Training Programs For Users Research Articles

Integrated Financial Management System and Financial Control in Uganda: A Review of Issues and Concerns

Purpose: This study aimed to analyze the issues and concerns within the government’s policy on Integrated Financial Management System as a financial control in Uganda. Methodology: The study adopted a literature review approach in which the reviewers identified, assessed and studied obtainable literature from a variety of sources majorly on line and from the government libraries. Results: The review indicated that IFMS contributed to financial control in many ways, such as enhanced internal controls, improved budget execution and control as well as strengthened cash and debt management. However, a number of challenges emerged mid-way viz, resistance to change, inadequate user training, technological challenges and weak project management. To counter, the challenges there is need to strengthen change management strategies, enhance capacity building and training, improve technological infrastructure and integration, strengthen governance, and ensure strong political commitment and support. Unique contribution to theory, practice and policy: This review contributes to the understanding and further appraisal of the government policy on IFMS learning from its successes as a way of thwarting the emerging threats and failures. The review encourages for a deliberate investment in comprehensive training programs for users at all levels to ensure they understand FMIS functionalities and can utilize them effectively; regularly reporting on the IFMS performance and sharing lessons learned with key stakeholders so as to promote transparency, accountability, and continuous improvement; Developing a robust and resilient IT infrastructure and establishing robust data quality assurance processes to validate the accuracy and reliably of information entered into IFMS, ensuring decision making is based on reliable data.

Blockchain Implementation for Data Security in Digital Food Courts: Examining Socio-Economic and Environmental Impacts in the Case of Kestalan’s Digital Transformation

Blockchain technology has emerged as a transformative solution for enhancing data security in various sectors, including retail sales operations. This study explores its implementation in flexible food courts as part of digital transformation initiatives, focusing on bolstering data security, improving transparency, and streamlining sales processes. Blockchain's decentralized, immutable, and encrypted ledger addresses issues like data manipulation, fraud, and cybersecurity risks, making it particularly suitable for food courts adopting digital payment systems. Using a descriptive case study approach, the research employs interviews, direct observation, and literature reviews to examine blockchain's role in managing digital transactions, cashless payments, and real-time inventory tracking. The findings reveal that blockchain enhances data security by preventing unauthorized access, expediting transactions, and fostering customer trust through transparent, tamper-proof records. It also reduces operational inefficiencies and costs associated with data management and fraud prevention. However, challenges such as high implementation costs and a steep learning curve hinder widespread adoption. Despite these barriers, blockchain provides a robust framework for supporting digital transformation in flexible food courts, particularly among small and medium enterprises (SMEs), by ensuring secure, efficient, and transparent data management. The study recommends developing simpler, more affordable blockchain solutions tailored to SMEs and offering user training programs to facilitate smoother adoption. These advancements could pave the way for broader implementation, enhancing operational efficiency and fostering trust in digital ecosystems.

Manual wheelchair training approaches and intended training outcomes for adults who are new to wheelchair use: A scoping review.

Wheelchair training is pivotal for safety, independence, and occupational engagement in the community, yet adults coming into wheelchair use often receive insufficient or untailored training. This research aimed to understand the range and type of manual wheelchair training approaches that exist for adults commencing wheelchair use. A systematic scoping review involved searching eight electronic databases and grey literature up to September 2023. Papers relating to manual wheelchair training for adults and their caregivers were included for data extraction. Eighty-seven articles were included in this review. The International Classification of Functioning (ICF) was used to organise and analyse data related to intended training outcomes. Consumer consultation was not included in this review; however, the outcomes suggest that involving consumers in future wheelchair training research is critical to assure community participation outcomes. Data were extracted from 87 papers. Manual wheelchair training was delivered across diverse contexts encompassing varied support structures, trainer backgrounds, and technology and was commonly directed towards wheelchair users with spinal cord injury. Intended training outcomes most frequently mapped to the activity and participation component of the ICF (n= 39), followed by personal factors (n= 27), body structures and functions (n= 18), and environmental factors (n= 3), with limited focus on longer term occupational engagement outcomes. Most existing manual wheelchair training focussed on the acquisition of individual wheelchair skill and may not facilitate generalised and long-term occupational participation outcomes. Further exploration into the contexts that support occupational engagement, particularly for older adults with progressive conditions, is required to support service provision. We looked at what manual wheelchair training approaches exist for adults who need to use a manual wheelchair and what training helps people to do/achieve. We did a scoping review that looked at literature about manual wheelchair training programs for adult wheelchair users. We found 87 research papers and training programs that we included in our review. We recorded and analysed information from all the papers about the wheelchair training programs and outcomes for people who do these programs. We found that manual wheelchair training can be done in structured or ad hoc ways, can have different amounts of training, can be provided face-to-face or online, and can be given by different allied health professionals and other wheelchair users. Most training programs had short-term outcomes like learning manual wheelchair skills, being able to use the wheelchair properly, and feeling confident about using a wheelchair. Some had longer term outcomes about being able to use the manual wheelchair in everyday activities. Most people who did the training programs that we looked at in this review were manual wheelchair users with spinal cord injury. Because not many wheelchair programs have been tried with people who do not have a spinal cord injury, it is hard for occupational therapists to make recommendations about training for other people who use a manual wheelchair. Manual wheelchair training that is done in the community and made to meet the needs of individuals may help people with using their wheelchair for their everyday activities and participate in their community.

