Use Of Traditional Media Research Articles

Strategi Komunikasi Lingkungan Ekowisata Taman Mangrove Jung Koneng Bangkalan untuk Rehabilitasi

Examining the environmental communication strategy implemented by the Payung Kuning Tourism Awareness Group as the manager of the Jung Koneng Mangrove Park in Labuhan Village, Ten District, Bangkalan. Starting from damage to the coastal environment due to the behavior of people who do not care about the sustainability of the mangrove ecosystem, as well as uncontrolled piles of rubbish, resulting in a significant decline in environmental quality. Using descriptive qualitative methods, researchers identified strategic steps in environmental communication which were grouped into four main stages, namely situation analysis, planning, media production, and action and reflection. At the situation analysis stage, Pokdarwis identified the environmental problems faced and the actors involved in mangrove rehabilitation. The planning stage involves developing a communication strategy based on local conditions, collaboration with external parties, and the use of traditional and digital media. In the media production stage, various communication channels such as social media, face-to-face discussions, and visual learning media are used to convey educational messages. The final stage, action and reflection, focuses on implementing rehabilitation activities and evaluating the impact of the communication strategies that have been implemented. Community participation not only contributes to the successful rehabilitation of the mangrove ecosystem, but also increases the community's social and economic awareness regarding ecotourism potential. Keywords: environmental communication strategy, mangrove, ecotourism, education, Jung Koneng Mangrove Park

Changes in Sources of Information about the Risks and Benefits of Cannabis in a National Cohort of US Adults from 2017 - 2021.

As more states legalize cannabis in the US, marketing from the cannabis industry and news coverage of cannabis have increased. Sources of information on cannabis can influence beliefs about risks and benefits. Yet, little is known about how the use and influence of specific sources of information have changed over time. We conducted a longitudinal study of 5053 US adults between 2017 and 2021. Participants were asked about sources of information on cannabis risks and benefits and which sources were most influential using a web-based survey at three different time points (2017, 2020, 2021). We evaluated changes in the use/influence of multiple sources of information from 2017 to 2021 and examined interactions with age, cannabis use and state cannabis legal status. The largest increases in sources of information on cannabis benefits and risks were in use of health professionals (+5.5% for benefits and +17.4% for risks). The largest declines were in use of traditional media (TV, radio, newspapers) (-12.3% and -11.4%). Use of cannabis advertisements and dispensaries/other industry sources also significantly increased. Health professionals were the most influential source of information in all three waves regardless of age, cannabis use or state legal status. Participants sought information from different sources, and increasingly relied on health professionals as a primary source, highlighting the need to train healthcare providers about cannabis risks and benefits. While fewer people used traditional media, use of industry sources increased, underscoring the need for accurate cannabis information sources.

Influence of socio-contextual factors on the link between traditional and new media use, and young people’s sexual risk behaviour in Sub-Saharan Africa: a secondary data analysis

BackgroundTraditional and new media use links to young people’s sexual risk behaviour. The social contexts of young people’s daily lives that influence media use and sexual risk behaviour are often investigated as independent causal mechanisms. We examined the link between media use and young people’s sexual risk behaviour, considering the intersecting socio-contextual factors in Sub-Saharan Africa.MethodsAge-adjusted bivariate logistic regression models tested the association between traditional media (TV, radio, and newspapers), and new media (mobile phone and online) use and sexual risk behaviour using the Demographic and Health Surveys from six Sub-Saharan African countries among unmarried sexually active youths, aged 15–24 years. Multivariate logistic regression models ascertained the media sources that had an additional influence on young people’s sexual risk behaviour, after accounting for socio-contextual factors, and knowledge about HIV and other sexually transmitted infections.ResultsSocio-contextual factors attenuated the association between media use and young people’s sexual risk behaviour in many countries. However, those who did not have access to new and traditional media were more likely to use unreliable contraceptive methods or not use contraception. Adolescents in Nigeria who did not own phones were 89% more likely to use unreliable contraceptive methods or not use any methods [(AOR = 1.89 (1.40–2.56), p < .001)], those in Angola who did not read newspapers had higher odds of not using contraception or used unreliable methods [(aOR = 1.65 (1.26–2.15), p < .001)]. Young people in Angola (aOR = 0.68 (0.56–0.83), p < .001), Cameroon [(aOR = 0.66 (0.51–0.84), p < .001)], Nigeria [(aOR = 0.72 (0.56–0.93), p = .01)], and South Africa [(aOR = 0.69 (0.49–0.98), p = .03)] who did not own phones were less likely to have 2 or more sexual partners compared to those who owned phones. Lack of internet access in Mali was associated with lower odds of having 2 or more sexual partners (aOR = 0.45 (0.29–0.70), p < .001). Traditional media use was significantly associated with transactional sex in many countries.ConclusionsMedia use is linked to sexual risk behaviour among young people in Sub-Saharan Africa. Socioeconomic inequalities, levels of globalization, as well as rural–urban disparities in access to media, underscore the need to deliver tailored and targeted sexual risk reduction interventions to young people using both traditional and new media.

