The article analyzes the economic state of the Mexican automotive industry at the beginning of the third decade of the 21st century, with a special emphasis on the obstacles preventing the further successful development of the industry. Due to the significant changes in the structure of the global automotive market that have occurred in the last decade, the Mexican automotive industry, which is one of the key manufacturing sectors in the country's GDP, requires deep technological transformation, as well as access to new promising markets in developing countries. Based on the results of an analysis of modern economic indicators and factors that significantly influence the situation in the country's automotive industry, the article proposes various opportunities for solving existing problems, which in the future will reveal the potential of the industry and bring the existing business processes within it into line with the goals of achieving a zero-emission balance CO2 and sustainable development of the world economy.
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