DETERMINAN FAKTOR YANG MEMENGARUHI KINERJA SISTEM INFORMASI PADA KOPERASI DI KABUPATEN BANYUMAS

Currently, technological developments are increasingly rapid and sophisticated, one of which is developments in accounting information systems. In this situation, users are required to adapt to current developments in technology because many companies are competing to advance their business. This research aims to determine the variables influencing the performance of accounting information systems in cooperatives in Banyumas Regency. Data was obtained in this research by distributing questionnaires to employees with a total of 106 respondents. The sampling technique uses purposive sampling with certain criteria. The results of this research indicate that user technical abilities, formalization of system development, user training and education programs, and top management support have a positive influence on accounting information system performance, while the work experience variable has no effect.Keywords : performance; accounting information system; cooperative;

ANALISIS EFEKTIVITAS APLIKASI BIBIT DALAM MENINGKATKAN LITERASI KEUANGAN MASYARAKAT KOTA PALEMBANG MENGGUNAKAN METODE UTAUT

The research investigates the influence of the Bibit Application on financial literacy among residents in Palembang, employing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. The findings reveal a notable improvement in users' financial understanding, with significant advancements in comprehending financial concepts, managing investments, and planning finances. The study identifies that variables such as age, educational background, and prior investment experience play a crucial role in the enhancement of financial literacy. Based on these insights, the research suggests several recommendations to further augment financial literacy through the Bibit Application. These include the integration of structured educational content within the app, providing targeted user training programs, and establishing partnerships with financial and educational institutions. The overarching aim of the study is to make a substantial contribution to the improvement of financial literacy through the application of financial technology in Palembang. By addressing the specific needs and characteristics of the user base, the study aspires to facilitate a more financially literate society capable of making informed financial decisions..

Assistive Orthosis for Paralysis People Using 3d Printing Model

Abstract: The Monoplegia is a one type of paralysis. The Monoplegia patients do not do the regularElbow Extension and Flexion activities, because weakens muscle movements, mainly due to nervedamage. This orthosis is used to externally assist patients elbow extension and flexion movements.An elbow extension and flexion assist orthosis is automatic functioning system. When the patientis shaking the fingers, vibration sensor detects the vibration and the device is extending the hand by using Linear actuator and flexion is also done by a same procedure. The prototype is design in 3d printing model which was a make the design lightweight as much possible. Consider incorporating a user-friendly control interface that allows the patient to adjust the level ofassistance or control the device based on their comfort and needs. Implement safety features to prevent sudden or unintended movements that could cause discomfort or injury .Design the orthosis to be easily adjustable to accommodate different arm sizes and shapes. Allow for customization based on the individual's specific range of motion and strength. efficient and lightweight power source, considering the need for mobility and comfort. Optimize the battery lifeto ensure the device can be used throughout the day without frequent recharging. Ensure that the materials used in the 3D printing model are durable, hypoallergenic, and lightweight .Pay attentionto the ergonomic design to maximize comfort during prolonged use. Develop a comprehensive user training program to help patients become familiar with the device and optimize its use. Ensurethat the design complies with relevant medical device regulations and standards to guarantee safetyand efficacy. Collaborate with healthcare professionals, therapists, and end-users to gather feedback and make continuousimprovements to the design. Thus the prototype will help to recoveras soon as possible from the monoplegia condition.