Migration Challenges and Their Impact on the Primary Healthcare System-A Qualitative Research.

In 2020 it is estimated that 281 million people were international migrants. Migrants constitute a potentially vulnerable population in terms of facing discrimination, poor living and housing conditions, and insufficient access to healthcare services. Due to the armed conflict in Ukraine in 2022, almost 10 million people crossed the Polish border within a year of the outbreak of the conflict. The objective of this paper is to present the use of primary healthcare services by people migrating from Ukraine to Poland and identify the barriers in access to healthcare by this group of persons. This study used a qualitative research technique in the form of an expert interview using individual in-depth interviews (IDI). The study group consisted of professionally active primary healthcare providers (doctors, nurses, and facility managers) in Poland. Research was carried out in the areas regarding the availability of healthcare, the potential threats and challenges, and possible system solutions. The results showed that the most common cause for doctor's appointments among migrants are respiratory infections, including COVID-19. Many cases were related to back pain, mainly resulting from the physical work of the patients. Additionally, some barriers to access and the provision of healthcare services for patients from Ukraine were identified. The majority (75%) of respondents indicated language as a significant barrier when providing services. Based on the study results, we recommend creating a dedicated website and telephone hotline for this group of persons as well as the use of traditional media to distribute information about access to healthcare services. It is also essential to focus on assistance for older people, since they may experience more difficulties with language and navigating the healthcare system.

Differentiating the relationships between traditional and new media use and sleep quality during the COVID-19 pandemic: roles of psychological distress and age.

Numerous studies have consistently demonstrated a decline in sleep quality during the COVID-19 pandemic. The primary objective of this study is to explore the impact of engaging with pertinent epidemic information through the media amid the COVID-19 crisis on individuals' sleep quality and the underlying mechanisms through which this influence operates. An online cross-sectional study design was employed. A total of 1,063 British adults (36.2% males; M age = 38.85, SD age = 13.36, ranging from 18 to 77 years old) participated in the study and completed our questionnaires, which included media usage frequency during the pandemic, the 10-item Kessler Psychological Distress Scale (K10), the Insomnia Severity Index (ISI), and the Ten-item Personality Inventory (TIPI). Pearson's correlation analyses indicated that there was no significant correlation between COVID-19-related traditional media use (television, radio, newspaper) and psychological distress or sleep quality. However, exposure to information related to COVID-19 through new media use (Facebook, Tik Tok, Twitter) was correlated with greater psychological distress and poorer sleep quality. A moderated mediation analysis showed that psychological distress fully mediated the relationship between new media use and poor sleep, which was moderated by age, with the association between psychological distress and poor sleep quality being stronger among older adults. Exposure to information of COVID-19 via new (but not traditional) media use deteriorated sleep quality through greater psychological distress, and this relationship was stronger among older adults.

The Implementation of Traditional Game Media to Enhance Social-Emotional Relationships Between Elementary School Students

The research investigated using traditional gaming media to strengthen social and emotional connections among primary school students. The research focuses on enhancing values such as collaboration, understanding, and empathy through traditional games of choice. The method used is classroom action research with the active participation of grade 5 students of SDN Sidokare IV. Traditional children's play media was chosen as an intervention tool because it contains social values such as cooperation, communication, and empathy. Data were collected through participant observation, interviews, and questionnaires to assess changes in social-emotional interactions before and after the intervention. Data analysis was carried out using a qualitative approach. The results showed that consistent use of traditional game media can significantly improve the social-emotional connection of elementary school students and strengthen the level of empathy and understanding of elementary school students. This article provides a foundation for developing more effective strategies for building learning environments that support the development of positive social relationships.

Does the Use of Media and Other Information Sources Cause the Perceived Experience of Climate Change or is it the Other Way Around?

