Traditional Signage Research Articles

Geo-Navigation in Museums: Augmented Reality Application in the Geological Museum Indonesia

Navigational challenges in large buildings with multiple rooms, such as museums, often result in inefficient visitor experiences. Traditional signage and direction plans, while common, do not always effectively convey the necessary information. This paper introduces an innovative solution leveraging Augmented Reality (AR) technology to enhance navigation in such complex environments. We developed a mobile application utilizing the Immersal Software Development Kit (SDK) to facilitate interaction with the surroundings in the Bandung Geological Museum. The application serves as a digital guide, providing clear directions and route information to various rooms within the museum. Our study's findings reveal that the application not only facilitated easier navigation through its accurate room identification and route suggestions but also enhanced the overall visitor experience by making it more interactive and immersive. Furthermore, the user engagement and experience survey, encompassing a broad demographic range, highlighted a significant increase in visitor satisfaction and interaction. The application's intuitive and user-friendly interface played a key role in this enhanced engagement. The survey results reflect the application's success in meeting its main objectives, demonstrating usability, and offering an effective user interface.

Revolutionizing visual merchandising: A study on the acceptance of digital signage in Indian fashion apparel stores

Competition and evolving customers motivate fashion apparel retailers to adopt new survival strategies and provide a memorable experience. This study investigates the acceptance of digital signage among Generation Z. The researchers surveyed 254 participants on the most noticeable change from traditional signage to digital signage. Based on the significant change, the adoption of digital signage was studied using the extended UTAUT framework with additional constructs of engagement, vividness, and relative advantage. Visual merchandisers should pay attention to the vividness of videos, ads, and promotions of fashion apparel.

Introduction to Emerging Research for Informing the Design and Use of Wayfinding Systems

This issue of the Interdisciplinary Journal of Signage and Wayfinding provides findings from emerging research informing the design and use of technology and traditional signage for enhanced wayfinding in a diverse array of complex visual environments. Some of the results reported here will likely have important implications for the design and use of wayfinding systems in interior, as well as outdoors environments.

Flexible and Lightweight RGB LED Video Foil for Digital Signage

AbstractMethod reduces cost, weight, regulations, and complicated installation associated with traditional signage.

A Wrong-Way Driving Crash Risk Reduction Approach for Cost-Effective Installation of Advanced Technology Wrong-Way Driving Countermeasures

Wrong-way driving (WWD) is hazardous on high-speed limited access facilities. Traditional signage and pavement markings will not always prevent intoxicated or confused drivers from entering these facilities the wrong way. To better alert wrong-way drivers, agencies can consider WWD countermeasures equipped with advanced technologies (including warning lights and detection devices) on exit ramps. However, these countermeasures can be expensive for agencies to install on entire roadways or corridors. This paper develops an innovative WWD crash risk (WWCR) reduction approach consisting of a WWCR segment model and an optimization algorithm that can be used to help agencies decide where to install WWD countermeasures. The approach examines segments of limited access facilities to determine the interchanges where advanced technology WWD countermeasures will provide the greatest reduction in WWCR based on an agency’s available resources. A hypothetical example application of this approach is shown for the Central Florida Expressway Authority toll road network. This example shows how the WWCR reduction approach can help agencies identify the optimal investment level and high-risk locations. It also shows how the optimization algorithm can provide significant cost savings compared with equipping entire roadway segments (57% savings) or corridors (83% savings). Agencies can customize the algorithm by adding constraints to represent various scenarios and make the algorithm applicable for networks ranging from single roadways to statewide systems. This WWCR reduction approach could be utilized by agencies nationwide to help them save resources and prioritize investment.

Design of an IPTV-Based Digital Signage System

Signage is one of the most commonly used methods of advertisement. There is no business that does not have a sign. Traditionally, signage is static, in that content of the sign can never be changed. Nowadays, they use liquid-crystal displays and light-emitting diode–based video displays so that digital images, video and even streaming media can be dynamically displayed. While digital signage systems are quickly replacing traditional signage, Internet protocol television (IPTV) systems are also widespread. Components of an IPTV system include a content management system and a broadcast management system, among others. These components of IPTV systems can be used to provide content to digital signage displays as well as IPTV terminals. Therefore, this paper proposes a digital signage system based on an IPTV system.

The effect of in-vehicle warning systems on speed compliance in work zones

The purpose of this research was to evaluate the effectiveness of augmented in-vehicle speed warnings on driver behavior in work zones. The influence of three device configurations were examined as the drivers entered a work zone which was presented in a simulated driving environment. The first configuration was a control condition which used only traditional signage. The second condition had the addition of a visual in-vehicle warning while the final condition had the addition of an auditory in-vehicle warning. Results indicated that adding in-vehicle warnings did affect driver compliance to the work zone speed limit. Participants in the audio warning condition responded more quickly to the warning than those in the visual condition. Both augmented warning configurations differed significantly and were each respectively different from the drivers in the control condition. Based on these results we suggest a combination of in-vehicle warnings. Upon entry of the work zone we suggest a combined audio and visual warning message. However, after the initial entry phase, a visual warning message shows greater promise for the on-going modulation of driver speed transit.

The Effect of In-Vehicle Warning Systems on Speed Compliance in Work Zones

The purpose of this research was to evaluate the effectiveness of augmented in-vehicle information on driver behavior in work zones. In-vehicle information systems (IVISs) can increase driver awareness to an oncoming change in traffic flow and provide specific guidelines for driving speed requirements, for example. Three variations of IVISs were examined as the drivers entered a work zone in a simulated driving environment. The first was a control condition, which used only traditional signage and no IVIS. The second condition had the addition of visual in-vehicle warnings and the final condition the addition of auditory in-vehicle warnings. Results indicated that adding in-vehicle warnings did affect driver compliance to the work zone speed limit. Further, participants in the audio warning condition responded more quickly to the warning than in the visual condition. These were each respectively different from the drivers in the control condition. Conclusions and implications are discussed.

A virtual marketplace for advertising narrowcast over digital signage networks

Digital signage networks are a newly emerging form of electronic advertising technology that is rapidly growing in popularity but has received little attention in research literature. In this paper we motivate the cost reduction and increased effectiveness of advertising that is displayed and managed using digital signage networks as opposed to traditional signage. As an example, we describe a method for customizing advertising messages for particular demographics in different locations using dynamically configurable multimedia. We introduce a partially automated intermediary, namely the Digital Signage Exchange, which enables the formation of a virtual marketplace for display time on the digital signage network and facilitates collaboration between buyers and sellers. We present a concise representation for a customer's order for display time on the digital signage network and an informal business transaction management model for the exchange. This model includes support for advance bulk purchase of blocks of display time. The model also provides information to enable a counter-offer to be made to the customer when an order cannot be completely fulfilled as requested.