THE IMPACT OF THE USE OF ACCOUNTING SOFTWARE ON THE ACCURACY OF FINANCIAL INFORMATION AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF EMPLOYEES AT AL-MURABBA SOFTWARE SOLUTIONS COMPANY

In today's dynamic business landscape, the use of accounting software has become increasingly widespread, promising to enhance efficiency and accuracy in financial management processes. This study aims to know the impact of using accounting software on the accuracy of financial information within organizations. To achieve the research objectives, a questionnaire was distributed to employees of Al-Murabba Software Solutions Company, and by compiling results from both theoretical frameworks and practical insights, this research provides valuable implications for companies that aim to benefit from accounting software for financial management. It provides recommendations to improve program implementation strategies, enhance user training programs, and enhance data security measures to increase the accuracy and reliability of financial information. This study also contributes to the ongoing discourse on the role of technology in modern accounting practices and emphasizes the importance of aligning software adoption with organizational goals to achieve greater financial accuracy and effective decision-making.

Perception and Attitude towards Disaster Preparedness among Library Professionals in University of Kerala and University of Calicut: An Investigative Study

Libraries stand as crucial pillars in moulding the future generations of society, playing a foundational role in the socioeconomic development of nations. Recognizing their significance, it becomes imperative to safeguard libraries for the prosperity of the upcoming generations. Central to this responsibility is the need for libraries to be well-equipped and prepared to face potential disasters. The article delves into the study of the perception and attitude of library professionals towards disaster preparedness at the University of Kerala and the University of Calicut. The objectives encompass assessing librarians’ perception levels, examining current disaster precautions, studying awareness about disaster management authorities, evaluating awareness of rules and laws, and determining the existence of structured training programs. To gather relevant literature, diverse resources such as Google Scholar, Emerald, ProQuest, ResearchGate, ScienceDirect, conference proceedings, dissertations and theses in Library and Information Science were consulted. The study utilised a closed-ended structured questionnaire aligned with the defined objectives to collect data. The gathered data underwent tabulation and analysis using Microsoft Excel 2013 and SPSS version 21. The findings of the study revealed that library professionals possess an awareness of disasters and the necessity for preparedness, yet there seems to be a gap in translating this knowledge into practical implementation. The conclusion drawn is a call to action, emphasising the need for libraries to execute disaster awareness and training programs for both staff and users. In a world where natural calamities and unforeseen events pose a constant threat, understanding how library professionals perceive and approach disaster preparedness becomes paramount. As custodians of academic treasures, their perspectives shape the resilience of these institutions against potential disruptions. The study, therefore, serves as a critical exploration into the preparedness landscape, providing insights that extend beyond the immediate scope of libraries to contribute to the broader discourse on disaster management in academic settings.

Windows Bypass and Multilayer Security

Firstly, the abstract delves into the diverse array of bypass techniques employed by adversaries, ranging from traditional methods such as password cracking and privilege escalation to more advanced tactics like file less malware and code injection. Understanding these tactics is crucial for defenders to anticipate and counteract potential threats effectively. Secondly, the abstract highlights the limitations of singular security measures and advocates for the adoption of multilayer security strategies. By implementing a combination of preventive, detective, and corrective controls, organizations can create multiple barriers for attackers, making it significantly more challenging to compromise Windows systems. These layers may include network firewalls, intrusion detection systems, endpoint protection software, and user training programs. Moreover, the abstract emphasizes the importance of proactive security measures, such as regular software updates, vulnerability assessments, and penetration testing, to identify and address potential weaknesses before they can be exploited by attackers. Additionally, the abstract discusses the significance of user education and awareness in mitigating common attack vectors, such as phishing and social engineering.

Analysis of The Influence of Information System Applications, Digital Trainings and Technology Adoption on Financial Information System Performance

This study intends to investigate how top management support, user training programs, user technical skills, and technology advancements affect the performance of accounting information systems. This study is causal. The study's target demographic consists of retail enterprises implementing computerized systems. Data was gathered using the survey approach, which entailed sending out questionnaires. The sampling method employed is convenience sampling. Multiple linear regressions are employed in hypothesis testing. The study's findings support that technology advancements significantly impact how well the accounting information system functions. These findings align with earlier studies demonstrating how technological sophistication affects information systems' effectiveness, as determined by system utilization and user satisfaction. However, personal technical ability does not significantly influence its performance, in contrast to other research findings that show the opposite. User training programs and top management support have also been shown to dramatically influence AIS performance, following previous research indicating that training programs and management support can improve performance. Other variables not examined in this study explain most of the variation in AIS performance, suggesting the existence of different factors that also play an essential role in determining its performance.

Study of Utilization of ElectronicMedical Records in Health Service Provision at theHIV Comprehensive Care Centersin Kiambu County, Kenya

An electronic medical record system (EMR) is a digital record of health-related data for individual patients, maintained by authorized providers. Complete and timely information is crucial for informing public health decisions and improving health service delivery, particularly for HIV/AIDS. This study assessed the utilization of EMR systems in HIV comprehensive care centers in Kiambu County, Kenya. Specifically, it examined the association and predictive influence of infrastructure, technical factors, and perceived usefulness on EMR utilization. The research adopted a descriptive cross-sectional design and applied stratified random sampling to categorize 38 health facilities based on their level of care. A sample size of 186 participants was proportionally allocated to the various strata, and data was collected through questionnaires. Analysis using SPSS version 25.0 involved Chi-square tests to examine associations between variables and logistic regression analysis to assess predictive influences. The results revealed that infrastructure (χ²=24.23, p<0.05), technical factors (χ²=62.93, p<0.05), and perceived usefulness (χ²=38.55, p<0.05) had significant associations with EMR utilization and had positive predictive influences. The study concluded that upscaling EMR utilization in HIV care clinics requires a multifaceted approach. It recommended that the County Government of Kiambu implement comprehensive training programs for EMR users, increase funding for EMR infrastructure, strengthen routine maintenance of ICT equipment, and engage ICT staff at the facility level to provide on-site support and troubleshoot the systems.

Electronic information resources management in academic libraries

The paper examined electronic information resource management in academic libraries. The paper is an opinion paper based on existing and related literature. The paper provided an introduction to academic libraries and electronic information resources (EIRs) as part of its resources. Other issues discussed in the paper include the concept of electronic information resources (EIRs), types of electronic information resources, benefits of electronic information resources and services in academic libraries, electronic information resource management in academic libraries, and challenges of managing electronic information resources in academic libraries. The paper concludes that proper management of electronic information resources (EIRs) in academic libraries is imperative to guarantee that users have access to sufficient and up-to-date information. Recommendations include continuous training programs for library staff and users, user-centric support services, collaborative partnerships with faculty and researchers to understand their needs, accessibility initiatives, usage data analysis, and the continuous effort of librarians in charge of academic libraries.

Attitude and Electricity-Saving Behaviors among Household Users of Electricity in Nsukka, Nigeria

Household electricity consumption rates are increasing globally. However, saving electricity can decrease energy use, avoid wastage, and save financial resources for households. Therefore, this study was conducted to determine how attitude influences electricity-saving behaviors among household users in Nsukka District, Enugu State, Nigeria. The study adopted a descriptive survey design. A research question with corresponding null hypotheses was formulated and tested at a 0.05 level of significance. Stratified random sampling was used to select 400 household users, consisting of 206 females and 194 males. A structured questionnaire was used to collect information from the respondents. The questionnaire was validated by three experts and tested for reliability using the Cronbach alpha method. It contained respondents' personal data (biodata and demographics) and 28 items on attitudinal factors. The data obtained were analyzed to determine mean responses, and t-tests were used to test the null hypotheses at a 0.05 level of significance. The study found that gender does not influence the attitude of household users towards electricity-saving behaviors. It is recommended that government and non-government bodies organize training programs for household users of electricity to improve their attitude and promote more electricity-saving behaviors.

Цифровізація банківського сервісу як стратегічний напрям розвитку для ощадних банків

Introduction. Digital means of expanding access to financial services are currently one of the promising tools for solving important socio-economic problems and stimulating economic development. The coronavirus pandemic gave a powerful impetus to the spread of digital banking. After the decline in morbidity and the relaxation of the quarantine, activity in the use of digital channels by customers of almost all segments has remained. Problem Statement. The relevance of the study is due to the global trend to replace the branch network with a remote service in order to reduce operating costs (increase operational efficiency) provided that customers' needs for reliable, fast and cheap services are met. The purpose is to determine the potential of digitalization of the delivery channels of banking products and services for savings banks in the conditions of the latest technologies and systemic stresses. Methods. The methodology of comparative analysis, system analysis, correlation of historical data, scientific synthesis was used. The research was conducted using the methods of statistical analysis of series dynamics and factor analysis of data. Content analysis was used in the review of scientific publications and reports. Results. In Ukraine, the introduction of digital financial technologies to expand access to banking services within the framework of remote banking technologies has both a number of achievements and many problems, the solution of which requires appropriate measures taken by state authorities. A positive thing is the rapid development of computer programs for the introduction of remote banking and their implementation in the work of state banks. The still relatively low share of remote service coverage for corporate and retail customers can be singled out as bottlenecks. Other significant problems include the slow implementation of legislative and regulatory initiatives in this area, in particular those defined in the framework of the Strategy for the Development of the Financial Sector. Conclusions. The analysis showed that Ukrainian banks differ significantly in the development of remote banking services (RBS), there is a gap between leaders and outsiders in the quality and scope of remote banking services. The leading positions of PrivatBank and Sens-Bank (in certain aspects) are largely due to the legacy of the period when they were in private ownership, but since then other commercial banks have made significant progress. In working out a development strategy, banks need to provide for regular surveys of the clientele and marketing analysis of situations and the latest trends in order to predict the behavior of customers and respond adequately to their needs and behavior patterns. At the same time, banks are already able to act proactively, educating and encouraging customers to use RBS channels. International and Ukrainian experience sometimes demonstrates failures in the implementation of RBS projects. Therefore, it is advisable to implement the concept of balanced development of all product delivery channels in the savings bank with an emphasis on remote customer service, introduce user training programs, and adapt application interfaces.

Phoneme Training for Adult Cochlear Implant Users: A Review of the Literature and Study Protocol.

This study describes a protocol for a novel individualized phoneme training program for adult cochlear implant (CI) users, based on individual phoneme confusion errors. The protocol is underpinned by a literature review on phoneme training and a focus group with adult CI users. After a literature search, five studies were included for review and evaluation of quality and level of evidence. A focus group with experienced adult CI users (n = 7) was then conducted to gain insights into their experiences of auditory training post-implantation and recommendations for future training programs. The knowledge gained from the literature review and focus group was used as the foundation for a novel, individualized phoneme training program for adult CI users, for which the protocol is described in this study. A review of the literature shows that phoneme training in adult CI users has variable outcomes for on-task and off-task measures. Overall, the concept of individualized training relates to adaptive difficulty within training tasks and not to tailoring training content to participants' individual needs, as indicated by clinical outcomes. The focus group revealed that participants want to be able to track their training progress, have training content tailored to their individual needs, and expressed a preference for shorter training sessions. Using learnings from a literature review and focus group, this study describes a protocol for a novel, individualized phoneme training program for adult CI users. Study findings from this phoneme training program will be disseminated when available. https://doi.org/10.23641/asha.24392863.

Smart home cybersecurity awareness and behavioral incentives

PurposeSmart-home security involves multilayered security challenges related to smart-home devices, networks, mobile applications, cloud servers and users. However, very few studies focus on smart-home users. This paper aims to fill this gap by investigating the potential interests of adult smart-home users in cybersecurity awareness training and nonfinancial rewards that may encourage them to adopt sound cybersecurity practices.Design/methodology/approachA total of 423 smart-home users between the ages of 25 and 64 completed a survey questionnaire for this study, with 224 participants from Japan and 199 from the UK.FindingsCultural factors considerably influence adult smart-home users’ attitudes toward cybersecurity. Specifically, cultural differences impact their willingness to participate in cybersecurity awareness training, their views on the importance of cybersecurity training for children and senior citizens and their preference for nonfinancial rewards as an incentive for good cybersecurity behavior. These results highlight the need to consider cultural differences and their potential impact when developing and implementing cybersecurity programs that target smart-home users.Practical implicationsThis research has two main implications. First, it provides insights for information security professionals on the importance of designing cost-effective and time-efficient cybersecurity awareness training programs for smart-home users. Second, the findings may assist governments in establishing nonfinancial incentives to encourage greater uptake of cybersecurity practices among smart-home users.Originality/valueThe paper investigates whether adult smart-home users are willing to spend time and money to engage in cybersecurity awareness training and to encourage their children and elderly parents to participate in training, as well. In addition, the paper examines incentives, especially nonfinancial rewards, that may motivate adult smart-home users to adopt cybersecurity behaviors at home. Furthermore, the paper analyses demographic differences among smart-home users in Japan and the UK.

