AbstractThe polyphagous shot hole borer (PSHB) beetle, Euwallacea fornicatus (Eichhoff) (Coleoptera: Curculionidae, Scolytinae), and its phytopathogenic fungal symbiont (Fusarium euwallaceae Freeman et al.) threaten commercial and urban tree species worldwide. This pest–fungus complex has been newly discovered in the commercial deciduous fruit industry (Western Cape, South Africa), where its effect is still unknown. This study explored the impact of PSHB infestation on fruit quality and plant water‐use efficiency (WUE) – as indicated by carbon and nitrogen stable isotope ratios – of commercially cultivated Packham's Triumph pear trees within the first year of invasion, as well as changes in phenotypic plasticity (trait expression range). The impact of PSHB infestation is currently most evident in fruit quality traits, with a clear distinction between the control and most densely attacked tree categories. Fruit and leaf traits showed high variation and a significant change in phenotypic plasticity. Increased PSHB attack density was associated with smaller, duller‐toned, sweeter fruit at the time of harvest and data tended towards reduced plant WUE. Producers can expect significant variation in fruit quality and plant WUE even in hosts without branch dieback, visible plant stress or extensive beetle breeding, especially in orchards where infestations persist beyond the first year. These findings necessitate additional research to describe the long‐term impact, examine the threat to other deciduous fruit crops and cultivars and assess the need for adapted management or harvesting methods.