ABSTRACT The perceived experience of climate change can be an important motivator of individual climate action. Recent scholarship argued that the use of media and other information sources is a basis of perceived experience. The current study analyzed a cross-lagged panel model to know if the use of information causes perceived experience or vice versa. Analysis of longitudinal data from a sample of Singapore residents (N = 466) showed that the use of traditional media, but not social media or interpersonal sources, explained change in perceived experience. In contrast, perceived experience explained change in the use of traditional media and interpersonal communication. We discuss these findings vis-à-vis the reinforcing spirals model of media effects and offer practical insights for climate change communicators, especially journalists.

The Role of Computer Technology as Expanded Media on Visual Art, in Malaysia: A Literature Review

Malaysian visual arts have experienced significant growth and transformation in recent years. This reflects the current development of artists experimenting with new forms and media to convey their ideas and attract the audience's interest. This article explores the role of computer technology as an expanded form of media in the context of Malaysian visual arts. This article looks at how Malaysian artists incorporate computer technology in producing their work by using technology and not expanding the boundaries of traditional media use. This article will explain how artists use computer technology as an expanded media in changing and providing a different perspective in the context of visual art in Malaysia rather than directly giving the identity of the expanded media in Malaysia. This paper aims to provide a deeper understanding of the role of computer technology in the context of Malaysian visual art and shape the future of visual arts in Malaysia.

Physical Distancing for Gay Men from People Living with HIV During the COVID-19 Pandemic

ABSTRACT The fear of COVID-19 can exacerbate social stigma and prejudice against individuals living with HIV (PLWH). This research delved into the behaviors of MSM (men who have sex with men) who practice physical-distancing from PLWH. Data from 878 respondents were collected through a web survey conducted on Korea’s largest LGBT portal site over one month in July 2022. The study examined various independent variables encompassing socioeconomic characteristics, health status, media consumption habits, and homosexual attributes of MSM. The dependent variable assessed was the extent of physical-distancing perceived by MSMs without HIV toward PLWH. The statistical analysis employed nested regression models. In Model I, it was observed that physical-distancing from PLWH decreased as the age and education level of the respondent increased. In Model II, a decrease in physical-distancing was noted among respondents with underlying health conditions. Model III indicated that increased use of traditional media corresponded to greater physical-distancing from PLWH. Lastly, Model IV revealed a reduction in physical-distancing when the respondent was themselves a person living with HIV. This study underscores the existence of physical-distancing toward PLWH within the gay community. Consequently, fostering solidarity and providing support becomes imperative to prevent the isolation of PLWH within this community.

A Deliberative Democracy Framework for Analysing Trust in Journalists: An Application to Italy

In the current public sphere, the “deliberative model of democracy” may represent both the necessary benchmark and the best lens through which to view developments in the public debate. Democracy can never become really deliberative without the active participation of news media. The assumption of this article is that if news media are to disseminate knowledge, trust in them is crucial. This article examines an aspect neglected by studies on media trust: trust in journalists. It presents the results of a longitudinal survey carried out in May and September 2020 in Italy, right at the end of the first mass Covid-19 lockdown (Wave 1) and after the first pandemic summer (Wave 2), therefore a time when there was a great need for quality information. The main findings reveal that the use of social media decreases trust in journalists; furthermore, those who mainly rely on political institutions’ social media accounts for information place less trust in journalists than those who mainly rely on journalistic sources on those platforms. Instead, the use of traditional media (radio, television, newspapers) increases trust in journalists.

Is the degree of religiosity related to community belonging and trust in society? A cross-sectional study among Muslims in Norway

IntroductionIt is unclear if the degree of religiosity within Muslim minority groups causes health inequality because of poor community belonging and lack of trust in society. We aimed to investigate the association of the degree of Muslim religiosity with community belonging and trust in society, including general trust and trust in political authorities, political power, media and monarchy. MethodsThis study had a cross-sectional design, including a random sample of 1129 men and women aged 18–85 years, originating from Muslim countries and currently living in Norway. Data were retrieved from the Norwegian Central Population Register. ResultsIn logistic regression analyses, adjusted for confounders, the degree of Muslim religiosity was not associated with general trust (crude odds ratio [OR] = 1.00, 95% confidence interval [CI]: 0.91–1.10; p = 0.90) or trust in political authorities (OR = 0.96, 95% CI: 0.87–1.06; p = 0.40) and monarchy (OR = 0.92, 95% CI: 0.84–1.00; p = 0.08). However, the degree of Muslim religiosity showed a negative association with trust in political power (OR = 0.91, 95% CI 0.83–1.00; p = 0.04) and media (OR = 0.80, 95% CI: 0.73–0.87; p < 0.01), whereas there was a positive association with community belonging (OR = 1.11, 95% CI: 1.01–1.21; p = 0.03). ConclusionA higher degree of Muslim religiosity, compared with lower, was not a barrier to trust in society or community belonging among Muslims in Norway. Hence, these findings support the use of culturally sensitive health interventions involving Muslim religiosity in reaching out to Muslim communities. Considering the negative association of the degree of Muslim religiosity with trust in political power and media, the involvement of politicians and political symbols or the use of traditional media in public health communication with this minority group should be pursued with caution.

