Qualitative research studies make up only a small portion of all publications in the food disciplines. Despite this, these approaches have offered an in-depth understanding of several food safety and food security problems over the last few decades. However, there continues to be inadequate reporting of qualitative research specific to food contexts, which results in a lack of transparency, rigour, questioning the credibility of qualitative approaches, and challenges in its uptake and synthesis. Several reviews of qualitative evidence in food safety have found reporting to be lacking in the following areas: study title, philosophical orientation, study design, researcher reflexivity, ethical approval, and qualitative analysis. In this paper, we describe the primary hurdles new qualitative researchers face in conducting and reporting research, and present practical solutions to complex qualitative challenges. For permanent and widespread changes aimed at advancing qualitative evidence in the food disciplines, we call on food educators to integrate qualitative methods training in research-based programs; journals and reviewers to appraise qualitative studies using established reporting guidelines; and appeal to academic publishers to expand current word limits to facilitate reporting of all important aspects of qualitative research.