Trust In B2C E-commerce Research Articles

Factors Influencing Customers Trust In B2C E-Commerce and Their Relationship with Business Sustainability

Factors Influencing Customers Trust In B2C E-Commerce and Their Relationship with Business Sustainability

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Analyzing The Factors Affecting Online Trust in B2C E-commerce and Its Impact on Purchase Intention in Egypt

Segmenting B2C e-commerce consumers on the basis of consumer trust

Trust, in B2C e-commerce, has been recognized as an important barrier because of the transaction - that involves sharing of personal and financial data. It is well established that an absence of consumer online trust can have a negative impact on e-commerce, whereas unwavering trust climate can lead to business growth. This manuscript conducts a literature review and lists the determinants of trust in B2C e-commerce. The researchers intend to propose a conceptual framework for studying trust as well as segmenting consumers in the context of B2C e-commerce. This paper identifies 4 trust based consumer segments with the help of an empirical research. Proper segmentation will support brands and the marketing function in the formulation of appropriate targeting strategies to improve consumer conversion.

Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce

This article aims to develop a novel model for ranking the parameters that influence the building of trust on online shopping in the context of Iran. A multi-criteria decision making (MCDM) model based on a fuzzy analytic network process (ANP) method is developed to systematically clarify the interdependent relationships among the evaluation criteria of trust and then, scientifically evaluate the feasible parameters and rank the priorities of the trust. The results of the proposed model reveal that under the characteristics of trustor (TR) sub-factors, the most important indicator which can affect the trust is propensity to trust. Furthermore, regarding the characteristics of trustee (TE) sub-factors, data quality with a priority of 0.064 is the most important indicator. Also, in the environmental factors (EN) sub-factors, promotions and advertising with a weight of 0.151 is the most significant indicator.

A survey of the correlation between trust and reputation in electronic commerce B2C using Alexa rank

In general approaches of electronic trust in B2C e-commerce, to facilitate purchase decision process, the customers select valid brands based on the authenticity of web and regulatory mechanisms. This approach is not suitable for purchase from small companies without active brands in e-commerce. To purchase from these companies, we should follow other e-trust approaches. One of the approaches applied by information literate people is referring to valid ranking sites like Alexa rank. This study evaluates the correlation between Alexa rank and formal measures of trust in electronic space and extracts a new method for e-trust based on electronic reputation extracted from the results of existing ranking in ranking sites. To do this, 100 store websites are selected based on regulatory lists and the formal criteria of trust is measured and the correlation of these criteria with Alexa rank is compared.

The Research of Factors which Effect B2C E-Commerce Trust - Based on the Mechanism of Process

With the continuous development of Internet, e-commerce has become flourishing, among which B2C e-commerce has developed especially rapid. However, the problem of consumer trust has become one of the main factors that has hampered the development of B2C e-commerce. This paper focuses on discovering the factors which influence the consumer trust in B2C e-commerce and establishing the consumer trust model of B2C e-commerce. This paper applies the mechanism of process to the B2C e-commerce creatively, then comes up with six stages of e-commerce shopping process, and refines the impact factors for each stage, and finally builds the consumer trust model of B2C e-commerce based on the mechanism of process. As online suppliers have control in the factors I have proposed in my research, the model is helpful not only for theoretical use, but for guiding cyber-marketing practices of enterprises.

Introducing Types to Potential Online Trustors and Antecedents to Technology Trusting Beliefs in the Context of Malaysian B2C e-Commerce

Internet user, who never transacted online yet, or a potential online consumer, who has a prior online transaction or experience but with another trustee. Hence, potential online trustors are classified in this paper into two types; potential netizens (Internet users), and potential consumers (online consumers). Thereby, this paper attempts to shed a light on problems that are related to both of those potentials' types, as being the involved participants within the scope of initial trust. Abstract—Nowadays there is a constant growth in domain of business-to consumer (B2C) electronic commerce (e-Commerce). Meanwhile, this domain is facing some serious challenges and problems that are, in a wide context, associated to trust, and more particularly initial trust issue. This is because these problems are diagnosed on both potentials online consumers or trustors' types; potential netizens and potential consumers. Thus, this paper attempts to shed a light on those problems, as well as willing to distinguish between those types. Besides, trust is a crucial concept that requires more demonstration. Whereby, new kinds of trust are recently introduced to demonstrate more about this concept. Since, the antecedents of the interpersonal trusting beliefs can either contribute to the technology trusting beliefs, as being one of the introduced kinds of trust, then this paper also will investigate those antecedents in the context of initial trust in B2C E-Commerce in Malaysia.

A multitheoretical approach for solving trust problems in B2C e-commerce

Trust has been identified as a major barrier in online shopping, especially in the B2C e-commerce model. It has been studied for several years, but there is no indicator that a satisfactory solution for trust in online shopping has been achieved. A trust model is proposed in this paper in order to address this issue. It is uniquely based on five current issues (cybercrime, security, control, web interface, and a trusted third party) that impact trust, guided by four supportive theories: Semiotics, Trust in Signs, Simmelian Model of Trust and Trustworthiness. The research was accomplished with an online survey to collect data from online shoppers around the world. Structural Equation Modelling (SEM) was used to validate the trust model revealing that privacy and security of information are most important factors affecting trust in B2C e-commerce followed by web interface and control.

The dynamics of trust in B2C e-commerce: a research model and agenda

Trust is a key factor that determines the success of Business to Consumer (B2C) e-commerce transactions. Research has identified several critical factors that influence trust. These have been incorporated into the design of e-commerce web portals; however a vast majority of potential users are still wary of online business transactions. This points to the need for the development of more sophisticated and comprehensive models that can provide additional insights into the true role played by trust in the adoption of e-commerce portals. Here we do so by focusing on trust as it pertains to B2C e-commerce transactions. Pertinent issues addressed are: (1) Is trust the critical factor that makes all the difference between users accepting or rejecting a B2C portal? (2) Are there factors that could play a more critical role in user acceptance/rejection of such portals? (3) If so, what is the relevance of trust relative to these factors? The research model and agenda introduced here enable researchers to view trust in its proper perspective as part of the bigger picture of technology acceptance.

Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Reducing social uncertainty—understanding, predicting, and controlling the behavior of other people—is a central motivating force of human behavior. When rules and customs are not sufficient, people rely on trust and familiarity as primary mechanisms to reduce social uncertainty. The relative paucity of regulations and customs on the Internet makes consumer familiarity and trust especially important in the case of e-Commerce. Yet the lack of an interpersonal exchange and the one-time nature of the typical business transaction on the Internet make this kind of consumer trust unique, because trust relates to other people and is nourished through interactions with them. This study validates a four-dimensional scale of trust in the context of e-Products and revalidates it in the context of e-Services. The study then shows the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions.