Transformation Of Business Processes Research Articles

Trends Affecting CRM Processes of Large Industry Companies

Abstract: Business processes in industrial companies are subject to constant change, which is why especially those companies must try to stay up to date in order to counteract the negative effects of these changes. The aim of this study was to research which developments, influencing factors and trends affect the Customer Relationship Management business processes of large industrial companies. With the help of a qualitatively oriented systematic literature research of practical studies 13 important influences were identified. The result shows that a strong customer centricity is developing in industrial companies, which will change future business processes and IT-supported business systems today and in the future. This study can serve as a starting point for further research in industrial companies that plan to modify or transform business processes.

ВЗАИМОСВЯЗЬ СОЦИАЛЬНО-ПСИХОЛОГИЧЕСКИХ И ОРГАНИЗАЦИОННЫХ АСПЕКТОВ КОРПОРАТИВНОЙ КУЛЬТУРЫ ПРОИЗВОДСТВЕННОЙ ФАРМАЦЕВТИЧЕСКОЙ КОМПАНИИ

In the context of the risks of business process transformation and digitalization of production, an important aspect is the search and implementation of new approaches to the company's human resource management system. The purpose of this study is to describe the results of a study of the relationship between the socio-psychological and organizational aspects of the corporate culture of a pharmaceutical manufacturing company and their management capabilities. The main research methods used are: system analysis, survey-questionnaire, rating-scaling and expert assessments. Factors such as the socio-psychological climate in the team and the development of sports activities in a pharmaceutical company are considered. It is shown that these aspects play an important role in strengthening corporate culture and increasing employee motivation. Taking into account socio-psychological and organizational factors in activities contributes to achieving the common goals of the employee and the employer, maintaining values that affect the level of the company's reputation. Conclusions are drawn about the need to take into account the interrelationship of socio-psychological and organizational aspects necessary for effective management of the corporate culture of a particular pharmaceutical company.

Медиаменеджмент как перспективный инструмент цифрового управления

The issues of studying the concept of media management from the point of view of its use as a tool for managing the digital transformation of business processes and the economy as a whole are considered. Approaches to the definition and content of the term “media management” are analyzed, the specifics and conditions for digitalization of the media market are explored. The key factors determining the further active development of media management and the media environment are identified, and the content of the digital transformation of the media market is revealed. The most relevant models of modern media management in digital management have been identified. The attention is paid to the study of such issues as key factors in the development of media management; media management as an integrated management tool; media as a tool for managing the digital economy; trends in digital transformation and development of media tools. Scientific works devoted to this problem have been studied. The characteristic features of media management as a modern methodology for managing business development and list promising ways to organize the management process, types and tools for using media in digital management are highlighted. An analysis of the current state of the media market is carried out, as well as a forecast for its further development within the framework of the domestic digital economy. The most promising areas of media management are proposed and key trends in media management are listed. Media management at its core is a direction of the digital economy, the transition to which has received significant attention as part of the development of the domestic system of expanded reproduction. Media management as a modern management tool is a rather multifaceted concept that largely determines the trends in the further development of the domestic media market and the digitalization of the modern economy. The growth of the media market contributes to an even more active digital reorientation of basic economic and business processes.

ПАРАДИГМА ЦИФРОВОГО МАРКЕТИНГУ

The article is devoted to the analysis of features and essence of digital marketing, and in particular the content of the modern paradigm of digital marketing. The interpretation of the concepts of digitalization (there is a process of application of digital, information and communication technologies and information on income, improvement of entrepreneurial activity, transformation of business processes, formation of the digital business environment, digitization of possible procedures and operations, etc.) and digital marketing (a set of marketing actions of the modern world. At the same time, digital marketing is a dual phenomenon, as it has a hybrid character: a certain share of functions is implemented online, and the rest - in an offline environment). The content of the modern paradigm of digital marketing is clarified - a set of ways and tools for promoting services or goods in markets using various technologies. The main advantages of digital marketing are allocated: interactivity in attracting consumers for active interaction with business structures, elimination of territorial restrictions in the implementation of the marketing goal, facilitating access to the Internet resources of the enterprise, opportunities to assess the effectiveness of marketing mechanisms and activities, use of marketing in management activities in real time. The main components of digital marketing are defined: content - chats, blogs, research, electronic newsletters, publications, electronic manuals, social networks, copies of sales pages, SEO; design - photos, images of content, diagrams, videos, infographics; statistics - leading performance indicators, analytics, conversion channels, etc.

Review of AI-Driven Solutions in Business Value and Operational Efficiency

Introduction. Artificial intelligence (AI) refers to a wide spectrum of breakthroughs that offer multiple advantages to companies in terms of increased sales. Considering the abundance of data and the significant increase in computational resources, organisations have rapidly turned to artificial intelligence (AI) to create financial benefits. Nevertheless, businesses continue to discover it is challenging to implement and employ AI in their everyday activities. Therefore, a comprehensive understanding is required due to the absence of an integrated comprehension of how artificial intelligence creates business value and what kind of corporate worth is anticipated. Aim and tasks. The study aims to review value-generating methods and explain how enterprises might use AI technology in their business activities. To accomplish its main aims, this study offers a thorough literature review. The working hypothesis claims that the use of AI can increase business value. Results. This study examines the research capabilities of AI, its use in the corporate environment, and its initial and secondary impacts. The impact of AI includes process efficiency, generating insights hidden in huge amounts of data, and transforming business processes in terms of procedural actions, operational efficiency, financial efficiency, market efficiency, and sustainability in terms of company profile. In addition to the favourable impacts, several recent cases have shown that unwanted and undesired consequences may develop in the absence of effective management procedures. These effects hurt the reputation of the businesses concerned and, in certain cases, resulted in huge fines and financial losses. Such findings increase the responsibility of AI enterprises to incorporate solutions that reduce the bias in data and algorithms at every stage of implementation. Conclusions. The role of artificial intelligence in the corporate environment in value creation and operational efficiency is extending. AI technologies can be used by companies to increase automation of corporate processes without direct interaction with customers, including applications that mean the use of AI in customer-facing services and products. Learning about the means by which AI might be employed will assist businesses in generating rational choices regarding the strength of implementing technologies in the supply chain. Assessing the possible implications of AI acceptance of artificial intelligence may enable firms to plan more successfully on a technology’s launch.

Трансформація готельно-ресторанного обслуговування в умовах цифровізації

The article is dedicated to exploring the unique aspects and primary trends in the digital transformation of hotel and restaurant services. It has been demonstrated that the increasing competition, the drive for operational efficiency, and the enhancement of customer service quality are key drivers for the adoption of digital technologies in the hotel and restaurant industry. Understanding and meeting evolving consumer expectations, such as the preference for online ordering, swift transaction processing, and personalized service, is also crucial in this digital shift. It has been established that under the influence of digitalization processes in all spheres of life, modern restaurants are actively implementing digital technologies, which allow the automation and optimization of most operational processes. Despite the growth of digital activity, domestic restaurants have yet to achieve the same pace of digitalization as other industries or similar enterprises in specific global contexts. This is evidenced by the insufficiently high share of electronic sales (about 12%) and the low implementation of BIG DATA technologies (8.9%) in the management and analytics of hotel and restaurant businesses. Research has revealed that several digitalization tools are being rapidly integrated into restaurant services, including digital marketing, the development of digital food delivery platforms (FoodTech), automated management systems, and interactive technologies. The digital transformation of business processes in food service establishments not only enables swift adaptation to market changes but also significantly enhances the competitiveness of the restaurant business. It is argued that the effectiveness of hotel and restaurant service digitalization processes depends on the choice of the most optimal balance between software tools and digital instruments and the authentic characteristics of each restaurant, the target customer base, their tastes and preferences, and the image strategy of positioning in the food service market. Keywords: digitalization, digital tools, hotel and restaurant business, automated management systems, digital transformation of hotel and restaurant services, digital marketing.

RESEARCH OF MODERN DIGITAL MARKETING TRENDS

Today's digital marketing is undergoing significant changes due to digital transformation. The article explores the key trends shaping the modern digital marketing paradigm, including process automation, content personalization, the use of big data, as well as the latest digital technologies such as VR and AR, artificial intelligence. The article pays special attention to the challenges and opportunities that companies face in the process of adapting to the digital environment. The article analyzes modern digital marketing tools. Today's digital marketing tools are essential for any business because they allow you to reach your target audience through a variety of digital channels. They provide effective interaction with customers, including personalization of communications and offers. During the study, the practical aspects of the integration of digital technologies into marketing activity with the aim of increasing its efficiency and effectiveness were determined. Modern digital marketing trends play a primary role in the development of a company's digital marketing strategy. A digital marketing strategy allows you to respond more quickly to changes in the market and adapt to new conditions, which ensures the sustainable development of the company in the conditions of the digital economy. In today's world, where digital transformation is transforming business processes and consumer habits, digital marketing is becoming a necessity for businesses in all sectors of the digital economy. An analysis of modern digital marketing trends demonstrates that automation strategies, the use of big data, personalization of content and the introduction of the latest technologies are critical for successful competition and attracting the modern consumer. Modern digital marketing tools are analyzed, the advantages of the development of digital tools in the context of digital marketing are determined and substantiated, practical aspects of the integration of the latest technologies in marketing activities are proposed to increase their effectiveness and efficiency. The integration of digital technologies and tools allows companies to quickly adapt to changing market conditions and remain competitive. This contributes to the creation of more flexible, adaptive and personalized marketing strategies that meet the modern needs of consumers. The results of the conducted studies emphasize the importance of constant improvement of marketing strategies and adaptation to rapidly changing market conditions to effectively use the potential of digital tools in marketing activities.

DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE AND ITS IMPACT ON THE ECONOMY

The development of electronic commerce positively impacts the national economy by transforming business processes and consumer experience. eCommerce provides convenient access to goods and services from anywhere in the world, reducing costs and time spent on purchases, and facilitates the expansion of market opportunities. The aim of this study is to analyze the various characteristics and dimensions of eCommerce development in Ukraine, both before and after the full-scale war, and to examine its profound impact on the economy and broader society. This investigation will consider the shifting trends, challenges, and opportunities within the digital marketplace, offering insights into how these changes influence economic performance and social dynamics. The paper presents an analysis of eCommerce in Ukraine, including the legislative definition of «electronic commerce» and the positive aspects of digitalization on the economy. It examines the effects of global and local factors on the development of eCommerce in Ukraine and provides an overview of the dynamics of Ukrainian eCommerce from 2017 to 2023 in terms of major retailers. A forecast of significant growth in eCommerce revenues by 2029 in Ukraine is provided, based on the adoption of new technologies, including artificial intelligence and blockchain solutions, as well as improvements in digital literacy, expansion of eCommerce infrastructure, changes in consumer habits, and support for small and medium-sized businesses. Based on the analysis, recommendations for post-war recovery of the eCommerce sector are proposed. Conclusions are drawn regarding the positive impact of eCommerce on businesses, the state, and consumers. Further development of eCommerce in Ukraine requires adaptation to new conditions and technological innovations, increased digital literacy, and support for small and medium enterprises in their transition to online platforms

ОЦЕНКА ГОТОВНОСТИ КОМПАНИЙ НЕФТЕГАЗОВОГО СЕКТОРА РФ ДЛЯ ПРОВЕДЕНИЯ ЦИФРОВОЙ БИЗНЕС-ТРАНСФОРМАЦИИ

This article contains the readiness of Russian companies in the oil and gas sector for digital transformation of business processes, and the assessment of the current state according to the conducted desk research. The method of analyzing digital maturity in the management of organizations is considered.

The interaction of concepts and laws of system development in the economic analysis of business entities' activities

Subject. The increasing complexity of business operation processes and rising expectations of stakeholders require rethinking the content of economic analysis of business entities’ activities. Objectives. The study aims at assessing the impact of interaction of modern concepts and laws of system development on the economic analysis of business entities’ activities. Methods. The study employs logical and systems approaches, methods of grouping, comparison, generalization, analysis, and synthesis. We apply the matrix method in the economic analysis to identify the results of interaction of the concepts under consideration and the laws of system development. Results. The analysis demonstrated that the methodology of economic analysis should be geared to solving theoretical and practical issues of the activities of business entities that take into account the transformation of business processes under the influence of digitalization, the emergence of new forms of business organization and management technologies with a focus on harmonious development, the increase in information flows and the complexity of economic information processing, systematization, and transmission. Conclusions. The economic analysis has gradually transformed into an integrated and interdisciplinary scientific discipline aimed at disclosing the problems of business processes and developing possible solutions, which ultimately boils down to developing the most rational courses of action that meet the requirements of stakeholders. The methodology of economic analysis itself is directly dependent on the laws of development and the concepts under consideration. This requires considering the manifestations of their interaction in the development of information and analytical support for the management of economic entities.

The Transformasi Proses Bisnis Produk Asuransi Rangka Kapal di Reasuransi PT. ABC

This research aims to (1) analyze the ongoing H&M insurance business process, (2) identify the root of the problems that hinder the effectiveness of the business process, (3) evaluate underwriting parameters, and (4) design a new business model in PT reinsurance. A B C. The research method used is qualitative analysis involving the Delphi method of seven H&M insurance industry experts who were chosen deliberately. The business model is explained through the Business Process Model and Notation (BPMN). Business process analysis is carried out using root-cause analysis, value-added analysis, waste analysis, and direct weighting analysis to determine the relevance of underwriting parameters. Business transformation is carried out by (1) adding significant risk parameters in the underwriting process, (2) eliminating activities that do not provide added value, (3) increasing risk analysis activities that provide added value to the business acceptance process (underwriting), (4) improving data management through optimizing administration as a data bank and system agent, and (5) implementing pricing rates to maintain stability of rates and premiums. Statistical analysis supports risk assessment and pricing rates to ensure adequate premiums required for further research. In conclusion, a holistic business process transformation accompanied by improved risk analysis and data management is needed to increase the profitability and sustainability of the ship hull insurance industry. Keywords: Ship Hull Insurance, Business Process Management, Business Process Model and Notation (BPMN), Business Process Transformation

Business Innovations and Digital Transformation: Trend, Comparative and Bibliometric Analysis

The rapid development of digital technologies, digital transformation, business innovation, and the emergence of such technologies as artificial intelligence, blockchain, the Internet of Things provides significant potential for transforming business processes and creating new innovative models. The trend analysis conducted in this article (using the Google Trends tool) around the world for 2009-2023 showed that public interest in “business innovation” was almost constant until 2021 (according to the GT Scale, it ranged from 0.25 to 0.5). After 2021, it increased (according to the GT Scale, it was more than 0.5). At the same time, public interest in “digital transformation” has significantly increased since 2014, reaching almost maximum values in 2020-2023 (0.75 – 1.00 on the GT Scale). This confirms a growing need in society to acquire new knowledge related to the ability of businesses to adapt to digital transformation, including through creating innovative developments. Unlike trend analysis, bibliometric and comparative analyses identify trends in developing interest in this topic not among ordinary citizens – users of the Google search platform ‒ but among scientists who publish the results of their research either in monographs or in authoritative peer-reviewed scientific journals indexed by leading scientometric databases. The comparative analysis conducted in the article using the Google Books Ngram Viewer (Google) tool, which displays the frequency of references to relevant terms in English-language books for 2009-2019 worldwide, showed similar trends: the persistence of scholars’ attention to business innovation, while their interest in digital transformation is growing: in 2009-2013 – a slight increase, in 2013-2019 ‒ a significant increase. In the bibliometric analysis, a five-level mechanism for limiting the research sample was applied: only English-language and most recent (for 2018-2022) scientific articles indexed by the Scopus database in the subject area of Business, Management and Accounting were subject to analysis. Based on these limitations, the research sample for the keyword “digital transformation” was reduced from 12131 to 1700 papers, and for “business innovation” from 865 to 70. The analysis of the published articles, their views and citations, carried out using the SciVal tool, fully confirmed the conclusions drawn from the trend and comparative analysis results. In terms of digital transformation, the leaders in terms of the number of papers and the number of views are Germany, Italy, the UK and the US; in terms of citations – the UK, Germany, the US, and in terms of individual scientists – Brazil and Germany. As for the topic of business innovation, the United States is the undisputed leader in all these parameters, followed by China and the United Kingdom. Some scientists from Germany and Spain also attract the attention of the academic community (in terms of views and citations). Changes in trends and research priorities in each of the studied topics were identified and described using SciVal (analysis of the reference dynamics to the top 50 keywords in articles for 2018-2023). For example, in 2023, compared to 2022, scientific interest in issues related to “value creation” (+61.5%), “incumbents” (+66.7%), “service economy” (+83.3%), “digital marketing” (+75.0%), and “design thinking” (+150.0%) increased the most. VOSviewer software made it possible to cluster the scientific work by thematic areas. The largest cluster on digital transformation relates this concept to small and medium-sized businesses and technologies, and the largest cluster on business innovation relates it to the development of small and medium-sized enterprises and the protection of property rights.

Affording digital transformation: The role of industrial Internet platform in traditional manufacturing enterprises digital transformation

This study aims to investigate the role of industrial Internet platform in facilitating the digital transformation of traditional manufacturing enterprises. While prior research has predominantly focused on industrial Internet platform enterprises, there is a noticeable dearth of research concerning traditional manufacturing enterprises lacking the resources to establish such platforms. To address this research gap, we conduct an exploratory case study and propose an affordances upgrade model that elucidates the digital business transformation process of these manufacturing enterprises leveraging industrial Internet platforms. The research findings can be summarized from two key perspectives. Firstly, the industrial Internet platform offers valuable technical support and potential opportunities for manufacturing enterprises to achieve digital business transformation through three distinct affordances: consonance, resonance, and adaptation. These affordances enable enterprises to align their operations with the capabilities and possibilities provided by the platform, thus facilitating their digital transformation. Secondly, to effectively harness these affordances, enterprises must strategically leverage the platform's technical services and systems in their production and operational practices. Through the accumulation of practical experiences, enterprises gradually transition their production modes from experience institutionalization and standardization to a state of refinement. The dynamic leapfrogging process of digital transformation in traditional manufacturing enterprises, facilitated by the industrial Internet platform, is reflected in the realization of these three affordances and their underlying resource capabilities. This research significantly contributes to the field by expanding the scope of inquiry to encompass traditional manufacturing enterprises and presenting a stage model for their digital transformation utilizing industrial Internet platform.

The role of digital technologies in enhancing competitiveness in the context of Ukraine's economic integration

Introduction. In today’s world, the role of digital technologies in enhancing competitiveness is becoming an important issue, as they not only transform business processes but also determine the success of a country in the context of economic integration. Digital technologies not only help to increase the efficiency of enterprises, but also open new opportunities for innovation, making them an important tool for improving competitive positioning in the global economic environment. The purpose of the paper is to examine the peculiarities of the use of digital technologies by modern enterprises, considering their impact on increasing competitiveness in the context of Ukraine’s economic integration. Results. The study reveals the essence of the concept of "digital technologies" and identifies their main advantages and risks in the use by modern enterprises, in particular, the impact on the efficiency of business processes and potential threats in the field of cybersecurity. The article also assesses the use of digital technologies by global enterprises. Special attention is paid to the analysis of the level of digitalization in Ukraine. The main problems faced by Ukrainian enterprises in the context of martial law and economic integration are identified. Specific ways to solve these problems are proposed the importance of improving cybersecurity, increasing digital literacy and implementing innovative strategies is emphasized. Conclusions. Prospects for further research in this area include expanding the analysis of the impact of digital technologies on various sectors of the economy and business, detailing specific examples of successful implementation of digital initiatives in enterprises, as well as further studying the integration of digital technologies in the context of martial law and military aggression in Ukraine.

