This paper presents a numerical estimation procedure for the influential–imitator diffusion, an extension to the Bass model in which a population is partitioned into two segments: influentials (who influence each other) and imitators (whose choices are affected by the ones of influentials). Focusing on the estimation of the model parameters, we propose a maximum likelihood approach and investigate its numerical solvability, building on an asymptotic approximation of the underlying differential equation. Specifically, we develop a truncated series expansion, exhibiting an increasing accuracy when the spontaneous innovation decreases. After uncovering the theoretical properties of the proposed methodology, we propose a specialized block coordinate descent method for the numerical maximization of the likelihood function. Empirical and computational tests are provided using the Michell and West dataset about the cannabis consumption of a cohort of students over their second, third and fourth year at a secondary school in Glasgow. The estimated imitation pattern confirms the well-known hypothesis on peer influences, where the choices of popular children represent the leading effects to determine the habits of others.