Improve Productivity and Quality Using Lean Six Sigma: A Case Study

Continuous improvement activities are widely deployed, applying the DMAIC cycle in the Lean Six Sigma method combined with 5s activities and industrial engineering tools such as Man-Machine chart statistics tools in DFSS (Design For Six Sigma). The results of the improvement activity must be approved and operated by the machine operator, measuring the loyalty of operators, users and system maintainers after kaizen against satisfaction criteria, technicality, usefulness and convenience are needed. This study proposes a model that com- bines the PLS - SEM method to measure user loyalty and implement a training program for users on incorrect performance results to improve CDIO stan- dards. The result is a reduction of workers at the processing line from 4 people on two shifts to 2 people, and the amount of money brought in is 10,224 USD per year. Defect of negative outside diameter decreased from 31.2% to 4.5% based on the amount of waste reduction of USD 980 per year. In terms of productivity increased from 15 units per hour per person to 30 units.

Determinants of the Acceptance of Ambon City Local Government Information Systems using the Technology Acceptance Model

The research aims to find empirical evidence on the determinants of the acceptability of Ambon City regional apparatus on implementing the Regional Government Information System (SIPD) using the Technology Acceptance Model (TAM). The research sample is SIPD users in Ambon City, with a total sample of 90 respondents. This research data was collected from a questionnaire that was measured using a Likert scale. Data were analyzed using simple linear regression analysis. The research results found empirical evidence that the perceived convenience of SIPD users affected perceptions of SIPD use in Ambon City and attitudes towards using SIPD in Ambon City, and attitudes towards SIPD use had an effect on actual SIPD use in Ambon City. This research did not find evidence of an influence between perceptions of the usefulness of SIPD on attitudes towards using SIPD in Ambon City. It means that the Ambon City regional apparatus will use SIPD in supporting development planning and regional financial management work if the apparatus perceives that SIPD is easy to use. If the regional apparatus accepts SIPD, then the regional apparatus will use the SIPD to manage development activities in Ambon City. Therefore, the government of Ambon City can be more active in socializing SIPD and holding training programs for SIPD users so that local officials can use SIPD optimally to support planning and financial management work. Keywords: . local government information system, Technology Acceptance Model, acceptability of regional apparatus.

Formative evaluation of an exercise training program for persons with multiple sclerosis who are wheelchair users

Exercise training is an effective and safe second-line therapy for improving multiple sclerosis (MS) symptoms and disease progression among adults. This study aimed to determine the appropriateness of a novel exercise training program for wheelchair users with MS. Ten wheelchair users with MS were recruited from a previous cross-sectional research study to attend one of three focus groups with 3–4 participants that lasted between 69 and 87 min. The focus groups were conducted online using a semi-structured format and participants were invited to complete an evaluation survey. During the focus groups, participants provided qualitative feedback regarding the exercise prescription, exercise modes (resistance and aerobic), training manual, exercise equipment, fitness tracker, rating scale, newsletters, logbook, and coaching. Most feedback focused on minor considerations such as avoiding the color red as it can be an issue for individuals with optic neuritis. Among quantitative evaluation survey ratings, coaching calls were rated the highest 4.7 ± 0.4 on a 5-point scale, followed by the exercise prescription (4.4 ± 0.8) and fitness tracker (4.3 ± 0.9). Focus group participants provided invaluable feedback for finalizing a novel exercise training program for wheelchair users with MS and provided focal suggestions for further improvements.

Color as a Trigger: the Effect of Chromatic Characteristics of Touch Buttons on the Motivation

The object of the study is modern smartphone users, the subject is the influence of chromatic characteristics of touch buttons on the motivation. The purpose of the study was to experimentally test the hypothesis that various chromatic characteristics of buttons that a person sees on a touch screen (their brightness, tone, saturation) can act as visual triggers and have a noticeable effect on the motivation to touch them. The experiment involved 48 people with normal color vision (24 men and 24 women) aged 19 to 21 years. The color stimuli of the experiment were developed on the basis of the PCCS color system (Practical Color Coordinate System) and included 52 shades. The analysis evaluated the frequency of occurrence of (1) individual colors; (2) groups of colors; (3) colors of a certain tone; (4) the probability of choosing a certain color out of two. The frequency of occurrence was assessed using procedures and methods of visual statistics. To estimate the probability of choosing a certain shade from two, the method of associative rules was used. The analysis showed that the most motivating are the shades with high saturation of four tones – bright blue and yellow, green and red colors. Women are more motivated by red and red-purple shades, men – by yellow, orange, green and green-blue. At the same time, the strategy of choosing one shade out of two in a pair is more predictable for women than for men. The obtained data have a wide application potential. They can be used in the design of websites, web applications, interactive educational materials, as well as training programs for users with different socio-demographic characteristics.