How intergroup counter-empathy drives media consumption and engagement

PurposeSocial media is replete with malicious and unempathetic rhetoric yet few studies explain why these emotions are publicly dispersed. The purpose of the study is to investigate how the intergroup counter-empathic response called schadenfreude originates and how it prompts media consumption and engagement.Design/methodology/approachThe study consists of two field surveys of 635 in-group members of two professional sports teams and 300 residents of California and Texas with political party affiliations. The analysis uses SEM quantitative methods.FindingsDomain passion and group identification together determine the harmonious/obsessive tendencies of passion for an activity and explain the schadenfreude response toward the rival out-group. Group identification is a stronger driver of obsessive passion compared to harmonious passion. Schadenfreude directly influences the use of traditional media (TV, radio, domain websites), it triggers social media engagement (posting), and it accelerates harmonious passion's effects on social media posting.Research limitations/implicationsThe study is limited by the groups used to evaluate the research model, sports, and politics.Social implicationsThe more highly identified and passionate group members experience greater counter-empathy toward a rival. At extreme levels of group identification, obsessive passion increases at an increasing rate and may characterize extremism. Harboring feelings of schadenfreude toward the out-group prompts those with harmonious passion for an activity to more frequently engage on social media in unempathetic ways.Originality/valueThis study links the unempathetic, yet common emotion of schadenfreude with passion, intergroup dynamics, and media behavior.

Validitas dan Reliabilitas Instrumen Critical Thinking pada Pemanfaatan Media SIGUPIS di Sekolah Dasar

This development research aims to determine the validity and reliability of the critical thinking instrument for fifth grade elementary school students on the use of traditional game-based SIGUPIS media (Elementary Social Learning Song Creation). The assessment instrument developed was in the form of a questionnaire. The research subjects consisted of 3 validators and 20 fifth grade elementary school students. Data collection was carried out using a questionnaire or questionnaire technique. The data collected is in the form of data on the validity and reliability of critical thinking instruments. Data on the development of critical thinking instruments obtained through the validity test were analyzed with Aiken's v, while the data from the reliability test were analyzed with Kappa Statistics using SPSS version 16. The results showed that the validity test by the validator obtained the results of the ten statements used belonging to the high category so that the instrument is suitable for use. The reliability test shows that the alpha value is 0.967 so that the reliability of the instrument is included in the very high category. Based on the results of this study, the questionnaire instrument to find out the critical thinking of fifth grade elementary school students in utilizing SIGUPIS media based on traditional games is feasible to use.

PENINGKATAN PEMAHAMAN KONSEP PENGURANGAN BILANGAN MELALUI MEDIA PERMAINAN TRADISIONAL GAPUK

This study aims to improve students understanding of the concept of subtraction.This research is motivated by students difficulties in understanding the concept of arithmetic subtraction operations, this can be seen from the results of observations made by researchers, namely the learning process carried out has not been equipped with the use of appropriate learning media and a passive learning atmosphere, causing students understanding of the concept of reduction to be low. Therefore, thr researchers used the traditional game media gapuk in subtractin material as a solution to these problems in the hope that students understanding of concept of substraction can increase.The research method used in this research is classroom action research (PTK). This PTK is carried out in two cycles consisting of planning, implementing actions, observing and reflecting. The data analysis technique used is the class average test and the percentage of completeness. The results of this study indicate that by using the traditional game media, gapuk can improve the understanding of the concept of subtraction for class II students at SDN Curug Barang Serang, Serang Regency. This can be seen from the increase in student mastery in the first cycle 55,56 % and average value of 70,00, then increased in the second cycle, students who completed reached 83,33% and the average score was 75,56. Based on the results of the study, it can be concluded that the use of traditional gapuk game media can improve the understanding of the concept of subtraction for class II students at SDN Curug Barang Serang Regency.