TRANSFORMASI MANAJEMEN SDM MELALUI SISTEM DATABASE TERINTEGRASI (STUDI KASUS YAYASAN PENDIDIKAN X BANDUNG)

This research aims to provide insights into the role of systems in transforming the operational business processes of the foundation. In the increasingly advanced digital era, integrated database systems have become a key infrastructure in the operations of various industrial sectors, including the education sector. The X Education Foundation in Bandung utilizes a database system to transform business processes and optimize efficiency in Human Resource (HR) management. This research uses a descriptive quantitative approach with data collection methods in the form of systematically designed questionnaires using proportional purposive sampling techniques. The research results show that there has been a significant increase in terms of work time efficiency, ease of data input and processing, and the presentation of relevant information for decision-making based on objective data analysis results. This research will also provide guidelines and benefits for other Education Foundations related to the utilization of integrated database systems in better HR management.

ПАРАДИГМА ЦИФРОВОЇ ТРАНСФОРМАЦІЇ БІЗНЕС-ПРОЦЕСІВ ПІДПРИЄМСТВА

The article is devoted to the actual problem of substantiation of scientific and methodological provisions and development of practical recommendations on the paradigm of digital transformation of business processes of enterprises. It is determined that for successful operation in the market, enterprises must develop a business model to create value for customers and make a profit by the company. Five main areas covered by digital transformation are revealed: business model transformation, automation and optimization of business processes, innovation in digital products and services, empowerment and employee engagement, and customer interaction. The definition of "digital transformation" is given as the integration of digital technologies into all business areas, which radically changes the principles of enterprise operation and providing value to customers. The advantages that enterprises that make the transition to the digital transformation paradigm receive are revealed: a better understanding of market trends; expanding markets and sales channels; ensuring compliance with customer expectations and meeting their needs; increasing customer loyalty; expanding opportunities to reduce costs and increase profitability. The stages of forming a digital transformation strategy are substantiated, which consist in the following: defining the mission and strategic vision; auditing the existing business strategy; reviewing business processes to add value to the product using digital technologies; defining your own priority projects; developing a system of necessary competencies; outsourcing of functions to partners or external organizations; identification of key indicators of the organization's development and measures to implement the strategy; optimization of the management process and formation of Digital Culture; selection of the most effective digital technology. Companies that have successfully applied digital technologies to transform their business in various fields of activity are represented: Walmart in retail, Mayo Clinic – medical services, investment bank Goldman Sach, travel and hotel company Airbnb, car manufacturer Toyota.

НR-ТЕХНОЛОГІЇ В УПРАВЛІННІ ПЕРСОНАЛОМ ЯК СКЛАДОВА ФІНАНСОВО-ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Today, for some enterprises of Ukraine, there is a threat to their activities associated with active hostilities on a large territory, as well as constant cyber attacks from the Russian Federation. Also, the main factor in ensuring the company's competitiveness is the digital transformation of business processes, which ensures an increase in productivity and efficiency. The use of digital technologies in business requires more and more protection to minimize future threats from information leakage through cyber-attacks or rogue employees. Increasingly, there are cases where personnel are not responsible for disclosing information that poses a threat to the financial and economic activity of the enterprise. That is why there is a need to improve the use of HP technology in management personnel as a component of the financial and economic security of enterprises in the conditions of digital transformation. The method of writing the article is the study of HP technologies in personnel management as a component of the financial and economic security of enterprises in the conditions of digital transformation. The study of HP technologies in management personnel as a component of the financial and economic security of enterprises in the conditions of digital transformation was carried out. The advantages of HP technologies in management personnel are characterized and the importance of increased protection is emphasized. External and internal threats and risks affecting the financial and economic security of the enterprise are considered. It was determined that external threats have an unregulated nature and systematically affect the company's activities. Internal ones, in their situation, are more regulated and have local influence. It is proposed to develop the mechanism of financial and economic security of the enterprise taking into account the methods and tools of personnel management based on HR technologies. It is emphasized that for modern conditions it is important to pay considerable attention to the formation of the personnel management subsystem on the basis of HR technologies as a component of the financial and economic security of the enterprise, which ensures its strengthening. It was determined to increase the protection of information systems used by management personnel to ensure the reduction of leakage of corporate and personal information, which strengthens the financial and economic security of the enterprise.

