorough analysis of the interplay between different trust factors and levels of customer satisfaction. Initial findings suggest that Flipkart's strategic emphasis on robust security measures, dependable product delivery mechanisms, responsive and empathetic customer support, and coherent brand messaging significantly contributes to fostering consumer trust. Moreover, the research identifies specific strengths within Flipkart's approach to building trust, alongside areas where further enhancements could be made. By illuminating the intricate mechanisms through which Flipkart nurtures consumer trust, this study offers valuable insights for e-commerce practitioners striving to fortify customer relationships and attain a competitive edge in the digital marketplace. These insights hold significance not only for Flipkart but also for businesses operating within the broader ecommerce ecosystem, providing actionable strategies to bolster trust and drive sustainable growth.

Consumer Behavior and Trust in E-commerce

Virtual presence is one of the most significant features of live e-commerce. How to create a more immersive and attractive online shopping experience for consumers and increase purchase intention, brand awareness and consumer loyalty has become the most important concern for live brands nowadays.

Trust, Social Influence and Perceived Usefulness: Examining Online Purchase Intentions among Gen Z

The growing popularity of online shopping collides with user reservations related to trust, social influence, and perceived purchase usefulness, with such concerns acutely observable among Gen Z populations. As digital natives and prolific online users, Gen Z's purchasing patterns offer valuable insights for marketers adjusting their online strategies. This study extends the body of knowledge by examining the determinants of online purchase intentions among Gen Z thereby guiding university administrators, educators, and online retailers in crafting improved online shopping experiences. Utilizing a non-intrusive, naturalistic research setting, the study harnesses an anonymous survey methodology, and data is rigorously analyzed using Statistical Package for Social Science (SPSS). Findings indicate that trust and perceived usefulness are significantly connected to students' online purchasing decisions. This study enhances the theory of online buying habits by emphasizing trust and value in e-commerce. It advises adding trust cues and functional benefits to online portals, the key to influencing Gen Z buyers and boosting market expansion and e-shopper satisfaction.

The influence of technological preparedness on trust in e-commerce by South African SMEs with demographics as mediation variables

This study investigates the impact of Technological Preparedness on trust in e-commerce by SMEs in South Africa. The study examined the role of an organisation’s Technological Preparedness in influencing the use of e-commerce. A positivist research paradigm and quantitative research approach underpins this study. Demographical factors were used as control variables. A total of 497 respondents participated in the research, and the findings highlighted the significance of Technological Preparedness in influencing trust in e-commerce by SMEs in South Africa. The findings suggest that demographics such as Age, Gender, Education Level, Province of origin, Business Category, and Internet Experience had little or no influence on trust in e-commerce compared to Technological Preparedness. The technological limitations SMEs experience significantly influence their trust in e-commerce, impacting their adoption and usage of e-commerce in their businesses. This study contributes to the existing literature on the adoption of technology by SMEs in developing countries. It provides insights for policymakers to develop effective policies that support the usage of e-commerce by SMEs to facilitate growth and sustainability. Based on the findings, government policies should improve to focus more on addressing technological issues and empower SMEs to enhance their preparedness to adopt e-commerce.

Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce

This comprehensive meta-analysis investigates the significant factors influencing consumer decision-making in e-commerce. Predominantly focusing on the parameters of trust, perceived risk, perceived security, and electronic word-of-mouth (e-WOM), this study provides insightful revelations on their integral roles in shaping e-commerce purchasing decisions. The findings demonstrate that trust, perceived risk, perceived security, and e-WOM significantly influence consumers' e-commerce purchasing decisions. Perceived Risk plays a substantial moderating role in the relationship between Trust and e-commerce purchasing decisions, amplifying the importance of managing and minimizing risk in online transactions to cultivate consumer trust. Contrastingly, the roles of Perceived Security and e-WOM do not hold the same moderating effect on the trust-purchasing decision nexus, underscoring the direct yet unmoderated influence these factors have on e-commerce purchasing behaviors. Furthermore, The research reveals no significant size effect difference among respondents from high-income and low-income countries or between general internet users and online shoppers concerning the impact of trust on e-commerce purchasing decisions. This intriguing finding suggests the universal importance of trust in the digital purchasing landscape, irrespective of socio-economic status or the degree of e-commerce engagement. This study thus sheds new light on the complexities of e-commerce decision-making processes. It offers valuable insights for businesses aiming to enhance consumer trust and engagement in the expanding digital marketplace.

Роль современных моделей взаимодействия с потребителями в управлении развитием компаний электронной розничной торговли в контексте трансграничного бизнеса

In the era of rapid development of cross-border e-commerce, an important prerequisite for the sustainable development of e-retailers is the need to consider the establishment of a trust-based consumer relationship model. The study examines the features and characteristics of online consumer behavior, the evolution of the development of the concept of online consumer trust in cross-border e-commerce and the current online consumer trust models through desk research and observational methods. It is suggested that in order to improve the interaction with online consumers from different countries and build trust in them, companies need to consider the use of digital technology, the diversity of online shopping experience, the provision of quality service, security and the effect of perceived social presence of consumers in the online environment in the online environment.