Antecedents and consequences of fake news exposure: a two-panel study on how news use and different indicators of fake news exposure affect media trust

Abstract Despite abundant studies on “fake news,” the long-term consequences have been less explored. In this context, this study examines the dynamic relationship between traditional and social news media use, fake news exposure—measured as perceived fake news exposure and exposure to actual fake news stories, and mainstream media trust. We found interesting patterns across two U.S. panel survey studies. First, we found that exposure to fake news—regardless of how we measured it—decreased people’s trust in the mainstream media. Yet, we also found that while both social media and traditional news use were positively associated with exposure to actual fake news stories, only social media news use was positively associated with perceived fake news exposure. This finding implies that while many people believe that social media is the culprit of fake news exposure, traditional news use may also contribute to people’s exposure to popular fake news stories.

Leading brand communication during crises: COVID-19 lockdown at Gautrain, South Africa

Learning outcomes The learning outcomes of this study are as follows: 1. comprehending foundational dimensions of brand equity and criteria to compare the use of traditional and new media in leading brand communication appropriateness and performance; 2. understanding and evaluating implications of leading brand communications during times of crises; and 3. creating recommendations for leading brand communication preparedness and response to crises. Case overview/synopsis On 16 August 2020, Dr Barbara Jensen Vorster, Senior Executive Manager, Communications and Marketing of the Gautrain Management Agency (GMA), in Midrand South Africa, considered her dilemma of adapting their communication approach during COVID-19 and beyond the current crisis. The GMA relied on traditional media and the crisis created an opportunity to rethink their entire communications approach. It was important to the GMA communications team to keep the Gautrain commuters connected even though they might not be using the Gautrain during the lockdown of COVID-19. Jensen Vorster believed that a brand should be adaptive and continue even when a service is not running. Jensen Vorster had to lead her communications team when they were all working from home, and they had to keep commuters informed of the requirements during the different levels of lockdown in South Africa. Their various campaigns during this time purposefully communicated with commuters and the various “staying home” initiatives with the intention of lifting spirits. The communication outreach during the COVID-19 pandemic switched over to social media communications out of necessity; however, was that ideal communication during a crisis? While most of the case focuses on this external communication, the case pays attention to some internal communication initiatives by Jensen Vorster with her own team and for the Gautrain’s staff. The question is whether brands should shift from traditional media to new media campaigns during the 21st-century crises? Students will get the opportunity to compare the use of traditional and new media during crisis times. How might they approach their brand communications during COVID-19 and in preparation for future crises? Complexity academic level Marketing and Business Communications and Leadership courses for MBA or executive education programs. Study level/applicability Masters level MBA. Research method The team of authors conducted face-to-face interviews prior to and during the lockdown in South Africa; the interviews were conducted online through Zoom. Interviews included Dr Barbara Jensen Vorster, Senior Executive Manager, Communications and Marketing of the Gautrain Management Agency and Kesagee Nayager, the Marketing and Communications Executive Manager at Bombela Concession Company. Viwe Mgedzi, Executive Manager for Knowledge Management, provided documents supporting the case. The researchers also conducted desktop research of secondary data, including media and press articles on the companies. The @Gautrain Twitter feed was very important for the researchers to investigate as part of the secondary data research, to triangulate the interview data. For example, see one of the Twitter feeds on 17 March 2020, 5:37 pm. The following Twitter feed on the Gautrain’s status confirmed the interview data: https://twitter.com/TheGautrain/status/1239938937885466633 The main resources of this case study were the interviews and the media articles to offer objective references. The authors used the following two newspaper articles to triangulate the information they gained from the interviews: BusinessTech, March 18, 2020, accessed March 8, 2021 at https://businesstech.co.za/news/lifestyle/382707/south-african-coronavirus-cases-jumps-to-116-as-a-gautrain-exec-tests-positive/ Timeslive, www.timeslive.co.za/news/south-africa/2020-03-17-staff-in-self-isolation-after-executive-tests-positive-two-gautrain-stations-chemically-decontaminated/ Supplementary materials Teaching notes are available for educators only. Subject code CSS 7: Management science; CSS 8: Marketing.

