AbstractBackgroundUsing winter fallow fields for plant forage is important to ensure food security. Forage triticale (× Triticosecale) has higher yields than other available forage crops and can be planted widely in winter fallow fields. Recently, the planted area of forage triticale in Shanxi Province, China, has exceeded 3500 ha; however, problems such as low farmer willingness to plant (WTP) winter forage still remain.MethodsA total of 219 farmers were surveyed in Taiyuan, Lvliang, and Jinzhong. We analyzed the factors influencing farmer WTP forage triticale, focusing on personal, family, land, and cognition characteristics. We used a binary logistic regression model to quantify the influence of various factors on farmer behavior and conducted a robustness check and heterogeneity analysis.Results“Age” was negatively correlated with farmer WTP—farmers 50 years of age and older showed less WTP. “Land lease situation” was also negatively correlated with WTP. Factors that positively correlated with WTP were “land areas,” “raising of livestock,” “size of labor force,” and “development prospect.”ConclusionsMany farmers are over 50 years of age, land lessors, and have low WTP winter forage. Farmers who raise livestock and have large labor forces, huge land areas, and good cultivation prospects have a high WTP. This study identifies the factors influencing farmers' WTP to assist in the development of the forage triticale industry in the study region, improving land resource utilization and efficiency. The findings are likely to have wider relevance and application.