МЕХАНИЗМ ТРАНСФОРМАЦИИ БИЗНЕС-ПРОЦЕССОВ АПК В УСЛОВИЯХ СУВЕРЕНИЗАЦИИ ПРОДОВОЛЬСТВЕННОГО ПОТЕНЦИАЛА

In the current difficult business conditions in the Russian Federation, due to the restrictive measures of unfriendly countries towards the Russian economy, there is a growing need for mechanisms to effectively increase the resilience of agricultural systems to sanctions risks, trade barriers and other external threats, reinforced by the low sovereignty of the country’s food potential. In this context, significant adaptive potential is concentrated in the transformation of business processes of economic entities that are producers of agricultural products and food, taking into account constantly changing business conditions. In this regard, the issues related to the development of a mechanism for the transformation of business processes seem relevant. The purpose of the study is to develop recommendations on the formation of the structure of the mechanism for the transformation of business processes in the agro-industrial complex in the context of the sovereignization of Russia’s food potential. The following tasks are to be solved: to assess current trends in the changing environment of food producers in Russia, in particular as a result of the establishment of barriers to Russian business; to identify key areas for ensuring the sustainable functioning of economic entities in conditions of turbulence and exogenous risks; to develop a generalized structure of the mechanism of transformation of business processes of manufacturers of agricultural products. The authors propose the structure of a distributed mechanism, represented by a risk warning system on the external contour of an economic entity that poses a threat to business process disruption; a system for responding to threats of technological process disruption, providing rapid restructuring of the entire chain of business processes; a reflection system responsible for a posteriori analysis of the operation of warning and response systems. The proposed structure of the mechanism for transforming the business processes of the agro-industrial complex can form the basis for further developments on the formation of such a mechanism and its practical use in order to adapt food producers to sanctions pressure, ensure the sustainability of production, and increase the country’s food security.

ИННОВАЦИОННЫЕ ТЕХНОЛОГИИ И ИХ ВЛИЯНИЕ НА ФОРМИРОВАНИЕ НОВЫХ МОДЕЛЕЙ БИЗНЕСА В УСЛОВИЯХ ЦИФРОВОЙ ЭКОНОМИКИ

In the context of digitalization of almost all human life processes, the transition to new business models is a natural process. Innovative technologies have become a catalyst in the transformation of business processes. This article examines the impact of new technologies on the formation of new models. At the same time, the main factors determining this process are identified. The reasons that do not allow increasing the speed of such changes are also considered. Additionally, artificial intelligence is cited as one of the main technologies of digital transition to new innovative business models.

Аналіз трансформації бізнес-процесів міжнародної компанії

The purpose of analyzing the transformation of business processes of international companies is to summarize and systematize available research, identify general trends and patterns, evaluate the efficiency of various approaches to business process transformation and develop practical recommendations for management. Assessing the impact of business process transformation on the company’s positioning in the market compared to competitors helps to understand how successfully the company adapts to changes. The purpose of analyzing the transformation of business processes of international companies is to assess their impact on various aspects of the company’s activities in order to increase its competitiveness and sustainable development. Analysis of the transformation of business processes of international companies is relevant in the context of constant changes in the global business environment. The purpose of the analysis is to assess the efficiency, risks and opportunities associated with transformation processes in international companies. The study covers various aspects, including the impact of transformation on productivity, competitiveness, risk tolerance and customer satisfaction. The transformation of business processes helps to increase the efficiency of operations and reduce costs in international companies. The introduction of new methods and technologies allows companies to maintain their competitive advantage in the international market. A clear analysis helps identify and minimize transformation-related risks, such as technological failures or managerial deficiencies. The process optimization helps to increase customer satisfaction and increase customer loyalty. Changes in the business environment require constant updating of business processes to remain competitive. Analyzing the transformation of business processes of international companies is a pivotal stage in achieving success in the face of constant changes and the need to adapt to new market challenges.