How Does the Public Receive Information about Vaccines during the COVID-19 Pandemic? A Nationwide Cross-Sectional Study in Spain

Spain has been one of the most severely impacted countries by COVID-19. Vaccination against COVID-19 is one of the most successful preventive strategies. However, some citizens show vaccine resistance, in part due to widespread disinformation that has been disseminated since the pandemic’s start. The objective of this study was to explore the characteristics of the Spanish population in terms of their use of traditional and social media for COVID-19 vaccine-related information. A countrywide survey was conducted in June 2022 following a descriptive cross-sectional analysis. Respondents declared that 80.4% had received the full schedule of COVID-19 vaccination, and over 60% would take the booster dosage without hesitation. The major reasons for not having the booster vaccine were possible health risks (37%), and a lack of trust in the COVID-19 vaccines (29%). More than 85% of respondents closely followed the news on this topic, with the journalistic media (27%) and health authorities (26%) considered to be the most important sources for pandemic information, while social media was considered by 9% of respondents. Further collaboration between the media and health professionals, as well as campaigns to enhance vaccination uptake of the COVID-19 booster dose, might be considered in future strategies.

Media Dependency in a Multiple Crisis: Information Seeking and Media Trust After an Earthquake During the Covid-19 Pandemic

The paper examines the relationship between trust in media and information seeking from the media dependency theory perspective. Its purpose is to explore different goals in media use during crisis, and the role of trust and perception of misinformation. Research was done in Croatia in spring 2020, when citizens were experiencing a crisis caused by the Covid-19 pandemic and an earthquake hitting the capital city of Zagreb. It is based on an online survey on a convenience sample (N = 741). Three media use goals were discovered: social understanding, self-understanding, and the play&amp;communication goal. Education, age, and gender were proven to be important in predicting media use during a crisis. Media trust is correlated to social understanding goals and traditional media use, while the perception of being vulnerable to misinformation is correlated to withdrawal from media use.

The Research on the Digital Transition of the Tourism Media

Social media also experienced transitions from paper material to digital forms. In the previous years of the COVID outbreak, a particular part of social media---tourism, has been affected and is worth paying attention to. Lonely Planet (abbreviated as LP) is one of the most famous tourism media brands, previous researches have shown its development or transitions during the pandemic. Through using surveys, questionnaires and interviews, this research aims at investigating the strategy of LP for digital transition over the pandemic period, which could be applied for other media companies as an inspiration. The result from surveying LP in a chronicle order suggests negative impacts the COVID has on the business, while the transition of the company is spontaneous, also containing positive potentials for LP to get recovered or developed. Researchers receive 107 participants about their attitudes and understandings toward the transition of travel media and pandemic effects, and it shows the majority of audience focus on convenience of the journalist media, and most of them are optimistic about the digital transition of traditional media, agreeing with the statement that digital media would receive a wider audience, which indicates a benefit in digital transition. Two interviews are also carried out with loyal fans of Lonely Planet. The interviewees are used to reading printed material and are convinced that COVID affected traditional media use. However, they agree that digital platforms would not completely replace the traditional media in Lonely Planet’s case, presenting a surprising point of view.

The Role of Egyptian Media in Raising Awareness and Applying Preventive Measures During Phases of COVID-19 Crisis: A Comparative Media Study of Traditional and Social Media

This study aims to explore the relationship between Egyptian media representation of COVID-19 crisis and raising awareness along with constructing preventive response during the phases of such crisis. COVID-19 has been highly, globally covered by all media platforms, whether traditional or new media through different projection or frames by using specific language and words to deliver information about the disease vaccine and its consequences regarding stopping the crisis.Preventive measure are actions implied by media portrayals to persuade audiences to behaviorally respond to the pandemic disease by providing people with tips like wearing a mask/gloves, staying at home, and keeping social distance. These preventive responses can sometimes be ineffective if audiences' preferences aren’t matching the media source delivering information which takes us to the importance of studying audiences’ needs and wants as well as addressing their concerns and stress.The study targets two age groups of males and females (18-25 and 26-30), to explain the use of traditional and new media in constructing perceptions upon COVID-19 vaccine plan and the urge Egyptian media impose when it comes to accepting the vaccine intake. Social media platforms are widely used as prosumers are no longer restricted from sharing, selecting, and creating the content which takes the portrayal of news to a new level.Moreover, this study will use “The Crisis Communication Lifecycle” model as its theoretical framework through which it explains the types of information needed to be delivered in times of crisis by explaining five main stages the crisis will go through.Besides, the study will use a mini survey to explore media’ role in raising awareness and affecting Egyptian’s behavioral responses concerning COVID-19 crisis along with Egyptians interactivity and reliance on traditional and social media Keywords: Media Representation, Raising Awareness, Preventive Measure, Crisis Management, Crisis Communication Lifecycle DOI: 10.7176/NMMC/104-02 Publication date: January 31 st 2023