Modern logistical technologies—such as the Internet of Things (IoT), delivery drones, and blockchain—are increasingly employed as tools for mass surveillance, raising significant concerns about individual privacy. The traceability of logistical flows facilitates not only the tracking of products but also extends to individuals, generating data that is frequently repurposed to control or influence behavior. In smart cities, for example, citizens’ movements and consumption habits are monitored in real-time, further undermining the notion of anonymity. This trend reflects a model of “consensual surveillance,” where individuals willingly exchange personal data for perceived benefits, such as convenience or customized services, often without fully grasping the extent of its commercial exploitation. Mass surveillance raises pressing ethical issues, including risks of algorithmic bias, discrimination, and increased social control by governments or corporations. While regulatory frameworks aim to protect individual rights, they frequently struggle to keep pace with the innovation in logistical technologies. Addressing the societal challenges posed by mass surveillance requires a delicate balance between fostering technological progress and preserving fundamental liberties. Achieving this balance calls for the integration of ethical principles and the development of transparent supply chain solutions that prioritize privacy protection.
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