Examining the inconsistent effect of privacy control on privacy concerns in e-commerce services: The moderating role of privacy experience and risk propensity

Consumer privacy protection has become an important issue and challenge in the development of e-commerce, and consumers' concerns for privacy may lead to negative user experiences and make them more cautious about disclosing personal information. As one of the widely adopted privacy concerns inhibiting approaches, the accumulated information privacy literature indicated that providing privacy controls may not always mitigate privacy concerns, implying that there are potential boundary conditions to be clarified. This study aims to explain the inconsistent effect of perceived privacy control on privacy concerns from the perspective of individual factor differences among consumers. We investigated the roles of trust, Internet privacy experience, and risk propensity in the relationship between perceived privacy control and privacy concerns. We collected empirical data containing 625 representative samples of Chinese consumers based on a mainstream online survey platform in China. The results suggest that trust in e-commerce partially mediates the influence of perceived privacy control on privacy concerns. Internet privacy experience positively moderates the relationship between perceived privacy control and trust in e-commerce, and both Internet privacy experience and risk propensity negatively moderate the relationship between trust in e-commerce and privacy concerns. This study extends existing information privacy and trust literature through the analysis of the mediating effect of trust and the moderating effects of consumers' individual factors. We also discuss the potential positive and negative implications of this research.

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

The Impact of Cybercrime on Consumer Trust in E-Commerce

The Impact of Cybercrime on Consumer Trust in E-Commerce

Evaluating E-Commerce Engagement Factors In Saudi Arabia: Financial Loss, Identity Theft And Privacy Policies

Purpose: The purpose of this study is to investigate the influence of financial loss, identity theft, and privacy protection policies on the willingness of tourists in Saudi Arabia to engage in e-commerce. Theoretical framework: This study examines Saudi Arabian visitors' use of e-commerce, highlighting the consequences of financial loss, identity theft, and privacy laws. The study employs Smart PLS and structured questionnaires, underpinned by a theoretical framework of trust and security, to uncover heightened fears over online identity theft. Policies protecting privacy become essential, boosting customer confidence and promoting e-commerce. The study adds to the scant amount of information in this field by emphasising the role that regulations play in maintaining transaction security and promoting user confidence. Design/Methodology/Approach: This study used a quantitative research methodology to examine the relationship between financial loss, identity theft, privacy protection policies, and the willingness to engage in e-commerce in Saudi Arabia. Structured questionnaires were used to gather data, and Smart PLS was used to analyse the results using Structural Equation Modelling (SEM). Findings: The study reveals that Saudi Arabian tourists express more concern about online identity theft than financial loss. Privacy protection policies play a pivotal role in enhancing their trust and participation in e-commerce, underscoring the importance of regulatory measures for ensuring user confidence and online transaction security. Research, Practical & Social implications: This study highlights the unique worries that Saudi Arabian internet customers have, prioritising identity theft over money loss. Policies protecting privacy become an important middleman that is essential to fostering trust and promoting e-commerce. The findings encourage more investigation into the fundamental elements influencing user choices in study. Practically speaking, companies may improve tactics by giving strong privacy safeguards top priority. In order to promote a safe and reliable e-commerce environment that benefits customers and the expansion of Saudi Arabia's online market, it is socially vital to advocate for explicit privacy legislation. Originality/value: This study is a pioneering attempt to investigate Saudi Arabian tourists' e-commerce behaviour. It adds to the scarce body of knowledge in this area by illuminating the importance of privacy protection policies in fostering consumer trust.

Building Consumer Trust in E-Commerce (Survey: Wiralodra University Students)

This study aims to analyze the influencing factors and strategies that can be used to build consumer trust in e-commerce. Through a comprehensive literature review, this study identifies factors such as transaction security, data privacy, display quality, and information quality as important elements in building consumer trust. In addition, strategies such as ability, benevolence, and integrity also play an important role in increasing consumer trust. By understanding the importance of consumer trust and implementing appropriate strategies, businesses can strengthen customer relationships, increase loyalty, and achieve sustainable growth in an increasingly competitive environment. The research method used in this study is library research. Data is collected through analyzing various literature sources, including academic journals, books, research reports, and electronic sources related to consumer trust in e-commerce. Through this method, the research can provide deep insight into the theoretical foundations and empirical findings that exist in the literature related to consumer trust in e-commerce. The results of this study reveal some significant findings related to building consumer trust in the context of e-commerce. In this study, factors such as transaction security, data privacy, display quality and information quality were identified as key elements that influence consumer trust.

Exploring the Nexus of Religiosity and Trust in E-commerce: Implications for Purchase Intentions in Pakistan

This research delved into the influence of religiosity on online shopping, exploring two dimensions: cognitive-based trust rooted in available knowledge and affect-based trust founded on emotional connections. The study considered factors such as ethnicity, education, culture, trust, risk, peer influence, attitude, and more. Notably, there is a scarcity of research in Pakistan on the impact of religion on purchase intention. A qualitative approach was adopted, the paper employs the thematic analysis based on semi-structured interviews, phenomenological technique of reviewing related literature available on e-commerce as well as religiosity, and thematic analysis were done for that number of interviews conducted and recorded. This study lays the foundation for a comprehensive investigation into the integration of Sharia principles within the realm of e-commerce. By examining the current landscape of e-commerce and the challenges faced in ensuring compliance with Sharia principles, this study highlights the critical need for a holistic and integrated approach to address these concerns. The development of relationship between religiosity and purchase intention in Pakistan could be helpful to gain the trust with endorsement of Islamic model of e-commerce. This study could be helpful for the users as well as vendors of the industry.